No genuine idea for genuine parts / Un peu grillé?

grill2011 grill2012
THE ORIGINAL?
Volkswagen Original Parts – 03/2011
Headline : “Sorry originality”
Source : Cannes Archive Online (Press Longlist)
Agency : DDB (Mexico)
LESS ORIGINAL
Volkswagen Genuine Parts – 09/2012
Headline : “Just because it works, doesn’t mean it’s fixed”
Source : Adsoftheworld
Agency : Ogilvy (South Africa)

Burned Billboard / Une idée déjà bien grillée?

burn2011 burn2012
THE ORIGINAL?
Capisco Hot Sauce – 2011
Source : Cannes Archive Online,
Agency : Inter Publicity Mumbai (India)
LESS ORIGINAL
Taystee Chili Sauce – 2012
Source : Adsoftheworld
Agency : McCann Erickson Nairobi (Kenya)