What Will You Be Like in 2034? Chat With Your Future Self in This Trippy Ad Campaign
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Twenty years from now, I’ll be a silver-haired fox and speak with a British accent, judging from this “Future Self” campaign created by Publicis Conseil and Jam3 for European telecommunications giant Orange.
Upload a photo of yourself, and the software creates an interactive 3-D model of how you might look two decades hence. You can ask questions of your future self using your computer’s microphone or keyboard.
Of course, these are canned responses, but most of the exchanges I sampled were amusing, and a few even felt kind of profound. When I inquired about my (his? our?) finances in 2034, Future Dave explained that money as I know it no longer exists, that it’s been replaced by a system of commerce in which nobody feels short-changed.
The initiative marks Orange’s 20th birthday, and it’s designed to position the marketer as hip and innovative with the millennial crowd. (Yeah, I’m sure the whole emphasis on aging will have exactly that effect.)
It’s livelier than Merrill Edge’s somewhat similar “Face Retirement” campaign, and more fun than this site, which emphasizes an aspect of the future I’d just as soon ignore.
Credits below.
CREDITS
—Orange
Deputy Director of Communications: Béatrice Mandine
Brand Director: Thierry Marigny
Head of Corporate Communications: Anne Imbert
Corporate Communications Manager: Joanna Gaumet
Corporate Communications Assistant: Charlie Lévêque
—Publicis Conseil
International Creative Director: Steve O’Leary
Copywriter: Méric Settembre
Art Director: Thomas Bernard
Worldwide Account Director: Cécile Lejeune
International Account Director: Guillaume Foskolos
International Account Executive: Laëtitia Mulinazzi
Digital Strategic Planner: Benoit Candelle
Creative Technologist: Julien Chaillou
Digital Consultant: Paula Petrucci
Special thanks: Benjamin Sanial, Isabelle Appé
—Digital production – Jam3
Creative Director: Adrian Belina
Executive Producer: Graham Budd
Producer: Sumit Awjani
—Video Production
Producers: Pierre Marcus, Thierry Delesalle (Prodigious)
Director of photography: Joël Labat
Post-production: Reepost
Sound design vidéos: Pink Factory
—Dialogues
Benjamin Euvrard, Ingrid Morley-Pegge, Benjamin Dumont, Charly de Witte, Romain Grandsire
—Sound design experience: Apollo Studios
Executive Producer: Bénédicte Leclere
—Website: futureself.orange.com
—Media plan: banners (Le Monde, YouTube, Le Bonbon, Orange.fr, Dailymotion, Deezer, Vice…)
