Publicis Makes Key Promotions

Publicis Communications CEO Arthur Sadoun announced a series of key promotions within the holding company’s network today, Adweek reports

Among the promotions, Carla Serrano and Bill Kanarick were appointed as co-chief strategy officers of Publicis Communications. Serrano will also continue to lead Publicis New York as CEO, while Kanarick will retain his role as CSO of Publicis digital hub Publicis.Sapient. 

“Our ambition is to be our clients’ indispensable creative partner in their transformation,” Sadoun told Adweek. “With these appointments, we are creating closer ties with Publicis.Sapient to deliver the interdependent model of the future to all of our clients. We are strengthening our leadership teams to continue to raise the bar for creative excellence.” 

Sadoun added in an internal memo that part of the strategy involves leveraging SapientNitro’s digital capabilities across Publicis’ agency network.

Kate Stanners was also appointed global chairwoman of Saatchi & Saatchi, while continuing to serve as global chief creative officer. She takes over for Kevin Roberts in the role, following  Roberts’ resignation at the start of the month in the wake of his controversial remarks about gender diversity issues in a Business Insider interview that “The fucking debate is over” and he doesn’t spend “any time” worrying about diversity issues at his agencies. 

Leo Burnett Canada CEO and CCO Judy John will now also serve as Leo Burnett chief creative officer, North America, while Brent Nelson will take on the role of chief strategic officer for Leo Burnett, North America. John and Nelson will join global CEO Rich Stoddart and global CCO Mark Tutssel to complete Leo Burnett’s leadership team, and will be responsible for uniting the agency’s operations in the U.S. and Canada. 

Rounding out the series of promotions, Publicis Conseil CEO Valérie Henaff will take on the additional role of Publicis Worldwide global president, while Loris Nold will now serve as Publics Communications chief operating officer, Asia and the Middle East and Justin Billingsley will serve as COO for Latin America and Europe. 

“We are reinforcing the spirit of Power of One by simplifying our structures at local levels to foster greater collaboration and seamless access to resources,” Sadoun said. “In just nine months, our approach has delivered some fantastic results, and I know that with these latest moves the best is yet to come,” he added, referring to the restructuring moves last December which also led to Sadoun’s appointment as Publicis Communications CEO.

 

What Will You Be Like in 2034? Chat With Your Future Self in This Trippy Ad Campaign

Twenty years from now, I’ll be a silver-haired fox and speak with a British accent, judging from this “Future Self” campaign created by Publicis Conseil and Jam3 for European telecommunications giant Orange.

Upload a photo of yourself, and the software creates an interactive 3-D model of how you might look two decades hence. You can ask questions of your future self using your computer’s microphone or keyboard.

Of course, these are canned responses, but most of the exchanges I sampled were amusing, and a few even felt kind of profound. When I inquired about my (his? our?) finances in 2034, Future Dave explained that money as I know it no longer exists, that it’s been replaced by a system of commerce in which nobody feels short-changed.

The initiative marks Orange’s 20th birthday, and it’s designed to position the marketer as hip and innovative with the millennial crowd. (Yeah, I’m sure the whole emphasis on aging will have exactly that effect.)

It’s livelier than Merrill Edge’s somewhat similar “Face Retirement” campaign, and more fun than this site, which emphasizes an aspect of the future I’d just as soon ignore.

Credits below.

CREDITS
—Orange
Deputy Director of Communications: Béatrice Mandine
Brand Director: Thierry Marigny
Head of Corporate Communications: Anne Imbert
Corporate Communications Manager: Joanna Gaumet
Corporate Communications Assistant: Charlie Lévêque

—Publicis Conseil
International Creative Director: Steve O’Leary
Copywriter: Méric Settembre
Art Director: Thomas Bernard
Worldwide Account Director: Cécile Lejeune
International Account Director: Guillaume Foskolos
International Account Executive: Laëtitia Mulinazzi
Digital Strategic Planner: Benoit Candelle
Creative Technologist: Julien Chaillou
Digital Consultant: Paula Petrucci
Special thanks: Benjamin Sanial, Isabelle Appé

—Digital production – Jam3
Creative Director: Adrian Belina
Executive Producer: Graham Budd
Producer: Sumit Awjani

—Video Production
Producers: Pierre Marcus, Thierry Delesalle (Prodigious)
Director of photography: Joël Labat
Post-production: Reepost
Sound design vidéos: Pink Factory

—Dialogues
Benjamin Euvrard, Ingrid Morley-Pegge, Benjamin Dumont, Charly de Witte, Romain Grandsire

—Sound design experience: Apollo Studios
Executive Producer: Bénédicte Leclere

—Website: futureself.orange.com

—Media plan: banners (Le Monde, YouTube, Le Bonbon, Orange.fr, Dailymotion, Deezer, Vice…)



Samu Social Campaign

Voici la nouvelle campagne de publicité très impactante pour l’association du Samu Social, réalisée par l’agence Publicis Conseil. La baseline “Plus on vit dans la rue, moins on a de chance d’en sortir”, sur une direction artistique d’Alexandra Offe et des clichés de Marc Paeps.



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En grand format : Samu Social 1Samu Social 2Samu Social 3

Previously on Fubiz