Hasta La Creative!

The Atlantic 10 Conference has begun an assertive campaign using the theme, “Who wants next?” to highlight its academic and athletic achievements.

Editors will supplement Facebook’s computers in recommending articles and blog posts on a dozen topics.

The message to aspiring video makers on YouTube is clear, and seductive: Attract an audience, build your brand. But success, let alone stardom and wealth, remains elusive.

Small businesses can use tools on Facebook to track customers from ad to website, and target audiences more precisely.

Hennessy is combining a traditional campaign in Vanity Fair with so-called native advertising, ads made to look like the magazine’s editorial content.

Online subscriptions tend to involve no shopping, with merchants sending socks of their own choosing (plain black is a favorite).

GoldieBlox, a San Francisco toymaker, removed the Beastie Boys’ song “Girls” from an online ad after the band complained, adding in a statement, “We don’t want to fight with you.”

Though three-quarters of its users are outside the United States, only a modest portion of its ad revenue is generated there. But it’s growing fast.

A paint company is offering a smartphone app that suggests paint colors based on consumers’ favorite songs.

In a once-in-a-lifetime occurrence, Thanksgiving and Hanukkah overlap, and marketing tie-ins abound.