“We Got Now,” New Balance Athletes Say (And I Believe Them)

Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. New Balance’s new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. “Coco has established herself as a leading voice […]

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Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge

Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring’s role in the development of an artist. Rolex features a print interview with Bigelow too. She offers this gem, […]

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Welcome to Voltage Valley and Its New American-Made EV Pickup Truck

Pickup truck drivers with good credit and a concern for the environment will one day soon be able to drive the new all-electric Endurance by Lordstown Motors. Our ability to evolve… I like that framing. Manufacturing in Ohio and throughout the Rust Belt has required a massive injection of money and new thinking for decades. […]

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People with Money are Making Summer Fun with A New Pool, RV, or Boat

The economic disaster that unfolds every day in America is wiping companies and some industries away. At the same time, other industries are thriving. There’s always a winner. Jennifer Alsever, writing on Medium, points to several of the current winners. For example, backyard pools are en fuego, right now. One maker, Blue Wave, is experiencing […]

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Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks

Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at […]

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Win $15K In Aftermarket Parts from Barricade Off-Road and ExtremeTerrain

Do you find yourself daydreaming about your next offroad adventure? Us too! Here’s your chance to win the aftermarket parts on the top of your wish list with ExtremeTerrain’s biggest giveaway of the year. The $15K Giveaway, sponsored by Barricade Off-Road, runs until 5/14/20, You can enter these sweepstakes every day to increase your odds […]

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GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along

Build it and they will come running towards you with their cash. That’s the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel […]

Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province

Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic […]

Nature Needs Heroes and Your City Needs You

Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand’s “Nature Needs Heroes” platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents […]

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Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube?

People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation’s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers […]

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How’s The Job Search Going?

When you’re in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, “Hey, have you tried Indeed?” For the job seeker, it’s the kind of question that can make one want to sink deep into a tub. “Yes, thanks friend. My resume is […]

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Media Expert, Simon Peel, Helps Get Adidas on the Right Page

Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]

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Five Hot Mods for Your 2019 Chevy Silverado

In this episode of “The Haul” from AmericanTrucks, host Sara Riordan selects five aftermarket parts for the all-new 2019 Chevrolet Silverado 1500. GM’s bigger, lighter, and more powerful Silverado pickup is more efficient than previous models thanks to a complete redesign for the 2019 model year. With these enhancements for the completely new fourth-generation Silverado […]

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The Glenlivet Introduces Scotch-Infused Edibles at London Cocktail Week

Edibles. They’re not just for stoners anymore. Thanks to this new product innovation from The Glenlivet, whisky drinkers are now able to nibble their way toward a more blissful state. Described as a first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the “perfect flavour-explosion” […]

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This Land Is for Johnnie Walker Drinkers

Where do brands fit into the larger cultural landscape today? It’s a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo’s Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let’s watch and listen… The spot was created by […]

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Today’s Clumsy Rookie Is Tomorrow’s Skilled Worker

Labor Day weekend is almost here. Carhartt, America’s premium workwear brand since 1889, will close all retail stores, the corporate office, and U.S. manufacturing and distribution facilities on Labor Day to honor its employees and pay tribute to the country’s hardest working people. Tony Ambroza, Chief Brand Officer at Carhartt, said, “We are committed to […]

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Wear Vans And Do It Yourself

There is no uniform in punk rock, but there are favorite footwear brands, Dr. Marten, Fluevogs, and Vans among them. Vans is introducing its latest brand campaign, “The Spirit of DIY,” featuring ambassadors of DIY culture from around the world who are making things happen and influencing the communities around them. No rules and unapologetic […]

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“Joie de Hooha” Is Utterly Natural and Totally Achievable

Singing vaginas is not the answer you might expect, no matter the question. Yet, here we are, and in this case, it’s a good answer because the Whole Foods shopper doesn’t want rancid chemical solvents on, in, or near her body. That’s why OrganiCare CEO and serial entrepreneur, Caroline Goodner, is battling industry juggernauts to […]

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Might As Well Travel The Elegant Way (In An Airstream)

Airstream sends me their email newsletter once per week. It’s called “Rivet.” As a way to keep me interested in Airstream products and the RVing lifestyle, Rivet points me to a batch of recommended articles on the Airstream blog. The Airstream blog is a great way to showcase customer testimonials. One RV enthusiast featured on […]

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SeaVees Is California Casual

Whether you’re headed to a wedding or to an important confrecne call, there’s no need to sweat it. As long as you’re wearing comfortable footwear from SeaVees, any occasion can be casual. ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a groundbreaking advertising […]

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