Works by the magazine’s artists are the centerpiece of an advertising campaign for the New Yorker Festival, set for October.
The move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.
Marketers like lifestyle content because it often attracts more affluent consumers. Also, humorous content is frequently sought out by younger men.
The 2014 NewFronts, presentations for buyers of online advertising, offer an expanded calendar of events reflecting the rapid growth of the field.
The comedian wrote a series of commercials for the new season of “Comedians in Cars Getting Coffee,” his Web show.
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Account assignments, executive appointments and miscellaneous news from advertising agencies.
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When the cable news channel begins broadcasting on Tuesday, “there will be less opinion, less yelling and fewer celebrity sightings,” its chief says.
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Ms. Thom, who was renowned for her sharp pen, was a former executive editor at Ms. magazine.
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