In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]
The post The Richards Group Keeps 7UP In the Mix appeared first on AdPulp.
Last year, when “Bros” needed saving, Organic Valley and its agency Humanaut was up to the task. It’s a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to SaveTheBros.com and […]
The post Muscle Up The Strength To Save A Bro appeared first on AdPulp.
The June 16, 1976 Uprising that began in Soweto and spread countrywide profoundly changed the socio-political landscape in South Africa. Forty years later, Soweto’s first craft brewery is paying tribute to the student rebels of ’76 with Soweto Gold ’76, a limited-edition lager that was matured in Jameson Irish Whiskey casks for 76 days, achieving […]
The post New Brew from Soweto Pays Homage To The City’s Brave Freedom Fighters appeared first on AdPulp.
Inspired by the Mississippi River and the hard working lock and dam system that powered the original Grain Belt brewery, this new brew combines old-world techniques with a hint of hops to bring the traditional American lager into the 21st century. Design and packaging from Colle + McVoy in Minneapolis. Grain Belt is now made […]
The post Grain Belt’s New Lager Gets The Colle & McVoy Treatment appeared first on AdPulp.
There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking.
The post Starbucks Dials Up The Appetite Appeal appeared first on AdPulp.
It’s July 4th weekend. I’d like to focus on hot dogs for a minute. Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an […]
The post Hot Dog, It’s Time To Grill appeared first on AdPulp.
Legal Sea Foods is a Boston-based restaurant with 34 East Coast locations. You might say the chain has a religious following, thanks in part to the advertising its agency DeVito-Verdi makes. Advertising like this… Pretty convincing, isn’t it? The campaign positions Pescatarianism as an impressive and perhaps more appealing faith than other more established religions. […]
The post Legal Sea Foods Converts The Masses To Pescatarianism appeared first on AdPulp.
Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer’s co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition that will remove America’s name from […]
The post Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American appeared first on AdPulp.
Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]
The post Max Greenfield Is Lovin’ It, But He May Be Alone In That appeared first on AdPulp.
Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]
The post You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out. appeared first on AdPulp.
A successful restaurant needs to have a good marketing scheme, but there are plenty of myths out there regarding what works and what doesn’t. When starting out, it can be a challenge to know which tricks to try out and which to avoid, but read on if you really want to know the best ways […]
The post The Truth Behind Restaurant Marketing appeared first on AdPulp.
Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]
The post Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube appeared first on AdPulp.
Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]
The post Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good appeared first on AdPulp.
Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]
The post Tillamook and 72andsunny Do Dairy Right appeared first on AdPulp.
When I first saw this spot for Sunny D by Boulder’s Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should’ve remembered: While it’s common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous […]
The post Sunny D Dips Into Its Archives, Delivers Fresh Spot appeared first on AdPulp.
The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a […]
The post Discover the Especial appeared first on AdPulp.
DDB Chicago wants to sell you a candy bar made from the perfect amount of chocolate, fluffy and Musketeer. Skip Hop? Hey candy does weird things to a body. The “Why 3?” campaign is the first new campaign for the brand in more than 10 years. 3 Musketeers Bar originally was named for the three […]
The post It Takes 3 Musketeers To Properly Skip Hop appeared first on AdPulp.
How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I’m not complaining—I eat it up. While food is a universal theme, it’s not easy for a brand to come up with the kind of tune that hooks listeners. Chili’s managed to do it two decades […]
The post Are You Ready To Sing for Your Ribs? appeared first on AdPulp.
Jack rides his motorcycle into the sunset, like so many outlaws before him. Except this time something savory happens. Jack smells garlic butter. Post by AdPulp. According to Ad Age, David&Goliath and lead agency Secret Weapon both created regional Super Bowl ads for Jack in the Box. David & Goliath’s spot (shown above) is […]
The post David&Goliath Drench Jack in Butter appeared first on AdPulp.
Wendy’s believes you’ve earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven’t heard the phrase “consumer generated content” in some time, or “co-creation” for that matter, but […]
The post VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt appeared first on AdPulp.
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