Jun
11
You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out.
Posted in: UncategorizedSampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]
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