You know a kid with a dream. How are you supporting this young person and the dream that she or he holds dear? When you are a parent, a teacher, an uncle or aunt, or a good neighbor, you find a way. Nature’s Bakery has partnered with Philadelphia-based creative agency Red Tettemer O’Connell + Partners […]
The post Nature’s Bakery Fuels the Phenomenal appeared first on Adpulp.
Mountain Valley Spring Water is “the healer and hydrator of leaders, fighters, legends.” It’s a bold statement from a proud, long-enduring American company. One based on historical fact. Elvis used to ask for a six pack of Mountain Valley Water before every performance. Sinatra also favored the water. And Secretariat famously drank Mountain Valley Spring […]
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To make Peet’s Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage. To make Peet’s Cold Brew the beverage of choice at Coachella, Peet’s lined up a series of experiences, a.k.a. “brand activations,” for the music-loving people to enjoy, including an […]
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Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” Minute Maid partnered with Edison Research to commission the “This is Good Parenting Survey” to better understand how […]
The post Minute Maid Questions What Good Is, Decides, “this is GOOD” appeared first on Adpulp.
Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here’s a taste of what’s to come… Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, […]
The post A Delicious Product In A Slim Can appeared first on Adpulp.
Colonel Sanders is not L. Ron Hubbard. Let me repeat that. Colonel Sanders is not L. Ron Hubbard. KFC and Wieden+Kennedy have made the above sentences necessary. See the video below for more. WARNING: Seriously hypnotic advertising follows… That was an oddly pleasant way to spend nine minutes! Fucking Wieden+Kennedy. How do they do it? […]
The post Chicken Pot Pie or Flying Saucer? You Decide! appeared first on Adpulp.
Did you know that Budweiser employees have donated over 79 million cans of water to communities hit hard by natural disasters? In 2017 alone, Anheuser-Busch in partnership with the American Red Cross donated nearly 3 million cans of clean drinking water. The community service projects are the subject of the beer brand’s new Super Bowl […]
The post Budweiser Plays Its Community Values Card appeared first on Adpulp.
Butter is everything at Land O’Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: Martin’s creative team tapped artist/designer/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down […]
The post Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter appeared first on Adpulp.
I’m not a fan of pre-roll. No one is. Nevertheless, if you’re going to go there, you need to understand what works while you’re holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around “Good cracks vs. […]
The post Norwegian Taco Subs Come With A Crunch appeared first on Adpulp.
Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast […]
The post #DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls) appeared first on Adpulp.
Price promotions are some of the worst assignments in advertising. That’s the rap, but it’s a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR’s “Dollar Menu.” “At Taco Bell, the dollar gets you access to more.” There are few places where this line would be believable, […]
The post The Answer to Taco Bell’s Dollar Menu Is, “Yes” appeared first on Adpulp.
Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through […]
The post Taking Risks In A Safe Category Like Grocery Is Fucking Awesome appeared first on Adpulp.
Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. Budweiser was the […]
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Saudi Arabia’s oil reserves have created immense wealth, but the nation’s riches have led to little progress on the human rights front. Did you know Gulf kingdom is the only country in the world that bans women from driving? An estimated 800,000 foreign chauffeurs currently ferry Saudi women around. Thankfully, this is about to change. […]
The post Have A Coke and A Legal Drive Through The Desert appeared first on Adpulp.
I love to see brand marketers look inside their own company for inspiration. And when you happen to be an iconic brewer like Guinness, the riches to be found there are endless. Let’s learn more about malted barley from the masters of the art… “Two things have always been at the heart of the Guinness […]
The post From Ireland to South Carolina in 1817: Eight Hogsheads of Porter appeared first on Adpulp.
Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It’s not a lager, it’s Scotch whisky. Watch as these friends try Laphroaig for the first time. If Laphroaig was a scared and sterile little […]
The post It’s Beautiful, Something of the Moon Is In the Glass appeared first on Adpulp.
Austin, Texas and outlaws go together like Waylon and Willie. Also, like South By and crowds. Or BBQ and mouths. But I digress… Let’s look at some new beer commercials… The old-timey quality of these spots is different enough to be interesting. What I really like is the copy. Back in the ’70s there were […]
The post From Shiner Bock To A Good Story appeared first on Adpulp.
Matthew McConaughey drives a Lincoln and drinks Wild Turkey (not at the same time). He’s easy to relate to, for a Hollywood star. “Bringing Matthew into the Wild Turkey family was the best decision we could have made,” said Bob Kunze-Concewitz, CEO at Gruppo Campari. “He embodies the spirit of the brand and has introduced […]
The post Real Bourbon. No Apologies. appeared first on Adpulp.
Pizza is a wonderful culinary creation and one of America’s most beloved foods. Pizza practically sells itself—even when it’s greasy and kind of gross. Take Domino’s and the brand’s hyper-authentic approach on Instagram. When your pepperoni pizza is on point. ? A post shared by Domino’s Pizza (@dominos) on Sep 8, 2017 at 6:12am PDT […]
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In a new ad for Wienerschnitzel, A Common Thread director Eli Green enlists a slightly unhinged German techno band to introduce the brand’s latest offering, Chicken Schnitzel Sandwiches. Conceived by California agency Amusement Park, Schnitzelbration features a group of black-clad musicians strutting their stuff on stage while singing the praises of schnitzel in faux German. […]
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