“Chatter chatter chatter. Take refuge at will. The world is full of wolves…But the kids who can shut off their ears, rise above all that noise.” Are you searching for a special gift for the music lover in the family this holiday? Here’s an idea from Beats by Dre: the new Beats Studio3 Wireless headphones […]
The post Hear the Music, Not the Noise appeared first on Adpulp.
When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. The spot also makes an incredible point—we connect with people’s stories, and by […]
The post Behind Every Southwest Seat Is A Person With A Story appeared first on Adpulp.
Austin, Texas and outlaws go together like Waylon and Willie. Also, like South By and crowds. Or BBQ and mouths. But I digress… Let’s look at some new beer commercials… The old-timey quality of these spots is different enough to be interesting. What I really like is the copy. Back in the ’70s there were […]
The post From Shiner Bock To A Good Story appeared first on Adpulp.
In a new ad for Wienerschnitzel, A Common Thread director Eli Green enlists a slightly unhinged German techno band to introduce the brand’s latest offering, Chicken Schnitzel Sandwiches. Conceived by California agency Amusement Park, Schnitzelbration features a group of black-clad musicians strutting their stuff on stage while singing the praises of schnitzel in faux German. […]
The post Hot Diggity, Der Wienerschnitzel appeared first on Adpulp.
CAZADORES is a spirit with character. Now, the brand is turning to characters with spirit to star in its “Born in Los Altos De Jalisco” web video series. All eight characters featured in the new series embody the inherent sense of pride and personality that makes Arandas—the birthplace of Tequila CAZADORES—a magical place in Mexico […]
The post Real Characters “Born in Los Altos De Jalisco” appeared first on AdPulp.
Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation’s toxic […]
The post Everyone (And Their Money) Is Welcome In Los Angeles appeared first on AdPulp.
What could be more American than an immigrant’s story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. “When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived […]
The post Budweiser Taps the Perfect Theme for This Time appeared first on AdPulp.
Art Net News calls it, “a hypnotically-brilliant video.” The New Republic says, “It makes the end of the world seem as sweet as bubble gum.” All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump’s team knew what they were doing, […]
The post Mike Diva Makes The Impossible Possible: The Donald Can Dance! appeared first on AdPulp.
Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […]
The post Eat Like A Shark. #JAWSomeJerky appeared first on AdPulp.
DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […]
The post The Results Are In. Video Wins Again. appeared first on AdPulp.
British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features […]
The post Spotlight on NW Creative: Dare Digital for Destination B.C. appeared first on AdPulp.
The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […]
The post Does Your Facebook Group Encourage And Support Real Life Interactions? appeared first on AdPulp.
“To feel, to really feel, is a rare thing these days.” Presumptive. But I understand. Many of those in the market for a luxury wagon are trapped in a mundane reality that a nice new car will in no way compensate for. But clearly, the Volvo XC60 isn’t for that kind of rat racer. It’s […]
The post Volvo’s New XC60 Is A Long Board With Wheels (Lee Clow Wants One) appeared first on AdPulp.
David Lubars is Chief Creative Officer of BBDO in New York.
Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work.
Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference.
The films are running online in GE markets all around the world, and further stories will be rolled out throughout the year.
Previously on AdPulp: Brands Use Instagram to Paint 1000 Words
The post BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity appeared first on AdPulp.
Colle+McVoy’s new work for USA Swimming, the national governing body for the sport of swimming, is meant to inspire more kids to take up the sport and make it easier for parents to find clubs, pools and lessons.
To do that, the agency needed to make swimming cool. I’d say they won that race on the strength of high-def camera work, the music bed and copy that connects.
“Basketball. Softball. Cannonball. Which sounds the most fun to you?”
Adpulp asked Mike Caguin, chief creative officer of Colle+McVoy about the campaign.
Q. Slow motion is popular right now. Is there a reason you chose this camera technique? Does it increase tension or interest?
A. Being in the water is so different than anything else. We used slow motion to capture that unique feeling. With its fluid forms, waves and bubbles, water is stunningly beautiful to the eye. Slow motion helped us romanticize that even more.
Q. I like the music. Who is the artist?
A. A Minneapolis hip-hop producer named Benzilla partnered with us on the music track for “The Walk”. The Skeptics supplied the music for “Cannonball” and “Alligator”.
Q. Swimming is an individual and a team sport. How did this play, or did it play, in the development of the work?
A. It’s true. The beauty of competitive swimming is that it is both an individual and team sport, which is why we struck a balance with our work. Some messages are clearly speaking to the individual aspect of the sport, while other messages are meant to highlight the social and team aspects of swimming.
Q. I like that this campaign didn’t go to the “be a future Olympian” de facto place and instead focuses on the everyday experience of summer time at the pool.
A. Exactly. The research shows what any parent who’s stayed in a hotel knows that swimming and swimming pools create fun, lasting moments for kids. There’s something magical and transformative about being in the water. Why not give your kids even more of those moments by signing them up for a swim team?
The post New Campaign for USA Swimming Is Advertising Gold appeared first on AdPulp.
Advertising Agency: DDB Mudra, Ahmedabad, India
Creative Directors: Sonal Dabral, Ravinder Siwach
Art Director: Ravinder Siwach
Illustrator: Siwach Twinbrains
The post Rotomac by DDB Mudra appeared first on desicreative.
A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities.
I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana.
Why hire Martin Scorsese to direct Scarlett Johansson and Matthew McConaughey in a black and white vignette—an ad that costs millions to make—if fashion bloggers could do as much for the brand?
Because Dolce & Gabbana’s “Street of Dreams” is a fantasy, and it takes box office stars to realize this kind of dream. To motivate purchase intent, we needs to see Ms. Johansson and Mr. McConaughey flirt, and know that all the scenes smell of Dolce & Gabbana The One (and that we too can experience a romance-to-remember, simply by visiting our nearest Macy’s fragrance counter today).
I’m sure blogger-supported digital word-of-mouth does produce positive results for some products, but I can’t think of a single product that a blogger might peddle more effectively than Ms. Johansson and Mr. McConaughey. Can you?
The post Scarlett Johansson and Matthew McConaughey Are Pretty And They Smell Good appeared first on AdPulp.
Lewis Lazare ran an item in his Sun Times column on Feb. 8 about research indicating the three most-liked commercials in the 2008 Super Bowl of Advertising were all story-driven.
This led legendary director, Joe Pytka, to send Lazare a note.
I have been lobbying for years to change the way advertisers think, and the results of the commercials I directed that were mentioned in your column reinforce this notion. I’ve treasured my relationship with the long-form commercial through my work for Hallmark and Anheuser-Busch, and I’m grateful for your insight into what we both regard as a serious problem in our industry — the disregard for respect for the public.
The notion of telling a good story is quickly becoming a lost art — both in commercials and cinema — and I commend you in recognizing that. Please keep this forum open.
Here’s a long-format storytelling spot for Hallmark from Pytka and Leo Burnett:
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
