There’s an odor to ageism. Limburger smells better. According to Lindsay Rittenhouse at Adweek, the stench of age-based discrimination led copywriter and creative director Susan Walsh, who worked for Doner for 10 years, to file a lawsuit against the agency for age discrimination. Walsh says the only explanation she received for her termination was that […]
The post Doner Sued for Age Discrimination appeared first on Adpulp.
Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Color Institure just announced […]
The post Pantone’s Living Coral In the Spotlight — Time to Spread Its “Life Affirming” Qualities Around appeared first on Adpulp.
We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. “A lot of people right now are intrigued by being closer to the core business and being much more effective,” says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad […]
The post In-House Advantage: Why Agency Creatives Are Taking Flight appeared first on Adpulp.
So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical […]
The post Cannapreneurial Activity Is At All Time High appeared first on Adpulp.
“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel’s radical vision is laid out in black and white on his website for all to see. Okay! Any questions? […]
The post Is Advertising Radical Enough? Weigel Weighs In appeared first on Adpulp.
Anyone who works in sales, advertising, or media knows that referrals are worth their weight in gold. In the continual slog for new business, a referral from a colleague is often the door opener to real opportunity. Mark Sneider, owner/president of agency business-development firm RSW/US, writing in Adweek reveals data that referrals in the agency […]
The post The Not So Mysterious Case of The Disappearing Referral appeared first on Adpulp.
In marketing circles, propeller heads rule the day, or so some say. They rule because they can quantify their work, parse the data, draw charts, and speak MBA-to-MBA. Since the dawn of time, clients have needed to muster the confidence to spend money on marketing, and bold ideas from the agency don’t exactly instill confidence, […]
The post Will The Quants’ Conquest of Adland Be Short Lived? appeared first on Adpulp.
Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […]
The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp.
Have you noticed how lottery advertising is a category dominated by quirky, fun, and creative advertising? When it comes to the Minnesota Lottery, we’ve been conditioned to expect great things—given the strength of the creative community in Minneapolis. Let’s take a look at the latest from the Land of Lakes: This is Periscope’s first brand […]
The post This Scratch Ticket Is Minnesota-Made For You appeared first on AdPulp.
This year, AdPulp.com moved away from being an ad-supported site. I don’t know if you’ve noticed, but we currently carry no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text […]
The post A Dime for Our Thoughts appeared first on AdPulp.
British ad man, Mark Wnek, wants advertising people to loosen up. At what point did ad agency clients start coming to us because we’re the same as them? Never, I would guess. But somewhere along the line (perhaps it was pitch “chemistry” sessions?) agencies came to believe that the best way to win was to […]
The post Keep Advertising Weird appeared first on AdPulp.
Someone sent Carls Jr.’s sexist adverting back to the kitchen. No more tits and ass. Now, it’s about the meat, the menu, and the brand’s history of innovation. In case you’re not sure what you’re missing here, let’s revisit the recent past in Carl’s Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game […]
The post Burger Pioneers Bump Frat Boys from The Carl’s Jr. Menu appeared first on AdPulp.
Agencies are notorious for being the pauper’s child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn’t playing the avoidance game. “Our great country was built from brilliant minds and resilient souls from all over the world,” says David Clark, PIA’s executive creative director. Create […]
The post The PIA Agency Makes Its Pitch appeared first on AdPulp.
Creativity is subjective, but that’s not a positive for the ad business. For the industry to function properly, creativity needs to be quantifiable and answers to questions like, “What distinguishes a great creative person from a good one?” and “What distinguishes great work from good work?” must be readily and honestly answered. James Robinson, executive […]
The post Great Work Is Bought And Paid For By Patient Clients appeared first on AdPulp.
Editor’s Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is […]
The post Why Working In Advertising Sucks And What We Can Do About It appeared first on AdPulp.
Art Net News calls it, “a hypnotically-brilliant video.” The New Republic says, “It makes the end of the world seem as sweet as bubble gum.” All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump’s team knew what they were doing, […]
The post Mike Diva Makes The Impossible Possible: The Donald Can Dance! appeared first on AdPulp.
I’ve worked at several agencies where the management routinely asked staff to clean up their desks and workspaces before an important client entered the building. I never understood the impulse. Why not show the messiness, the madness, the scramble for solutions? Craig Mawdsley, joint chief strategy officer at AMV BBDO in London, could be on […]
The post Unprofessionalism Is the Very Essence of Creativity appeared first on AdPulp.
Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word […]
The post Five Experiential Marketing Campaigns That Really Work appeared first on AdPulp.
Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]
The post Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast appeared first on AdPulp.
In what seems to be a weekly occurrence, Sir Martin “Mr. Happy Fun Guy” Sorrell offered agency folks a Debbie Downer moment in the form of a LinkedIn”fluencer” blog post: “The 10 Trends Shaping the Global Ad Business.”
In the post, Sorrell makes several claims that will cause creatives to yank out their hair (wherever it may still grow). Among them is this vitriolic sentiment:
New York is still very much the centre of the world, but power (economic, political and social) is becoming more widely distributed, marching South, East and South East: to Latin America, India, China, Russia, Africa and the Middle East, and Central and Eastern Europe.
So America’s age is starting to show.
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