Sep 27

Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast

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Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]

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May 07

Outstanding Mission Statements: 10th in a Series

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Sean Howard, Director of Strategy and Innovation at Lift Communications, a brand experience studio in Toronto, Canada, has an interesting new mantra for his personal site, Craphammer.

I am not for sale.

Is not everything for sale? Does not everyone have their price?

I have a job yet no company owns my soul. I am paid for my insight yet not even I control my muse. I am paid to speak, yet my voice can remain free.

This online space is a privilege and a refuge for me. It is a place of others and more than me and my words. It is a conversation and as such it is not mine to sell.

There are those who wish influence and desire a candy coated portrayal of reality. This is not the place for these people. This is where I share how I see the world and that, like me, is not for sale.

I admire Sean Howard’s purity. Almost as much as I covet the earnings of someone like Heather Armstrong, who allegedly makes $40,000/month from her site.

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