What’s on TV? Commercials. Let’s watch. New Balance LA-based creative and production agency The Rec League is behind a new global campaign for New Balance to promote the athletic brand’s FuelCell Propel and Rebel running shoes. The centerpiece of the campaign is a two-minute anthem film featuring five of New Balance’s top athletes and pro runners: Sydney McLaughlin, […]
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Moms need magic sauce to help them navigate the chaos of raising kids. Yoplait seeks to provide it. The brand’s new “For Big Little Wins” campaign from Pereira & O’Dell is about celebrating little moments when kids accomplish great things. According to the brand, Yoplait helps moms get more little wins and celebrate those little […]
The post Yoplait Is A Pacifier for Kids and A Trophy for Mom appeared first on Adpulp.
People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain’t on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling […]
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The U.S. Women’s Soccer team will play to win the FIFA Women’s World Cup on Sunday. The stars on this outstanding squad are turning heads and earning new fans with their focused play. Some of these new fans are little girls with big dreams. Cue the Nike epic… Like every other global mega brand, Nike […]
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Whether you’re headed to a wedding or to an important confrecne call, there’s no need to sweat it. As long as you’re wearing comfortable footwear from SeaVees, any occasion can be casual. ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a groundbreaking advertising […]
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Once upon a time in Pacific Northwest advertising, an anthropomorphic creature known as Wild Rainier roamed the deep woods around Seattle. In order to get a glimpse of the beer in the wild and experience the refreshment, beer drinkers had to leave the comforts of their couch or bar stool and go outside. Seattle agency, […]
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Stock images are hard to “own.” That’s because anyone can buy them and render your singular look obsolete in a few keystrokes. Nevertheless, creative teams are tasked with tight production schedules and shallow budgets, which forces their mouse hands. There’s Stock, And There’s Shutterstock Shutterstock claims to know that “creative professionals are busy, but they […]
The post It’s Not Stock, It’s Shutterstock (Which Means, It Is Stock) appeared first on Adpulp.
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. Bud Light has long had a well-honed sense of humor. What’s changed is […]
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The marketing team at Applebee’s is using pop music to interest people in its food, although it’s clear that “Eating good in the neighborhood” takes more than just food. Ideally, Applebee’s offers a restaurant experience that Americans from many walks of life can enjoy. Let’s listen. Barry White and Pat Benatar are in play here […]
The post Applebee’s Turns Up the Volume, Puts A Spring In Its Customers’ Steps appeared first on Adpulp.
There’s not much great or even good work being done in the pharma category. The category is full of tepid commercials that offer a weak afterglow of what life might be like following a doctor’s office visit. Over-the-counter remedies like Voltaren’s pain relief gel from GSK, on the other hand, can skip the line and […]
The post Silence the Drama of Pain with Voltaren’s Pain Relief Gel appeared first on Adpulp.
Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every […]
The post When You Are On Spotify, You’re In Your Own World appeared first on Adpulp.
Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States. “We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo. Now, we can see the […]
The post While Drifting in Darkness, VW Finds the Light appeared first on Adpulp.
Rum is an intoxicant that makes people happy, at least for awhile. If you were given the opportunity to promote the product, how would you capture the spirit of the spirit? If you’re like BBDO, you would get people moving to the beat. You would start and party, and keep a party going. “If it’s […]
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The following two commercials are not the same. The products are similar, but let’s see how the two fast feeders differentiate on brand. Both commercials lack appetite appeal, which not so long ago was the cost of entry for a fast food commercial. Today, it’s about which lifestyle is more appealing—Wendy’s ennui or Burger King’s […]
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Do you know what I love about brands that focus on providing utility to their customers? I love that they are directly answering the age-old question that every customer has, “What’s in it for me?” I Pledge Allegiance to McDonald’s Lost your passport or cellphone abroad? Just stroll through the doors of one of any […]
The post Burger King and McDonald’s Go Off Script to Create New Value appeared first on Adpulp.
Orvis was founded in 1856 by Charles F. Orvis in Manchester, Vermont. is quintessential New England. The company makes high-end clothing and gear for fly fishing fanatics and bird hunters. Certifiable preppies from coast-to-coast also prefer Orvis. You heard it here first. Like L.L. Bean, Filson, and others in its category, Orvis has long relied on […]
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Where’s Charlie Bucket when you need him? Right now, the world could use more arbiters of good. In brand marketing terms, the world could use more CLIF Bars. Whether it’s our food, our planet, or our relationships with our people – CLIF Bar is on a mission to do one thing and one thing only […]
The post CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic appeared first on Adpulp.
Is there anything more American than the hamburger? How about starting a company that makes hamburgers from plants, and taking the company public and the food industry by storm? Beyond Meat Inc., the company created by vegan Ethan Brown in 2009, raised nearly a quarter of a billion dollars to grow its line of plant-based […]
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Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people gladly wait in line and fork over hard-earned […]
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I like when brands act as canvases for their customers to make meaning. To me, that’s how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign – Waffleheads – a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These […]
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