These outdoor ads are great. For one, they’re legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There’s no logo to make bigger. By taking an intelligent minimalist approach, there’s room in the campaign for the customer to “do the math.” Created by […]
During the Super Bowl this Sunday, one 30-second spot costs about $5 million in media dollars. If you also load your cast with celebrities, the production costs will skyrocket as well. What do you think it cost to shoot this commercial with Jimmy Fallon and crew? I don’t know the number but when you consider […]
BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural “Storytelling for Good” Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. “Storytelling for Good” celebrates branded entertainment […]
Spiked seltzer is a billion-dollar industry. Sales of hard seltzer surged by nearly 200% in 2019 compared to the previous year, according to Nielsen. White Claw is the industry leader, commanding 58% of spiked seltzer sales. Now, Bud Light is making its move. https://youtu.be/m2PCmNIRRyU To support this product launch, Bud Light located the hamlet of […]
When a client says that they’re targeting everyone, you know that can’t be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to […]
When someone utters the words, “there are no new ideas,” he’s either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about […]
At the end of the 19th century, a prominent client lacked faith in his advertising investment. “I know half the money I spend on advertising is wasted, but I can never find out which half,” said John Wanamaker. John Wanamaker opened and operated the first department store in Philadelphia. Wanamaker also created the first price […]
I dislike this GMC Sierra ad. It sends so many wrong messages. Like holiday shopping is a competitive activity. Wrong. This is utter fantasy depicted as someone’s reality. Someone other than you. Unless you happen to be the dude who gets a $50K truck for Christmas and responds by hugging it. I know these dudes […]
Which came first? The idea for the commercial or the song? The song, in this case, is “Head Full of Doubt/Road Full of Promise” by The Avett Brothers. It’s a favorite song of the Bonnaroo generation. Now, the song is also an anthem for Northwestern Mutual. GSD&M worked with Northwestern Mutual to develop the overall […]
Here’s some good news. For the holidays, Dell Technologies partnered with Ballet Austin and eSight to equip visually impaired individuals with new technology that enabled them to view a live performance of The Nutcracker at The Long Center in Austin. With over 150 community members in attendance, “The Unseen Ballet” was a special event that […]
“The world looks to California to answer the hard questions, for redemption, to introduce the unfamiliar, to be resilient, because California bounces back, holds us accountable, values who we are, remains vigilant, defies those in our way, and stands for community.” No, it’s not a travel and tourism ad, or a political ad. It’s an […]
Restaurant advertising is often created with the intent to create appetite appeal. To achieve this, the quality of photography and videography is critical. This new ad campaign from P.F. Chang’s, care of The Richard Group, uses powerful visual storytelling to take viewers on an epicurean adventure that is meant to entice the senses while revealing […]
Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand’s “Nature Needs Heroes” platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents […]
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Customer service is a large part of a company’s ability to deliver exceptional brand experiences. Benzel-Busch Motor Car, with four locations in northern New Jersey, helps people in the Tri-State Area find their way to a new or used Mercedes-Benz, Audi, smart, AMG, or Mercedes van. But before they hand drivers the keys, they work […]
The post Benzel-Busch Says, “Before You Buy the Car, Buy Into the Dealership” appeared first on Adpulp.
Reese’s is not sorry. The Hershey’s brand is not sorry that its candy is superior. Now that Halloween is here, Reese’s is not sorry if you choose to be an anti-social candy hoarder, instead of a good neighbor. In Related News Ad Age reports that Hershey Co. last year put brand PR within its marketing […]
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It’s hard to see details in the dark. But it’s not as hard when you’re equipped with the discreet low-light capabilities of Leica SL camera using M lenses. Shots spoke to director Barney Cokeliss about his evocative nocturnal journey set to Lord Byron’s “She Walks in Beauty,” and scored by Finnish composer, Anne? Kulonen. We […]
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Get more. It’s Boost Mobile’s call to action. This is how 180/LA takes the brand’s strategic underpinning and turns it into something more, commercially speaking. Boost Mobile—We’re not Dr. Pepper, but we can dance. Boost Mobile—Stop gambling with other carriers. Boost Mobile—Our commercials aren’t annoying, the cost of cell phone service is. Hmmm…I feel like […]
The post Get More (of What You Want) from Boost Mobile appeared first on Adpulp.
When you’re in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, “Hey, have you tried Indeed?” For the job seeker, it’s the kind of question that can make one want to sink deep into a tub. “Yes, thanks friend. My resume is […]
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Students need a break today, and not at McDonald’s. The financial burdens that come with tuition, textbooks, room and board, laptops and mobile phones, clothes, etc. can be overwhelming. Plus, there’s the all the coursework, reading, writing, and attending class to do, on top of family and work obligations. Making sure you have all the […]
The post Learning To Use the Software You Need on the Job Is High-Value Education appeared first on Adpulp.
Whether it’s a rental replacement for a Conestoga wagon, a horse with more horsepower, or a friendly voice to answer history’s first phone call, Enterprise is always there in the new “Always Ahead Of The Times” campaign. Directed by Working Stiff’s Matt Pittroff and produced by St. Louis-based The Big Tree with creative services by […]
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