Tacoma Time Is Play Time for Big Kids

The Toyota Tacoma is built for the endless weekend. In other words, the Japanese manufacturer has decided this truck is playful. This positioning decision opened the door for the agency, Saatchi & Saatchi in this case, to have fun. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross […]

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BBC Creative Weaves A World Cup Tapestry for All Time

Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard. BBC Creative, the broadcaster’s in-house agency, painstakingly created a film that […]

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The All New RAM 1500—Built To Serve Texans And Other Hard-Working Americans

In the advertising business, we love to talk about the “brand promise.” In theory, every brand has one. Take RAM Trucks. RAM is devoted to hard work and performance in every aspect of life — family, neighbors, community, and career. Let’s see if these values come screaming through in the new commercial for the 2019 […]

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Kia Offers Industry Influencers A Text Drive

To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country’s most influential journalists and automotive-award jurors. The booklet, dubbed, “Text Drive,” featured eight chapters coordinating with the car’s 8-speed automatic transition and […]

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Women Are Rocking The Fishing Boat

2018 is the year of the American woman. Oh yes, she’s bad and she’s nationwide. New research shows kids are more likely to go fishing with their mom – a direct contradiction of the idea that fishing is a boys club. Yet, a 2017 study revealed that only 19.3% of women and girls believed that […]

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Get Ready To “Write The Future” with Grammarly

Tyops suck. Poor grammer is worser. If you want to make a positive impression in a text-based medium, you’ve got to get control of your keyboard and your diction. Grammarly helps people say and write what they mean. Automagically! Technology alone isn’t going to help you “Write The Future,” but I like the snap in […]

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New Senior Living Campaign Peppered With Attitude

Today’s senior citizens and their adult children—like generations before them—need to weigh their senior living options. It can be a difficult emotional and financial decision. The marketing literature can also blend into the bad wallpaper. Thrive Senior Living, an innovative and high-growth owner, operator and developer of assisted living and memory care communities across the […]

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Hippos Don’t Ice Skate

The hippopotamus, or hippo, is a large, mostly herbivorous, semiaquatic mammal native to sub-Saharan Africa. Traditionally, hippos don’t ice skate, but this one does… Instant Finance and Contagion agency want loan seekers to believe anything is possible—and if hippos can skate on ice—clearly, anything is possible.

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Frustrated Fido? Walk It Out With Rover

Finding a dog-friendly friend to walk and/or watch Fido while you’re away from home can be difficult. That’s where Rover.com, the nation’s largest network of 5-star pet sitters and dog walkers, can be of assistance. The company’s network of pet sitters has grown nearly 90% over the past year, now topping more than 200,000 in […]

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Tim Horton’s Has The Coffee That Brings Canadians Together

One of the best things a brand can do is focus on facilitating connections between customers. At the very least, customers have the brand in common, and chances are good that they have much more in common, as well. Tim Horton’s, one of North America’s largest restaurant chains, found a way to tap into this […]

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Take the Long Way Home in a Citroën

Citroën is a legendary car manufacturer in France about to reach its 100th year. To celebrate its Centennial, the automaker seeks to pay homage to the history, beauty and pop cultural impact of the Citroën cars. I love the soundtrack here—“Take the Long Way Home” by SUPERTRAMP—and the lyrical selection fits the unspoken narrative perfectly. […]

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Lexus Finally Delivers On The Promise of Hyper-Customization

Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that […]

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“Stay Wild” In Jackson Hole

“What a life I lead in the summer What a life I lead in the spring What a life I lead when the wind, it breathes What a life I lead in the spring…” Colle McVoy in Minneapolis helped Jackson Hole Travel & Tourism Board express its seasonality. Many tourists visit the area during the […]

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Big Trucks Are Kristen Bell’s Jam

Enterprise picks you up. The well-worn tagline is literal, and it’s also a double entendre. The car rental brand is working to lift your spirits, as well. The brand’s ad campaign from Cannonball in St. Louis is fun and lighthearted, thanks largely to the work of comedians Kristen Bell and Joel McHale. “As the needs […]

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Only New Balance Can Say, “Fearlessly Independent Since 1906”

Boston-based New Balance is a different kind of sports brand that attracts a unique type of athlete—the team player who also thinks for themselves and isn’t afraid of taking a stand. The company’s products are not worn by every kid on every corner. The company’s new agency—VML in Kansas City—is working to change that. VML […]

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No; Tide Ad.

Advertising that is self-referential almost always fails to connect with a broad audience. Tide and Saatchi & Saatchi just changed all that. According to Adweek: Tide’s wildly ambitious plan is much more involved than your average Super Bowl spot. The detergent brand’s goal is to take over the Super Bowl with a campaign that positions […]

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Who Do You Like For “Best Super Bowl Spot” Today?

It’s Super Bowl Sunday. Let’s watch commercials! In other news, go Eagles.

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A Delicious Product In A Slim Can

Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here’s a taste of what’s to come… Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, […]

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Chicken Pot Pie or Flying Saucer? You Decide!

Colonel Sanders is not L. Ron Hubbard. Let me repeat that. Colonel Sanders is not L. Ron Hubbard. KFC and Wieden+Kennedy have made the above sentences necessary. See the video below for more. WARNING: Seriously hypnotic advertising follows… That was an oddly pleasant way to spend nine minutes! Fucking Wieden+Kennedy. How do they do it? […]

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With A Little Help from Made, TaxAct Targets Today’s Workers

How are you feeling about tax time this year? Corporations, for the most part, are feeling good about reduced tax burdens, but what about individuals operating a business in today’s gig economy? Boulder-based Made, a marketing agency specializing in brand transformation, partnered with TaxAct to help freelancers and contract workers manage their tax needs and […]

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