“People That Know, Know BDO.” Thanks to the rhyme, it’s an easy line to say and recall. That doesn’t mean it’s a good line. A good line would tell us more about the “people that know,” and we’d know what BDO is and does, as well. Because acronyms are practically unknowable, a business that uses […]
The post “People That Know, Know BDO.” Is That So? appeared first on Adpulp.
The Sea of Sameness is always a problem in advertising. Now that brands are careful to not offend and people are working from home, making production a challenge, the Sea of Sameness is on the rise. What’s missing from the well-meaning parade of pandemic times ads is human connection. It’s been missing, but it’s missing […]
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The answer to the advertising riddle is buried deep inside the product or service. This is not an original idea. Advertising legend, Leo Burnett, for one, was a big believer in this method. But what does it mean to look inside the product? Let’s say you make tequila in the highlands of Jalisco. In this […]
The post Tequila Cazadores: Las Historias Dentro de la Botella (The Stories Inside the Bottle) appeared first on Adpulp.
Two advertising dudes pull up a chair and Zoom in. What do we talk about? Commercial outputs during pandemic times—not all are created equal. Push play to hear me and Seattle copywriter Dan Goldgeier discuss a spot from Farmer’s Insurance that we both like, a new and different spot from GoDaddy, and two funny spots […]
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Ramen Hero delivers real “Honkaku” ramen to your American doorstep. What is Honkaku? According to Ramen Hero: To start, Honkaku is most commonly translated as “authentic,” and you might also see translations like “fundamental,” “genuine,” or “original.” But while those are all essentially accurate definitions, they don’t really capture the spirit of the Honkaku, and […]
The post Ramen Hero Brings Fun Back To Advertising, And Their Timing Is Impeccable appeared first on Adpulp.
COVID-19 is deadly and frightening. In business terms, the pandemic is highly disruptive. The contagious disease is sending shockwaves of change that are being felt by workers and employers alike, all over the globe. Brands naturally want to help but is this genuine impulse helpful (in Marcom terms), and to whom is it helpful? Let’s […]
The post 3 Shades of COVID-19: Community Service, Playful Reminders, and Human Connections appeared first on Adpulp.
For way too many individuals and some brands, COVID-19 has turned into The Self-Righteous Olympics. For instance, Frito-Lay’s internal creative team let go of this commercial fart. The spot starts by saying, “Things are hard right now. The world doesn’t need brands to tell us how to think or feel.” If this were true, Frito-Lay […]
The post A Better Idea: A Series of Homemade Frito Pie Recipes by Non-Celebrity Chefs appeared first on Adpulp.
Put people first. Refer to car buyers as people and treat them as guests? I don’t get it. I don’t get it because I don’t own a Lexus or Toyota. A Company with A Conscience and A Big Wrench As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those […]
The post Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware appeared first on Adpulp.
Humble. That’s for the other guy. Marketing communications is about making bold moves and persuasive creative that builds brand value. Marcom is about shining a bright light on the one reason why the product or service in question matters. For years, the best brand communicators deftly approached the problem with wit and charm. The worst […]
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The COVID-19 pandemic is altering the business landscape in dramatic ways. The retail sector is CLOSED, except for grocery stores, and restaurants that offer takeout or delivery. Airlines and hotels are operating on the thinnest of ice with next to no revenue. Millions of people are now working from home, and so on. Brand advertising […]
The post Big Brands Make Creative Adjustments During COVID-19 Pandemic appeared first on Adpulp.
Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today’s social distancing-sensitive audience. The agency’s client, Karlova?ko beer, has adapted its year-old Among Your Own creative for this COVID-19 infested time. First, let’s see the adaptation: Now, let’s view the original: The TV commercial was directed by a […]
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Loneliness. Along with the spread of deadly disease, and the global economic impacts from the spread, loneliness is a real problem. The following public service announcement illustrates the hard truths of our situation today—if you’re dating, and you do not live together, you can look (and smile and sext and so on) but you can’t […]
The post McCann Colombia’s Truth Well Told: Save Yourself for Romance appeared first on Adpulp.
I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you’re screwed. Apparently, […]
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Appetite appeal. It matters a great deal when marketing food. Also, did you know that approximately 45% of consumers picked breakfast as the time of day they usually consume regular yogurt products? In North America, consumers also prefer to have regular yogurt at lunch, and as an afternoon, a late morning, and a late-night snack. […]
The post That’s Creamy: noosa Yoghurt is Full On Tasty appeared first on Adpulp.
Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let’s suspend disbelief and watch commercials because that’s what we do […]
A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that […]
Build it and they will come running towards you with their cash. That’s the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel […]
Make the technology easy to use, or lose people, lose elections, lose money, and lose your shit. E-TRADE understands. This is the kind of customer-focused copy I can get behind: You should be mad that they gave this guy a promotion. You should be made at forced camaraderie. You should be mad at tech that […]
Pringles, Pepsi Zero, and Walmart showed up with something to see last night. These three brands know what a Super Bowl commercial needs to be—highly entertaining. There are several ways to achieve this. Pringles and Pepsi Zero are on the highly visual pop culture page, and that’s a good page to be on. Walmart opted […]
The Googs is scoring big points prior to Sunday’s big game. Ernie Schenck loves the following ad. The legendary copywriter and Communications Arts columnist says, “…gird your tear ducts, people, because this is as emotional a spot as I have ever seen. And I know a thing or two about emotional commercials. I don’t know […]
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