Budweiser Plays Its Community Values Card

Did you know that Budweiser employees have donated over 79 million cans of water to communities hit hard by natural disasters? In 2017 alone, Anheuser-Busch in partnership with the American Red Cross donated nearly 3 million cans of clean drinking water. The community service projects are the subject of the beer brand’s new Super Bowl […]

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Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter

Butter is everything at Land O’Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: Martin’s creative team tapped artist/designer/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down […]

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Chocolate-Covered Berries Meet Flowers, Flowers, Chocolate-Covered Berries

This Valentine’s Day, FTD Companies’ gifting brands ProFlowers and Shari’s Berries have come together to form the “Perfectly Paired Collection,” an assortment of fresh flowers and gourmet dipped berries and sweets, combined and delivered in one gift box. Sending flowers and candy on Valentine’s Day is conventional, or “inside the box.” But maybe that’s okay. […]

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Norwegian Taco Subs Come With A Crunch

I’m not a fan of pre-roll. No one is. Nevertheless, if you’re going to go there, you need to understand what works while you’re holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around “Good cracks vs. […]

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#DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls)

Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast […]

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P&G Champions Equality and Diversity on the World Stage

PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war. It wouldn’t be this way if moms ran the world. Moms have too much to lose. This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har’el to direct the ad. Har’el is […]

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The Answer to Taco Bell’s Dollar Menu Is, “Yes”

Price promotions are some of the worst assignments in advertising. That’s the rap, but it’s a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR’s “Dollar Menu.” “At Taco Bell, the dollar gets you access to more.” There are few places where this line would be believable, […]

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How Far Would You Go For An Education?

Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their […]

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Happiness Is A Tweetless Holiday

Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their “smart” phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and […]

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Taking Risks In A Safe Category Like Grocery Is Fucking Awesome

Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through […]

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The Gift of Music Is the Gift of Universal Love

When Belgian foreign correspondent Rudi Vranckx reported on the liberation of Mosul last June, he met Nabeel Atraqchi. Nabeel’s music school had been destroyed completely during the occupation by Islamic State, who think playing music is sinful. Almost all musical instruments were destroyed, and the musicians were persecuted. The injustice that journalists see is one […]

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“Price for Life” from Centurylink Is Real

Facts. The American public is increasingly resistant to them. This sad state of affairs make governing impossible, and selling next to impossible. The offer: Centurylink Price for Life is real. Your internet rate won’t change as long as you keep your CenturyLink Price for Life plan. Pay the same monthly rate year after year. The […]

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Frozen Lakes Do Hockey Memories Make #LoveCanBeCold

For kids who grow up in Minnesota and other places where hockey is more of a religion than a sport, there is Toro. With Toro, one can manage the outdoor ice with one’s personal Zamboni. This new work from Periscope includes a TV spot, and a snow-triggered experiential collaboration with The Home Depot. Periscope created […]

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Hear the Music, Not the Noise

“Chatter chatter chatter. Take refuge at will. The world is full of wolves…But the kids who can shut off their ears, rise above all that noise.” Are you searching for a special gift for the music lover in the family this holiday? Here’s an idea from Beats by Dre: the new Beats Studio3 Wireless headphones […]

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Confident Carolers Sing Spirited Songs of Holiday Savings

A recent SunTrust survey indicated that 43 percent of Americans feel pressured to overspend during the holidays, suggesting that financial anxiety is taking its toll on many Americans. SunTrust has an answer in its onUp Challenge, a free, gamified program from SunTrust that helps players make real progress toward financial goals – especially during the […]

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Don’t Let Your Mobile Plan Rule Your Life

What happens when a person runs out of data? It depends on the person, but a person who is highly dependent on their phone could possibly freak the hell out. That’s the scenario that Mobile Viking lays out. See how the mobile carrier points to the bad things that can happen when you run out […]

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Shopping Can Be A Pleasurable Experience at Westfield Malls

It’s mid-November. Here come the holiday ads. Westfield Malls, in partnership with LA-based creative agency, Pitch, rolled these “shorts” out today: This new campaign supports Westfield’s recent evolution to its “New New Mall” platform, taking it from a collection of stores to a place where all shoppers’ needs can be met. Sounds enticing, if not […]

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Dale Jr., This Bud’s For You

Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. Budweiser was the […]

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Wings for Heroes, But Not Wings To Fly

A soldier comes home from a deployment and his buddies are there to greet him and treat him to a plate full of wings and the magic of DVR. It’s the kind of storybook narrative that “Madison Avenue” is famous for. Here’s the reality. On Saturday, November 11, 2017 all Buffalo Wild Wings restaurants in […]

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Have A Coke and A Legal Drive Through The Desert

Saudi Arabia’s oil reserves have created immense wealth, but the nation’s riches have led to little progress on the human rights front. Did you know Gulf kingdom is the only country in the world that bans women from driving? An estimated 800,000 foreign chauffeurs currently ferry Saudi women around. Thankfully, this is about to change. […]

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