Hasta La Creative!

We are quite familiar with the integration of the movie the Transformers into most car advertising today and while some may like them, others use them as a point of reference to show other people why it would be best to use known brands.

There are two ways to which this type of advertising approach can be used. Positive in the sense that it gives life into the cars that are being sold today and negative for people who want to avoid a complicated and techie automobile when all they want is convenient transportation.

Whichever way you look at it, it all boils down to one thing; getting the eye of most car enthusiasts whether they will buy a car or not.

Technorati Tags: advertising, chevrolet, transformers, commercials, brands

Nothing sells a car like the sight of a meek-looking hottie who drives like she’s out of her fucking mind. Just ask the directors of The Fast and the Furious or The Italian Job.

This is an anti-violence campaign, that ironically promoting the extremely violent game Condemned 2 on Xbox 360.

Condemned 2 is the second title in the series. In the game you are Ethan Thomas, a disgraced member of the Serial Crimes Unit who is unstable and one drink short of self destruction. The game includes brutal in your face combat including combo attacks and over the top “finishing moves”. The game is most definitely not mainstream, it is for a niche audience of ‘hardcore’ gamers.

The communication challenge: find a fresh and engaging way to connect with the target, who are used to companies just re-skinning a site with game footage, and, think they have seen everything there is to see when it comes to the ‘shoot‘em-up’ genre.

Hardcore Gamers (typically male), 18-30yo. Tend to be cynical, curious by nature, like problem solving and challenges, and spend their life in the online gaming world.

We know that playing Condemned 2 is a brutal, blunt experience and it seems that Sega does too. OffSetTheEvil.com allows you to balance your karma by “offsetting the evil” much like you would with your carbon footprint. Thankfully, offsetting evil doesn’t cost a penny – instead you simply need to explore the sickly sweet saturday-morning cartoon of a website.

Once there you can make yourself feel less wicked by playing a ridiculous flash game involving helping horse across a river. Don’t worry if they fall in, though. They still love you! If that’s not for you then explore the Forest of Fairy Flowers, with hidden links to sites which will teach you to dance or show videos of the Teletubbies. There’s plenty more content to reduce your sin footprint included on the site. If you can handle it, that is.

The creative execution is made up of 3 x virals ‘Pony Heart Quest’, ‘Clown Flower Time’ and ‘Lollipop Gift Parade’. These virals drive you to the website www.offsettheevil.com. Once on the website you can play 3 x games based on the virals.

Online banners are also going to be run on IGN.com and Gamespot. One of the banners (300 x 600) is going to be a game in itself called Panda Rainbow Delight.

It remind me a little of “Happy Tree Friends” but the purpose is different.

Many thanks to Giorgi Ciot for sending these creative materials.

AGENCY TEAM:
Creative Team – Michael Dawson, Chris Berents
Executive CD: Richard Maddocks, Associate CD: Guy Rooke
Account Service – AM: Adam Levee, GAD: Rob Nichol
Digital Designer – Brett Bimson, Kevin Phillips
Designer – Gustavo Vampre
TV producer – Denise McKeon
Digital Producer – Harley Tesoriero
Editor – Joe Morris
Sound Design – Andrew Stevenson
PRODUCTION HOUSE:
Yukfoo Animation, Auckland
Director – Julian Stokoe
Producer – Glen Real

MUSIC:
Liquid Studios, Auckland
Creative Director – Peter Van Der Fluit
Composer – Max Scott
Engineer – Matt Scott
Producer – Dee Taylor

A few days ago I wrote about the Subway commercials advertising $5 foot-long subs with the annoying yet catchy jingle. Well, what do you know. Today, just now, I got home from work, find an excellent rerun of Top Chef and the firs thing I see is an ad from Quiznos for $5 foot-long subs. However, this one is lacking a little jingle. Instead I find myself in a laundromat where the lady behind the counter peels a five off the wall and eats it. The payoff? There is a better way to “eat five dollars.” They also boast more meat than Subway, which is why you are getting more bang for your buck. When it comes down to it and the battle of the $5 foot-long, Subway did it better. Quiznos strikes me as overdone and obvious (and what seems to be done in a crunch to compete with Subway’s offer). But take a look for yourself. I’ve even posted the Subway spot again.

Technorati Tags: Subways, Quiznos, sandwiches, commercials, food, offers, specials, fast food

According to Bud Light’s (from DDB Chicago) newest commercials, one word says it all – Dude. While the spots themselves are hysterical and can pretty much guarantee a laugh out of anyone, it’s the new website that really brings it all together – dudemadness.com. Here you can not only test your “dudeness” by clicking on the poster your prefer, dude, but you can also send coded dude messages to your friends (which will be decoded via text message). And in case anyone out there was wondering, I happen to be 68% Righteous Dude, 17% Game-On Dude and 15% Redneck Dude (where did THAT come from?!?).

Technorati Tags: Bud, Bud Light, dude, tv, commercials, beer, Las Vegas, drinks, DDB, websites, viral

After the ABC series about Geico’s Cavemen, well, bombed, I was sort of hoping it would be the end of the cavemen altogether. My wish has yet to be granted and now the cavemen have entered the disco world. The new commercials show off their sweet dance moves, think “The Hustle,” and “Jazz Hands.” The purpose of the ads are to direct you to not one but two new viral sites from Geico - CavemansCrib.com and DancingCaveman.com. Visit the latter and you can even download your very own dancing caveman to put on your desktop. Hours of entertainment… or maybe just seconds. 

Technorati Tags: tv, commercials, Geico, cavemen, sitcoms, websites, viral, dancing, disco

Maybe I spoke too soon. After the amazement that was the Jordan spots, I came across W+K’s newest Heineken spot, “Share the Good,” for the Heineken Light product. The ad directs you to a website where you learn all about the movement to Share the Good. The site is FAR more impressive (at least in my opinion) than the rather corny commercial. Just watch the opening animation of the hands/backgrounds changing. After learning about the movement, there is of course, info on the beer, sweepstakes, the commercials and more. But I must say, personally, I do enjoy the thought of encouraging people to share beers. Thoughts?

Technorati Tags: beer, Heineken, bars, TV, commercials

 

We’re addicted to DDB, Stockholm’s work for McDonald’s. (See “WAKE UP!” and other randomness.) There’s a strange and wonderful pixie magic about it that McD’s lacks Stateside.

Nike has always been a synonymous to sports, particularly basketball. So as far as advertising and commercial productions are concerned, it should not be surprising why Nike has aggressively sought the superstars of the National Basketball Association (NBA) to which they compose Nike’s Air Force 25.

Most of the young stars we see today such as LeBron James and Steve Nash lead the parade of leading hard-court heroes who have their own separate deals with other products today. Also, being superstars of their teams, they are brand names for their respective ball clubs as well. So if you are wondering why they are always being paid millions of dollars per month, there is more to their skills and that is called their market value towards their fans.

Check out Blue, Dots and Blips, three ads by ATTIK for the saucy Lexus IS F.