Hasta La Creative!

Flavored water gets a new look from one of the very first brands to hit the market as Fruit2O announces the re-launch of www.fruit2o.com. The site, which was completely overhauled, not only has a splashy new look, it also delivers more robust user content and additional features and information.

“The relaunch of www.fruit2o.com marks a big milestone for Fruit2O as we redefine the Fruit2O legacy and refocus the brand on our heritage in fruit,” said Dave Zellen, brand manager for Fruit2O. “From this point forward, the story of fruit and the refreshment of water will be integrated into everything Fruit2O communicates to consumers. We expect this new web platform to serve as the communications hub for all ongoing marketing efforts including public relations, sampling, events and special offers.”

Fruit2O enlisted Enlighten, an Ann Arbor, MI-based web design company to revamp the site. The agency’s primary role in the redesign project was to use the experiential, emotional, and performance building blocks of the brand to inform and engage the consumer while communicating the overall character and equity of Fruit2O. Enlighten also created a refreshing new design, information architecture and provided Fruit2O with the ability to add new and relevant information.

(Source) Press

According to Bud Light’s (from DDB Chicago) newest commercials, one word says it all – Dude. While the spots themselves are hysterical and can pretty much guarantee a laugh out of anyone, it’s the new website that really brings it all together – dudemadness.com. Here you can not only test your “dudeness” by clicking on the poster your prefer, dude, but you can also send coded dude messages to your friends (which will be decoded via text message). And in case anyone out there was wondering, I happen to be 68% Righteous Dude, 17% Game-On Dude and 15% Redneck Dude (where did THAT come from?!?).

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