Hasta La Creative!

It has been quite some time since I did wrote on this advert blog but honestly I do not like much the latest ads posted by creative firms of the world. Not much too see on the new campaigns, few of them have good messages.

The only one new that I saw today was the Wrangler FLARE ad prints campaign and the related spot called “Animals”.

The new print campaign from FFL Paris for Wrangler illustrates humans as animals in different locations in the wild.

The Wrangler brand is repositioning itself through instinct and emotion.

The spot we are animals.
From The Press Release

In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.

Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.

Agency: FFL Paris
Executive Creative Director: Fred & Farid
Art Director: Julie Louison, Perinne Durand
Copywriter: Julie Louison, Perinne Durand
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyer: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo

A futuristic spot from Lacoste to celebrate its 75th anniversary and its founder’s extraordinary inventiveness.

Can you imagine how tennis will be played in the future, 75 years from now? You, new technology and a wall.

A simple and futuristic ad that works on many levels from the art direction to the computer animation.

More on their mini site.

Studio: Akama
Production: Wanda

Few months ago I was telling you about a new ecological campaign from Romania aiming to save the Danube reservation. That campaign was talking about the ecological problems from Danubian Delta.

Preserving and protecting nature is now the subject of a new campaign.

Three ad prints are asking people to share 2% of the income tax to give a chance to solve the most important problems of the Danube Delta Biosphere Reservation.

Their mission is: “In the battle against people for the sake of nature! And, finally, for the good of our people. ”

The contribution of 2% for the Danube Delta can help rare species to survive.

I good call for many people to react against indifference and natures extinction.

AdmCom launches YOC, a self promotion initiative designed to make 2008, the Official Year of Creativity.

A series of proposals ranging from web activities to direct marketing, and from unconventional inspiration to press campaigns that starts from everyday affairs and people and finishes by touching the world of advertising communications.

YOC – the Official Year of Creativity – is an initiative launched by AdmCom to dedicate 2008 to the exploration of the infinite potential of creative energy. The project includes a series of messages and opportunities embracing different forms and media designed to be both “used” and invented by the people contacted.

“Be the change you want to see in the world”, this is the idea behind YOC_BOX, the first in a series of initiatives launched by AdmCom.

An unusual self promotion tool, YOC_BOX is a box containing 366 ironic, surreal and provocative business cards. Each of the cards, which are personalized with the name of the person they are sent to, carries, in highly original graphics, an impossible profession or an imaginary role that we have all dreamed of, or perhaps, would simply enjoy doing for a day. This everyday object has therefore been destructured and reinvented in order to revolutionize the labels and habits that others see when they look at us or that we ourselves see when we look in the mirror.

The concept behind YOC_BOX is also at the heart of YOC_CLICK, the site at www.yearofcreativity.com where you can view the 366 business cards. All the cards, which can be personalized with your own name and downloaded completely free of charge, are ready for printing. Alternatively you can send them to a friend who can personalize them online.

Soon all visitors to the site will be able to interact by sending their proposals for new, imaginary (but not therefore impossible) jobs, reflections and ideas to YOC_CLICK.

Many more ideas regarding creativity will soon be available inside and outside the site. As this is just the first step in the much vaster YOC – Official Year of Creativity – operation, which will continue with an entire calendar of events and new initiatives. Starting with a small suggestion: only those who are inwardly creative can also be creative with the world at large.

Advertising Agency: Admcom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Manuel Dall’Olio
Copywriters: Silva Fedrigo, Massimiliano Pancaldi
Illustrator: Manuel Dall’Olio
Released: January 2008

I`m sure you remember the Dove Tv commercial version that is asking you to talk to your daughter before the industry does.

Well Greenpeace has something to say about all those actions.

The Unilever palm oil supplies are burning up so this it’s destroying Indonesia’s rainforests. Greenpeace got the proof: all these actions are causing forest destruction, species extinction and climate change.

Talk to Dove before they destroy Paradise Forests

Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests. We’ve got the proof. They’re causing forest destruction, species extinction and climate change.

Together we can make the company stop destroying forests for palm oil.

This is a report “Burning up Borneo”, released April 2008, for the detailed scientific information of the campaign.

In November 2007, Greenpeace released Cooking the Climate, an 82-pagereport summarizing the findings of a two-year investigation that revealed how the world’s largest food, cosmetic and biofuel companies were driving the wholesale destruction of Indonesia’s rainforests and peat lands through growing palm oil consumption. This follow-up report provides further evidence of the expansion of the palm oil sector in Indonesia into remaining rainforests, orangutan habitat and peat lands in Kalimantan. It links the majority of the largest producers in Indonesia to Unilever, probably the largest palm oil corporate consumer in the world. Unilever uses 1.3Mt of palm oil or palm oil derivative every year – about 3% of global production.

1. About half of Unilever’s palm oil supply comes from Indonesia.

2. As recently as 2005, Unilever purchased 1 in every 20 tones produced in the country.

3. Unilever has failed to use its power to lead the palm oil sector toward sustainability, either through its own palm oil purchasing – its primary suppliers in Indonesia represent over a third of the country’s palm oil production.

4. – or through its role as leader of the Roundtable on Sustainable Palm Oil (RSPO),whose members represent 40% of global palm oil production.

5. Through analysis of maps, satellite data, and on-the-ground investigations between February and April 2008, Greenpeace has mapped out how expansion of the oil palm plantations in Central Kalimantan is fueling climate change and helping drive orangutans to the brink of extinction. As Greenpeace investigations show, this expansion into the Indonesian territory of the island of Borneo has in large part been led by companies who are Unilever suppliers and RSPO member.

Here are some Unilever campaign questions and answers from Greenpeace.