On social media, celebrities in 2020 don’t have much more to offer you than the occasional solemn video about how “we’re all in this together,” filmed from the socially distant comfort of their 200-room mansions. But what if they could offer benefits that were a bit more practical? In Geico’s campaign launched this summer, expanded…
Everybody’s trying to get in with an esports team … even Geico.
In an unexpected web series released in August, Geico-sponsored Team SoloMid (TSM) have moved into a new neighborhood. Convinced that the pro players are actually hackers, a nosy next-door neighbor named Russell drops in to investigate. (A dolly stacked with Geico swag also makes an appearance, but that’s pretty much the brand’s only imposition in episode one.)
Do you like puns related to actor/rapper Ice-T? Well, The Martin Agency and Geico have just the spot for you.
The Martin Agency’s latest spot the “It’s Not Surprising” campaign for Geico it launched with “Marco Polo” this summer sees Ice-T helping out some kids with their lemonade stand. This leads to some confusion when passers-by keep asking “Is that Ice-T?” to which the young entrepreneurs reply “No, it’s lemonade.” The spot concludes with the line, “Ice-T at a lemonade stand? Surprising,” and contrasting that with how unsurprising it is to save money by switching to Geico.
An annoyed Ice T eventually chiming in with indignation is definitely the highlight of the effort, and helps elevate what otherwise may have been a fairly stale joke above its “Marco Polo” predecessor. The campaign remains a one-trick pony but then that’s sort of The Martin Agency’s whole approach for the client, allowing the agency to riff on a single joke that viewers come to expect and anticipate. For now, “It’s Not Surprising” still seems to have some life in it, but it doesn’t seem like it will take very long for the premise to run thin.
In addition to the broadcast spot, there’s also a “The Art of the Squeeze with Ice T,” featuring about four times as much Ice T, as well as a “Behind the Scenes” video.
Credits:
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Group Creative Director: Wade Alger
Creative Director: Sean Riley
Art Director: Jesse Mitchell
Senior Copywriter: Ken Marcus
Copywriter: Ryan Durr
Executive Producer: Brett Alexander
Broadcast Producer: Brian Camp
Associate Broadcast Producer: Coleman Sweeney
Junior Broadcast Producer: Sara Montgomery
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Executive: Jon Glomb
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Project Manager: Karen McEwen
Production Company: RadicalMedia
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Head of Production: Frank Dituri
Editorial Company: Running With Scissors
Editor: Drew Neuhart
Executive Producer: Brian Creech
Producer: Katherine Brackman
Color: Drew Neuhart
Stock Music: Lulatone
Geico has tapped Ice T as the latest cameo in its ongoing “It’s Not Surprising” campaign. And while that may be a surprising follow-up to guys like Marco Polo, he breathes comical new life into the ongoing shtick.
The rapper takes a break from his packed film and TV career to appear as The Martin Agency’s latest punch line. The first ad has a pretty basic setup: Neighborhood regulars, passing by a lemonade stand, lean toward the kids and conspiratorially ask, “Is that iced tea?” “Nope, it’s lemonade,” they reply, with growing frustration.
The Martin Agency launched a new campaign for Geico entitled “It’s Not Surprising” with the launch spot “Marco Polo.”
Unsurprisingly, the spot features an actor representing the famous 13th century Venetian merchant traveler. As you also may have guessed, the set-up involves a group of children in a pool playing the game Marco Polo. Polo responds with “Si, scusi,” but figures things out soon enough.
This is, of course, exactly what we’ve come to expect from The Martin Agency’s work for Geico. The predictable set-up and joke lead into a message about how it’s surprising to be playing Marco Polo in a pool with Marco Polo but how much you can save by switching to Geico is (by now) no surprise. Of course, that message is undercut by the fact that, by now, the former is expected, at least in a Geico ad. That also limits the effectiveness of the spot.
The spot makes its broadcast debut nationally today, in 30 and 15-second versions and will be supported by digital and social efforts. It will also coincide with two new spots in the agency’s “It’s What You Do” campaign for the brand.
“Multiple storylines allow us to go into different worlds and pull out what we’re trying to push,” The Martin Agency group creative director Wade Alger explained to AdAge. “Because of the amount of media in our spend, it’s nice to have multiple storylines out there to avoid burnout on our brand.”
Scottsdale, Arizona-based agency Santy appointed Ken Spera as chief creative officer and will relocate from Detroit to join the agency. He replaces Bret Koehler, who will move into a position overseeing a new Los Angeles-based service division at Santy to be announced later this summer.
Spera joins Santy after nearly sixteen years at Doner, where he served as senior vice president, creative director. While with Doner he worked with clients including Progressive Insurance, Serta International, Mazda North America, Bush Beans, JBL, Fiat, The UPS Store and Minute Maid. Before that, Spera gained notoriety for creating the long-running GEICO Gecco mascot while with The Martin Agency after being part of the two-man team that won the account. He spent ten years with that shop, rising to the role of senior art director and working with clients like before leaving to join Doner. While there he worked with clients including Mercedes Benz, Saab, Bank One, Sprint and Blue Cross Blue Shield in addition to GEICO.
Spera was inducted into the Advertising Icon Hall of Fame in 2003 and given a place on the Madison Avenue Walk of Fame the following year.
“There are a lot of incredibly creative minds out there, but Ken Spera is the whole package, and that’s a rarity,” said Santy president Dan Santy. “He’s creativity on steroids, has a trophy case that may not fit in his new office, and he’s humble. That’s the stuff that inspires employees and takes brands to new levels.”
“My timing may be off making a move to Arizona in the mid-summer, but it’s certainly spot on with Santy. There’s an energy there that I’ve seen before, and I’m excited to take it to new creative levels,” Spera added.
Spera’s departure is the third recent high-profile change atop Doner’s creative department. Just yesterday, the agency hired Eric Weisberg of JWT to serve as global CCO and promoted Rob Strasberg to creative chairman.
Is Geico’s “It’s What You Do” campaign on life support? Not yet, but it’s been hospitalized with a severe case of the non-sequiturs.
I’m not a huge fan of the insurance company’s “It’s What You Do” ads from The Martin Agency—there’s just not that much tension in the idea that getting Geico insurance is a given, and the other givens in the spots often feel too random.
This one, at least, provokes a chuckle with the appearance by a certain Hasbro game. Great pacing and direction, and the mini punch line is funny enough. The ad has almost 2.5 million YouTube views, though the vast majority of those came from its prime placement in the YouTube masthead last Saturday.
As for the campaign as whole, well, the patient is certainly on the table…
CREDITS
Client: Geico
Vice President, Marketing: Ted Ward
Director, Marketing: Bill Brower
Senior Manager, Marketing: Melissa Halicy
Marketing Supervisor: Mike Grant
Marketing Buyer: Tom Perlozzo
Marketing Buyer: Brighid Griffin
Marketing Buyer: Katherine Kalec
Marketing Specialist: Julia Nass
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
Group Creative Director: Wade Alger
Group Creative Director: Steve Bassett
Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Producer: Brett Alexander
Senior Broadcast Producer: Heather Tanton
Junior Broadcast Producer: Coleman Sweeney
Group Account Director: Brad Higdon
Account Executive: Allison Hensley
Account Supervisor: Josh Lybarger
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Head of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: Dave Bernstein
Production Supervisor: Shelly Silverman
Editorial Company: Rock Paper Scissors
Editor: Christjan Jordan
Assistant Editor: Pieter Viljoen
Executive Producer: Angela Dorian
Producer: Jared Thomas
Telecine: MPC
Colorist: Ricky Gausis
Animation/VFX: MPC
Executive Producer: Elexis Stearn
Senior Producer: Juliet Tierney
Junior Producer: Nicole Saccardi
Creative Director: Paul O’Shea
CG Supervisor: Zach Tucker
Flame Lead: Blake Huber
Nuke Artist: James Steller
Flame Artist: Ben Persons
Music Company: HUM
Executive Creative Director: Jeff Koz
Sound Designer: Dan Hart
Music/Composer: Haim Mazar
Creative Director: Scott Glenn
Executive Producer: Debbi Landon
Producer: Caroline O’Sullivan
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus
Geico’s “It’s What You Do” campaign, while mildly amusing, hasn’t produced any true gems—until now.
While it would be nice not to spoil the ending of the Antarctic ad below, Geico kinda gives away the punchline by titling the video “South Pole, Dora the Explorer.” Still, it’s enjoyable as hell.
Check out the spot below, along ith a few other recent installments from the campaign.
The hardest thing about creating a pre-roll ad is attempting to find a way of getting people to not skip it after its first five seconds (during which time viewers unable to skip). As Adweek points out, according to some measures “94 percent of pre-roll gets skipped immediately after the first five seconds.” So, for its latest pre-roll ads for Geico, The Martin Agency decided to make ads that were “Unskippable.”
But how exactly do you accomplish that? In “Family” and “High Five,” The Martin Agency shows the “end” of the ad, followed by the message, “You can’t skip this Geico ad, because it’s already over.” In the aforementioned “Family” a mother says, “Don’t thank me, thank the savings” as the Geico logo comes onscreen, accompanied by the voiceover message. The family then attempts to sit perfectly still for the remainder of the 30 seconds, as their dog goes to town on their dinner.
The joke is kind of funny the first time around, but already feels a bit tired in “High Five.” It follows the same basic formula as its predecessor, only with two guys grilling and different shennanigans after the five second mark. While you have to give The Martin Agency some credit for finding a way to make “Unskippable” pre-roll ads, we have a feeling that, since this is Geico, the schtick is going to be milked for all it’s worth, until we can’t stand it anymore. We wouldn’t be surprised if this campaign spawns its share of imitators as well.
Credits:
Client: Geico
Vice President, Marketing: Ted Ward
Mgr., Broadcast Production and Agency Relations: Amy Hooks
Marketing Buyer: Katherine Kalec
Marketing Buyer: Brighid Griffin
Marketing Coordinator: Thomas Perlozzo
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
VP/Associate Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
VP/Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Sr. Integrated Production Business Manager: Amy Trenz
Financial Manager: Monica Cox
SVP/ Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Senior Project Manager: Karen McEwan
Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Justin Pollock
Line Producer: David Lambert
Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Jojo Sheer
Telecine: Co3
Colorist: Tim Mascik
Post Facility: Running with Scissors
Flame Artist: Chris Hagen
Executive Producer: Scott Friske
Senior Producer: Cheryl Lage
Music: APM
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus
If you’re excited by rumors of a Salt-N-Pepa reunion album, you’ll thoroughly enjoy this Geico ad where Salt, Pepa and DJ Spinderella don their famous jackets and tell everybody to push it.
Divorcing the song from its sexual connotations, the ladies are now here to help anyone who needs some encouragement with their pushing. They help a man who tries to pull open a door that needs to be pushed. They help a lady in an elevator who needs to select a floor. They show up at a Lamaze class, then on a football sled, and finally they dance after a poor man trying to mow his lawn.
It’s pure silliness. But it certainly is memorable. And since Geico doesn’t have to use its ads to tell you what it does (save you 15 percent on car insurance, as everybody knows), it might as well have fun with it.
Also, you’re not going to be able to push “Push It” out of your head for the next few hours.
CREDITS
Client: Geico
Vice President, Marketing: Ted Ward
Manager, Broadcast Production and Agency Relations: Amy Hooks
Marketing Planner: Amy Ruddell
Marketing Coordinator: Katherine Kalec
Marketing Coordinator: Tom Perlozzo
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
SVP/Creative Director/Art Director: Sean Riley
Senior Copywriter: Ken Marcus
VP/Agency Executive Broadcast Producer: Molly Schaaf
Bid/Prep/Shoot/Edit Producer: Alex Scheer-Payne
Vfx/Finishing Producer: Sam Tucker
Agency Junior Producer: Emily Taylor
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
VP/ Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Meg Ingraham
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Executive Producer Mino Jarjoura
Producer: Nate Young
Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
Editorial Producer: Evan Meeker
Telecine: The Mill
Colorist: Fergus McCall
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
Push It:
Conform: Running With Scissors
Conform Artist: Chris Hagen
Executive Producer: Scott Friske
Producer: DeeDee Ray
Talent:
“Push It”
Cheryl “Salt” James Wray
Sandra “Pepa” Denton
Deidra “Spinderella” Roper
Door Guy – Sergio Cilli
Elevator Woman – Suzy Nakamura
Lamaze Wife – Chala Savino
Lamaze Husband – Lonny Ross
Lawnmower Guy – Mike McCafferty
AVO – Jon Curry
Music – “Push It”
Geico introduces its latest advertising theme, “It’s what you do,” in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween.
Much like the insurer’s “Did you know?” commercials, and the ads featuring Maxwell the pig and Caleb the hump-day camel, “It’s what you do” espouses the wisdom of switching to Geico in order to save money. Some other things people do aren’t nearly so clever.
For example, teens in scary films are famous for making bad choices that significantly increase their peril. That’s just “what they do.” Here, a bunch of numbskulls on the run from a murderous maniac look for a hiding place—and consider an attic, a basement, a spooky running car and a garage crammed full of chainsaws.
When one girl suggests hightailing it to the cemetery, that actually seems like a smart idea, because this clueless crew will probably wind up dead anyway.
CREDITS
Client: Geico
Vice President, Marketing: Ted Ward
Manager, Broadcast Production and Agency Relations: Amy Hooks
Marketing Planner: Amy Ruddell
Marketing Coordinator: Katherine Kalec
Marketing Coordinator: Tom Perlozzo
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
SVP/Creative Director/Art Director: Sean Riley
Senior Copywriter: Ken Marcus
VP/Agency Executive Broadcast Producer: Molly Schaaf
Bid/Prep/Shoot/Edit Producer: Alex Scheer-Payne
Vfx/Finishing Producer: Sam Tucker
Agency Junior Producer: Emily Taylor
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
VP/ Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Meg Ingraham
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Executive Producer Mino Jarjoura
Producer: Nate Young
Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
Editorial Producer: Evan Meeker
Telecine: The Mill
Colorist: Fergus McCall
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
Horror Movie:
Conform: Running With Scissors
Conform Artist: Chris Hagen
Executive Producer: Scott Friske
Producer: DeeDee Ray
Richmond, Va.-based The Martin Agency has been cashing in with a certain talking camel for an insurance company lately. It seems they finally earned enough money to save up for a big move — to London.
UK’s Campaign reports that the 49-year-old agency has long had its sights set overseas:
Matt Williams, the chief executive of the US agency, said London has been “a goal for us for some time”.
Initial interviews to fill the ECD and MD roles are underway, and the agency hopes to have 10 to 15 people in the London office by the end of the summer.
In a statement, Martin CCO Joe Alexander described the city as “one of the world’s great creative markets,” noting the exceptional craftsmanship behind the ads produced there.
“It’s something we’ve always prided ourselves on, as well,” Alexander said. “But the proof will be in the size of our ideas and the quality of the execution. Those are the only things that matter.”
New Career Opportunities Daily: The best jobs in media.
Alguém consegue imaginar como Pinóquio seria como um palestrante motivacional? Segundo a seguradora Geico, ele seria péssimo. E as pirâmides do Egito, então… Foram um erro. O que uma coisa tem a ver com a outra? Na verdade, nada além de serem os temas dos dois últimos filmes criados pela The Martin Agency, dentro da campanha Did You Know.
A ideia é trazer coisas absurdas para rebater o fato que todo mundo já sabe as vantagens de ser contratar a Geico.
Post originalmente publicado no Brainstorm #9
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Dallas Mavericks forward Dirk Nowitzki, clad in his uniform and flip-flops, horses around in this parody of Geico's "Hump Day" commercial, strutting through the team's administrative offices and asking various cube-jockeys, including the team's equine mascot Champ, to "Guess what day it is?" Dirk is stoked because it's game day, unlike the original ad's talking camel, who was more of a Wednesday fan. The spoof's punch line, also playing off the Geico ads: How happy are folks who buy Mavs' season-ticket packages? Happier than Dirk on a game day! It's a cute spot, and Dirk finds the perfect mix of goofy charm and self-deprecation. And while we're on the subject of music—sorry, my transition game is off today—Dirk's also amusing in this beat-boxer clip co-starring wacky German D.J. Flula and a couple of Mavericks dancers. Oh, he can't match Kobe Bryant's mad classical piano skills, but still, check it out. "Satisfaction" guaranteed!
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They say celebrity endorsements are a questionable investment, but as you can see below, they can be staggeringly successful—if the celebrity is Dikembe Mutombo and the target market is this particular baby. The Martin Agency will enjoy this. Wonder what the kid thinks of the "Hump Day" spot.
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Here is Geico's latest commercial from The Martin Agency. Uploaded on hump day, it's all about hump day. And it stars a certain mammal that hails from the Middle East and Africa. You can see where this is going. Part of the insurance company's ongoing "Happier Than" campaign. Silliness at its best. Credits below.
CREDITS
Client: Geico
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Wade Alger
Creative Director, Art Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Broadcast Producer: Molly Souter
Producer: Samantha Tucker
Junior Producer: Emily Taylor
Strategic Planner: Melissa Cabral
Group Account Director: Chris Mumford
Account Director: Liz Toms
Account Supervisor Parker Collins
Account Coordinator: Carter Crenshaw
Project Manager: Susan Karns
Group Talent Director: Suzanne Wieringo
Production Business Manager: Amy Trenz
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Tim Ives
Executive Producer, Managing Partner: Kevin Byrne
Producer: Nate Young
Production Supervisor: Steve Ruggieri
Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Editor: Dave Koza
Assistant Editor: Carmen Hu
Editorial Producer: Evan Meeker
Director of Operations: Biz Lunskey
Visual Effects: The Mill
Executive Producer: Jo Arghiris
Producer: Colin Blaney
Shoot Supervisor: Tony Robins
2-D Lead Artist: Randy McEntee
2-D Artists: Tony Robins, Paul Downes, Jamin Clutcher
Art Support: Rob Meade
3-D Lead Artist: Kevin Ives
3-D Artists: Billy Dangyoon Jang, Olivier Varteressian, Laurent Giaume, Justin Diamond, Sean Dooley, Joshua Merck, Hassan Taimur, Wyatt Savarese, Samuel Crees, Ross Scroble
Audio Post, Sound Design: Rainmaker Studios
Engineer: Jeff McManus
Music: "Happier Than" theme song by Adam Schlesinger
Principal Actors in Spot:
"Ronny" – Alex Harvey
"Jimmy" – Timothy Cole
Musical Duo in all spots
"Hump Day"
"Mike" – Michael Clark
"Julie" – Lindsay Stoddart
"Leslie" – Leslie Tsina
"Camel VO" – Chris Sulivan
Voiceover announcer: Andrew Anthony
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Hey, the Pillsbury Doughboy appears in The Martin Agency's latest "Happier Than … " commercial for Geico. I thought he'd done so a while back, but it turns out that was Eddie Money. Eddie's tunes are so poppin' fresh. In the new spot, the Doughboy giggles his way through an airport security check, illustrating that people who save money by switching to Geico are "Happier than the Pillsbury Doughboy on his way to a baking convention." It's a better commercial crossover than most—less strained, for example, than Mr. Clean and the Target bull's-eye pooch shilling for Xerox. Too bad Geico's gecko wasn't on hand to fight Doughboy to the death to determine which ad mascot is best. I guess that's something I'll only enjoy in dreams. Go on, smack him, gecko … bite his doughy ass!
CREDITS
Client: Geico
Spot: "Doughboy"
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer Joe Alexander
Senior Vice President, Group Creative Director: Steve Bassett
Vice Presicent, Creative Director: Wade Alger
Senior Vice President, Art Director, Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Vice President, Agency Executive Broadcast Producer: Molly Souter
Agency Producer: Samantha Tucker
Agency Junior Producer: Emily Taylor
Strategic Planner: Melissa Cabral
Account Team: Chris Mumford, Brad Higdon, Parker Collins, Carter Crenshaw, Susan Karns
Group Talent Director: Suzanne Wieringo
Production Business Manager: Amy Trenz
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Tim Ives
Executive Producer, Managing Partner: Kevin Byrne
Producer: Nate Young
Production Supervisor: Steve Ruggieri
Editorial Company: Makenzie Cutler
Editor: Ian MacKenzie
Editor: Dave Koza
Assistant Editor: Carmen Hu
Editorial Producer: Evan Meeker
Director of Operations: Biz Lunskey
Visual Effects: The Mill
Executive Producer: Jo Arghiris
Producer: Colin Blaney
Shoot Supervisor: Tony Robins
2-D Lead Artist: Randy McEntee
2-D Artists: Tony Robins, Paul Downes, Jamin Clutcher
Art Support: Rob Meade
3-D Lead Artist: Kevin Ives
3-D Artists: Billy Dangyoon Jang, Olivier Varteressian, Laurent Giaume, Justin Diamond, Sean Dooley, Joshua Merck, Hassan Taimur, Wyatt Savarese, Samuel Crees, Ross Scroble
Matte Painter: Can Y. Sanalan
Colorist: Fergus McCall
Doughboy Animation: Topix
Creative Director: Steven Hollman
Senior Producer: Christina Lord
Audio Post, Sound Design: Rainmaker Studios
Engineer: Jeff McManus
Music: "Happier Than" theme song by Adam Schlesinger
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