Hasta La Creative!

 

Now, I’ve always been a fan of the Batman movies. Heck, I grew up with the original being a favorite of mine. As Warner Brothers prepares for its Summer 2008 release of the movie, some of you may have come across the viral websites for the movie. Perhaps you even saw Jeff’s post on the last site to be launched and the scavenger hunt games that users are encouraged to become involved in. However, what I didn’t realize was the extent to which this viral spread. Not only are there several game sites, there are a handful of sites that simply deal with organizations, characters and more from the movie. 33 in all. That’s right, 33 websites all devoted to the launch of The Dark Knight. So… feeling bored? Here’s links to all of them. Enjoy. I’m just going to wait for the movie to come out.

 

Why So Serious, I Believe in Harvey Dent,  Concerned Citizens for a Better Gotham, Clown Travel Agency, The Ha Ha Ha Times, The Gotham Times, Maiden Avenue Report, Gotham Cable News, Dana Worthington, Trust Garcetti, Citizens for Batman, Saint Swithuns Church, GVA Foundation, GPDIAD, Gotham Cab, Joseph Candoloro, Gotham Election Board, Gotham City Clerk, Rory’s Death Kiss, Gotham City Rail, Acme Security Systems Homepage, Acme Security Systems Password, We Are the Answer, A Taste for the Theatrical, Gotham Police’s Major Crimes Unit, Gotham Police, Kinsly Travel, Gotham City Ferries, Gotham National Bank, Betty’s House of Pies, Rossi’s Deli, Gotham Intercontinental Hotel, Operation Slipknot.

 

Technorati Tags: Batman, Gotham, The Joker, advertising, viral, websites, marketing, promotion, Harvey Dent, Acme, The Dark Knight, Warner Brothers

 

According to Bud Light’s (from DDB Chicago) newest commercials, one word says it all – Dude. While the spots themselves are hysterical and can pretty much guarantee a laugh out of anyone, it’s the new website that really brings it all together – dudemadness.com. Here you can not only test your “dudeness” by clicking on the poster your prefer, dude, but you can also send coded dude messages to your friends (which will be decoded via text message). And in case anyone out there was wondering, I happen to be 68% Righteous Dude, 17% Game-On Dude and 15% Redneck Dude (where did THAT come from?!?).

Technorati Tags: Bud, Bud Light, dude, tv, commercials, beer, Las Vegas, drinks, DDB, websites, viral

In the vein of the Harvey Dent campaign site and the short lived “Joker-ized” version comes a new campaign from Warner Brothers in support of The Dark Knight the new Batman film.

Operation Slipknot, which is about corruption in the Gotham City Police Department. Apparently all the slots in the game were taken within 45 minutes of this email being sent out from Commissioner Jim Gordon.

???OK friend, you???re up to bat now. You have yourself a new assignment: Operation Slipknot.???

Another site for the Gotham Intercontinental Hotel has gone live, but the telephone number for the “concierge” has been disconnected.

I’ve been loving the way that Warner Brothers has been including hardcore fans who want in on the action without ruining the movie for those of us who don’t have the time.

Matt Dickman, author of the most excellent Techno//Marketer blog referred me to one of the coolest links I’ve found in a while. It’s called “Google Hot Trends” and it’s an hourly update of the most Googled terms. Fascinating because you can find out all sorts of things, from who’s being traded before the NBA trade deadline, who’s having Jason Kidd’s baby, and which congressman is being indicted. It’s one of the ways that search, and the analysis thereof, is changing the way we approach advertising and marketing. Because rather than rely on the specious output of Nielson families or million dollar focus groups, we get uncensored, unbiased accounts of what people are doing when they are not conscious of being monitored or watched. The possibilities are endless for this sort of research, but in the meantime, it’s a fun way to keep abreast of the news and to see how many of terms you recognize before you click on them.Well at least for a nerd like me, it is.