Hasta La Creative!

Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched ads of 2012. The Jim Beam brand had a similar campaign planned for 2013, featuring a lifeguard. But then, days before the big reveal, it saw its surprise new spokesman, the hunky Anderson Davis … doing ads for Kraft Zesty Italian salad dressing in quite a similar style. Both campaigns show Davis talking suggestively to the camera as he mixes up, respectively, salads and margaritas.

Lewis Lazare has more details here. Beam says it knew nothing about the Kraft work, which launched Monday. And the liquor maker is now scrambling to make sure its lifeguard ad doesn't get lost in the shuffle—it's launched the spot now instead of the planned April 15. A Beam rep tells Adweek: "Well, they say imitation is the best form of flattery. And apparently one company believes nothing goes better with Sauza margaritas than a zesty salad. I know you're familiar with the videos that Kraft just launched. … The success of our 'Make It' campaign has opened the door for other companies to do the same—even with the same moves and the same actor who plays our lifeguard. You be the judge…"

The Kraft work has gotten quite a bit of attention, including this Good Morning America segment. And that has put Beam in the odd position of actually drafting off the Kraft success as it introduces the lifeguard. "How do you like your @Sauza #margaritas? #Zesty, we hope," Sauza tweeted on Wednesday night.

Having launched its work first, Kraft, not surprisingly, doesn't seem too stressed out about the whole thing, even giving Davis a shout-out. "It's noted in his biography he was working with Sauza, but we didn't know any specifics about the campaign," a Kraft spokeswoman says. "We think Anderson has done a terrific job for us on Kraft Zesty dressing."

Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some of the computer jargon here works surprisingly well for drinking, but there's no forgiving the apple puns. While we're on the subject, "Less apps, more apples" doesn't make sense as a tagline since they're comparing different products. Apples and oranges.

You're just the average Heineken drinker. A 35-year-old hedge-fund manager who hit it big betting against the market in 2007. You're doing your jet-setting around the world thing, party hopping the most exclusive clubs in Vietnam and Nigeria. Because Thursday night is the new Friday night, and you work hard but you play hard, too. Anyways, of course the hottest ladies in the room are always gonna beeline it for you. Because come on, look at you, and because those private dance lessons you've been taking are really paying off. But see, it's just your luck that your would-be local flings always have jealous local boyfriends, who are also wealthy and thuggishly possessive. They don't take kindly to your grinding all up on their dates. It's cool, though, man, because, whatever, you're not looking for any trouble, everybody's just here to have a good time. You'll go sit at the bar and cool off with a Heineken, which by the way comes in this sexy new bottle, with a longer neck, instead of that old, stubby, chubby design you'd have never been seen holding in public.

When your global party circuit takes you back to New York—that is to say, to civilized society—where you're confident that stealing some mustachioed doofus's woman won't result in parts of your body turning up in seven different roadside ditches outside Ho Chi Minh City or Lagos, you're totally fearless, because what would 007 do? A little bad luck—or is it something more nefarious?—impedes and humiliates your rival. You meet your new dance partner at the bar. There, you'll each have a Heineken, bartender, because a $2 bottle of beer is definitely what the bombshell in the $10,000 dress at the cocktail party always finds most charming, cause she's just really cool and down to earth like that.

The spot is Heineken's latest from Wieden + Kennedy—and the first in its dazzling "Open Your World" campaign to come out of the agency's New York office (prior installments were created by W+K Amsterdam and by TBWA\Neboko). The ad was directed by Rupert Sanders, also director of Snow White and the Huntsman and, to the dismay of Twilight zealots everywhere, snogger of Kristen Stewart. The new bottle is already available in 170 markets, and is now coming to shelves across the U.S.

Yacht and pheromones not included.

Oh grow up! This ad from Argentina's Schneider beer focuses on the time needed for the "slow-brewed" draught to achieve its optimal consistency and flavor. It does so by showing lots of guys who haven't quite matured. Doofus dudes urinate in the bushes at parties, play annoying air-guitar solos, hit on women in asinine ways—and in a brazenly un-P.C. moment of the ad, can't help "taking a no as a yes." It's an amusing spot and well made, but perhaps Ogilvy Buenos Aires should have aged the concept a tad more. If the guys start out like jerks but ultimately attain some degree of maturity—opening car doors and pulling out chairs for their dates, using the bathroom when nature calls—the point would be that much clearer. Instead, their development is arrested throughout, and I couldn't help thinking that if these semi-sapiens cut down on the booze, their behavior might improve. The approach is entirely different, but the central idea recalls Paul Masson's iconic "We will sell no wine before its time" commercials, though thankfully Orson Welles never took a whiz in those ads. (Actually, he was filmed from the chest up—and often soused—so who can say for sure?) Via Adverve.

Which way to the bar car? John Jameson returns in another fun, rollicking tall tale from TBWA\Chiat\Day, this time rescuing comely lasses and barrels of his namesake Irish whiskey from a speeding 19th-century train. The Iron Horse engine, however, shoots over a cliff and falls into the sea, where it smashes a Prussian ship and sends the would-be invaders sinking to the bottom. Poor Prussians, I bet they got swallowed by a giant octopus. Kidding, of course. I know the octopus is fictional, just like Prussia. (I'm not seeing it on the Google Maps, people! Oh, there it is in Pennsylvania.)

La marque de rhum “The Kraken Black Spiced Rum” a demandé à l’agence new-yorkaise Dead As We Know It et au studio Adam Gault de penser leur publicité. Une mise en scène des illustrations de Steven Noble et racontant la possibilité de l’existence du Kraken.

Previously on Fubiz

• Pirates Movie
• The Story of Sushi
• Frankenweenie Trailer

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We are all aware that today, most vices such as alcohol and tobacco need to find other ways to advertise their brand and some have been wise and have actually turned to surrogate advertising to keep their products afloat. Well at least in the case of Indian-run companies.

Surrogate advertising happens when the brand extension is seen as a guise for a product that is almost non-existent in commercial terms.

(Source) MyNews.in

So just when you think it is the end for these vices, a sudden light over the horizon looms for brands with similar ones associated with aggressive advertisers today. But the real question is up to when will this be.