Hasta La Creative!

Anheuser-Busch is tired of allegations that Budweiser might as well be sex in a canoe, and it placed ads this weekend in the Houston Chronicle and The New York Times in response to lawsuits claiming it's been watering down its product to save money. One ad shows a can of the branded water they give away during natural disasters, alongside the headline "They must have tested one of these." Clever, but it's still a clumsy sidestep of the issue at hand, which has nothing to do with A-B's laudable relief efforts, and now they look like they're trying to create a diversion. Thankfully, not everyone in the company is as eager to change the subject. Brewing and supply vp Peter Kraemer tells the press that "the claims against Anheuser-Busch are completely false, and these lawsuits are groundless."