The German media company Axel Springer SE announced plans in February to shift its commercial focus toward the U.S. and its lucrative advertising market. But it will need to more clearly define its identity and the value of its portfolio of publishers in order to realize its goals, according to interviews with media buyers and…
In late January, inside a sunny conference room at the JW Marriott in Marco Island, Fla., a working group of advertising technology executives gathered to discuss a contentious new update to a pair of terms–in-stream and out-stream advertising–whose precise definition would determine the fate of billions of dollars in digital video advertising. The overhaul, which…
There are the ads viewers say they liked in the Super Bowl. And then there are the ones that actually drove action. Outcomes-based measurement firm EDO (Entertainment Data Oracle) scored the performance of every national Super Bowl 57 ad based on incremental online engagement for a brand or product immediately following its airing. Each ad…
If you’ve ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand’s Super Bowl 57 ad. The snack maker is due to pop up during the Big Game for the sixth consecutive…
A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Now, research from the U.K. Advertising Association and think tank Credos has a cold, hard look at the reality. Gleaning insight from 20 HR bosses at brands and agencies,…
Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET). In turn, this has triggered debate among marketers as to how the influx of this content impacts ad-buying decisions. Unlike journalists, marketers have so far expressed little anxiety…
IPG-owned agency network McCann Worldgroup has announced a restructuring of its leadership, with Daryl Lee set to become global chief executive officer as Chris Macdonald steps down. Among other changes, Alex Lopez, global president and chief creative officer of McCann Worldgroup, is leaving the company. With his departure, McCann will create one global CCO position….
Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to continue their spend on advertising. In fact, the market is predicted to grow by 3.8% this year. According to the latest Advertising Association/WARC Expenditure Report, the total spend by brands in the U.K. is expected…
Despite introducing new tougher rules around political advertising across Europe this week, policymakers do not fear any overreaching negative impact upon commercial advertisers and their messaging. Following a consultation, the European Union (EU) has this week released its new rules for political advertising to bring more transparency to elections and to push back against previous…
In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine’s energy infrastructure. Despite that, the creative communications industry has continued to work through the combat, finding ways to operate amid the peril remaining Ukrainians face. Everyone is playing their own part in keeping Ukraine…
If a brand pays an agency for working on its ad campaign without the agency feeling undervalued or the brand feeling ripped off, congratulations: You’ve mastered agency compensation. The Association of National Advertisers (ANA) recently released its Trends in Agency Compensation survey of advertising industry professionals and found there’s still some question of how to…
Adweek will once again partner with USA Today Ad Meter as viewers choose the best of this year’s Super Bowl ad campaigns. Now in its 35th year, USA Today Ad Meter results will be reported by Adweek within hours of the ads having run to discover which big-budget brand campaign proved the most popular with…
Four of Europe’s largest telecom operators–Deutsche Telekom, Orange, Telefonica and Vodafone–have formed a joint venture, which will see them develop their own digital advertising platform. The initiative was presented to the European Union’s antitrust watchdog Jan. 6 with the aim of creating a “jointly controlled, full-function” digital advertising platform with each owning each share. This…
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9 billion and it is predicted to strengthen the year after at 4.8% despite the economic slowdown currently faced by the world economy with Retail Media expected to grow by over a fifth. According to Dentsu’s bi-annual Global Ad…
In 2013, BrewDog founder and CEO James Watt said he’d rather take his money and “set fire to it” than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns–and been issued several advertising bans in the process. This time the company has…
The news and culture publisher BuzzFeed Inc., which houses the editorial titles BuzzFeed News, Complex and HuffPost, announced Tuesday that it is laying off around 12% of its workforce, or roughly 180 employees, according to a memo from chief executive Jonah Peretti obtained by Adweek. The layoffs, which primarily affect Complex Networks, BuzzFeed.com and overlapping…
In October 2022, Uber formally launched its advertising division in the U.S. promising in-app ads with the power to grab people’s attention while they waited for a car or tracked a takeout delivery. Now, it’s scaling that business with the appointment of Paul Wright in the U.K. Wright will join the tech company as its…
When it comes to the holiday season, we’re constantly bombarded with advertising about all types of gifts. From loved ones to coworkers to friends, it can be overwhelming to keep track of who to gift what. For some male consumers, the struggle of finding a gift and avoiding last-minute purchases seems unavoidable . This year,…
As businesses prepare for a new calendar year, Cond? Nast has unveiled a number of new commercial products, as well as enhancing existing ones, with the aim of making it easier for clients to work with the publisher amid an uncertain economic climate. The offerings fall into two camps, according to Deborah Brett, global chief…
In October 1989, NBC executives received the test results for a new sitcom–and they were bleak. The show was simultaneously “ordinary” and “unbelievable,” “familiar” and “disorienting.” As a result, “no segment of the audience was eager to watch the show again.” Most networks passed on it, including NBC. Still, there were a handful of executives…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
