Dec 14

Global Adspend to Slow in 2023 With Retail Media and CTV on the Rise

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Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9 billion and it is predicted to strengthen the year after at 4.8% despite the economic slowdown currently faced by the world economy with Retail Media expected to grow by over a fifth. According to Dentsu’s bi-annual Global Ad…

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