How to Promote Accessibility in Your Email Marketing Campaigns

Approximately one in four people in the United States, a total of 61 million Americans, live with some form of disability. Conditions vary widely in severity and functionality, but the fact remains that accessibility must be baked into every element of a company’s business and marketing strategy, especially given the shift to hybrid work and…

No, BrewDog, Beer Doesn’t Count as a Serving of Fruit and Veg

In 2013, BrewDog founder and CEO James Watt said he’d rather take his money and “set fire to it” than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns–and been issued several advertising bans in the process. This time the company has…

Email Marketers Seek New Standards for Authentication

On Sept. 20, 2021, Apple changed the email marketing landscape forever with the launch of its Mail Privacy Protection (MPP) feature. MPP prevents senders from using invisible pixels to collect information about their recipients, key customer data like open rates and location tracking in particular. This meant email marketers had to shift their focus away…

Infographic: Not Texting? You’re Missing Out on Sales

Knowing what to say in a text message can be confusing enough when you’re not trying to make a sale. But you can’t afford to go without a strategy when promotional texts have an average clickthrough rate of 36% versus 4.5% for email, according to Klaviyo. The unified customer platform unlocked many more SMS marketing…

To Survive the Converging Election and Holiday Seasons, Start Planning Now

Saddle up, email marketers. The next few months are going to be the toughest season we’ve had in a while. Midterm elections and the holidays are converging this year, which is bad news for consumers’ inboxes and marketing campaigns alike. With an influx of political emails and the chaos of the holidays, it’s going to…

It’s Time to Address Email’s Image Problem

Email is the most powerful outbound digital channel, bar none. When you look under the hood for most omnichannel personalization efforts, email is always a major component. Alas, it’s also the channel that everyone loves to hate. Most of this is self-inflicted: Historically, the more emails you sent, the more profit you made. Besides frequency,…

Don’t Leave Your Email Marketing Capabilities on the Table

4200%. That’s the percentage of ROI that email marketing can generate. Many resources cite the benefits of email marketing for businesses. It’s a promising approach, potentially ranking among the next major performance marketing trends. But still, email marketing is a largely unexplored area in performance-based marketing. Performance marketing differs from traditional marketing based on its…

7 Digital Marketing Strategies to Boost Lead Generation

It’s never been easier, or more challenging, to find and engage with new customers. But for sustainable revenue growth through steady customer acquisition, generating leads isn’t enough. You need to make these leads convert. And that’s where the money lies. Before discussing the top ways to generate leads, you first need to understand that different…

Email Marketers, Focus on the Pre-Send Experience

Over the last two decades, email marketing and its optimization have been written, talked and argued about–from the tactics of acquiring an email address to subscriber re-engagement and purging. Personalization is one area of optimization that’s continuously addressed on blogs or at conferences. Each year, marketers gather more data, and have more tools and opportunities…

Email Automation Is a Major Ecommerce Revenue Booster

Email marketing performance has skyrocketed in 2020 due to the Covid-19 pandemic. And a new report shows that while performance is holding steady, ecommerce brands that automate email and SMS messages are outperforming those that don’t. Marketing automation platform Omnisend’s report on email, SMS and push messaging performance for Q2 2020 found that automated messages…

Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends

When Brooklinen launched in 2014, the DTC bedding and home essentials brand had a pretty scrappy email strategy: Co-founders Rich and Vicki Fulop crafted and sent emails themselves in hopes of gaining new customers. Fast-forward six years, and the Brooklyn-based company has a full-fledged team that leverages AI algorithms and triggered, targeted sends to ensure…

Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

While many brands have had to adapt their email marketing messaging to quarantine life, Tushy didn’t have to make any drastic pivots. In fact, the DTC bidet company was primed for it. Before the Covid-19 pandemic brought on toilet paper hysteria and shortages in the U.S. this spring, Tushy was already sending emails to new…

List Building and Email Marketing Goof ups To Stay away from

With the right components, you can do proper list building and become successful using email marketing. The benefits to any business are celebrated including expansion of each your business and your financial well being. There are a number of people who have difficulty with list building, and we know since we read about it almost every day. We will propose there are really only a few good reasons for list building failure, and perhaps the greatest is failing to develop a solid relationship. The worst type of thing any person can do is choose to build a list and not realizing what is important.

One of the most necessary things to get right with list building is to complete things in the right sequence. For example, you will find many people who decide to build their own list, and that is absolutely commendable on their part. It is our impression that a good deal of marketers put the cart ahead of the horse and do things a bit in reverse. So just envision what it could be like if you start finding subscribers, but you do not have all the steps in place. Maybe it is something like only having a few autoresponders in place rather than the whole series. You won’t even have your series for promotional offers lined-up, at this point. So that indicates you have not chosen what you will ultimately try to sell to them. So why don’t we stop there and wonder what other things are essential.

A lot of marketing on the net has undergone advancement in some ways. You have to seriously think of a means to get noticed among the crowd. People are weary of seeing the same types of free giveaways that have been the norm for so long. The best way to get people to stop and at a minimum look is if you put something together that appears and feels awesome. Exactly how have you done in that piece of the puzzle? Did you get the time to develop or get something truly impressive? We feel a lot of people do not put enough thought into this particular aspect of list building. We are taking part a lot and notice quite a bit that goes on, and it often can seem like an afterthought. Also take into account that if you are seriously rushing this process, then you will almost certainly not have something of good quality prepared.

Hopefully you have some sort of website or blog where you can easily send people who register. We are most certainly aware that some IM products will tell you no blog is needed, etc. However, we will admit that is correct in that you absolutely do not have to make use of a site. But you have to think about how people may respond to your email marketing if you do not ever send them to any kind of site. Our thinking is that you may be thought of as an beginner. Additionally think about that, an email marketer who does not have any kind of site that is relevant to his or her market. Consequently, of course we firmly suggest you have something in place that appears professional and has solid content material on it.

Email Marketing – Are Your List Building Efforts Making You Money?

A familiar phrase used in internet marketing is that the money is in the list. The statement is at the least in part correct. But if you desire to achieve lasting success in your line of work, you need to have a responsive email list. Today, you will find that many people are subscribed to numerous mailing lists instead of how it was before when getting email was something out of the ordinary. In this new environment, you need to be extraordinary to stick out from the rest of the online crowd.

Naturally, Internet marketers who own big lists built over a number of years may be able to get away with a few of the more lazy techniques to this. Nonetheless, it pays to follow with up-to-date marketplace trends if you are a beginner to email marketing or just wish to be better.

The first thing to remember is that this is not just a list containing names of people. They are living, breathing people with real concerns and wishes for a more pleasant life. If you work to capitalize on people simply to make money, don’t anticipate to realize long-range results. There’s a good chance that you are likewise subscribed to multiple email lists. Consider which emails you enjoy reading and those which you would trash right away. What is your criteria for deciding if you should spend your time opening and reading a specific email? Is it because you perceive that the author of the email as trustworthy and ethical?

There are lots of ways available now to talk with your clients and build relationships. You can take advantage of how people utilize social media for communicating and see your list building attempts pay off in a big way. This may be a two-way method of establishing your online reputation virally.

You can get thousands of readers to your mailing list by developing good relationships with thise you know on Twitter and Facebook. This may likewise lead to their friends and followers coming to you through recommendation. An added plus is that you can produce a further viral effect by directing the people on your email list to the quality content you have posted on your various social network pages. This is a very great way to create a responsive email list and makes use of the best in relationship marketing.

You may have heard about the fall in email open rates. Although interesting, the only open rate that is pertinent is yours. If you put in that initial effort and continue to work from the perspective of giving customer value, your emails are likely to be opened and read. Do not fall into the trap of just mailing sales pitch after sales pitch and sending the same messages that everyone else is using. So follow the guidelines here and you will be able to build a moneymaking business by using the power of a responsive email list.

Mobile Marketing on the Rise – How to Capture Your Moving Audience

The mobile markets are growing or rather, they are still growing. The proliferation of smartphones and tablets is only looking to increase, with many experts stating this may finally be the nail in the coffin for the desktop computer.

In just two more years, users in the US will access more content through their mobile devices than through their computers, with 30% of them using their smartphones or tablets to do Internet searches for local stores or events.

Mobile technology has proven to be incredibly useful to both personal and professional endeavors and goals; thanks to smartphones, we can keep in touch with email from the office and continue to be productive, even if we’re standing in line at a store. Thanks to the app versions of many business and office software, we can continue working on a project even when we’re sitting on the patio of the local deli or in the library.

QR Codes

A big boom for many businesses and products is the use of a QR code generator, which allows users to view products, messages, URLs, and more simply by scanning their smartphones.

Why are QR codes so interesting? The ability to encode what is essentially a barcode with information about your company or product that people can read within minutes is prominent in the new ‘on the go’ world that mobile technology has created. A potential customer passes by an ad or stand with your QR code on it, they can quickly scan it with their smartphone and perhaps look at it later or with the use of an app, view it on their desktop computers once they return home.

Mobile technology as a whole is set to greatly expand, both in terms of use and monetary gain for businesses. In 2013 alone, global ad revenue grew 400% and it’s expected to continue that growth as we head into 2014 and 2015. Now is the perfect time for businesses to look into or prepare their mobile marketing strategies.

QR code generation is just one marketing strategy for mobile, but there’s also email marketing and social media marketing.

Email Marketing

With email marketing, you have your customers sign up for updates or new releases of your products or even a weekly or monthly newsletter that will go straight to their inboxes. Despite the rise of text and chat programs (and along with them, text marketing), email is still a king when it comes to keeping in contact with people and building up communication between parties.

Social Media Marketing

Social media marketing is marketing to users on the various social networks, like Facebook, Twitter, Pinterest, or Google+. This is sometimes a hard strategy to pull off by businesses, as they will sometimes forget the social aspect within social media; engagement is the important key and the social networks can be a great way to promote the business, the product, the website (where the email or QR code might be), and can go a long way in building trust with consumers.

This is a guest post

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