As a kid there’s nothing quite so exciting as grabbing a crayon or a felt tip pen and scrawling out a hopeful list addressed to: Santa Claus, North Pole. The postal method is, of course, always optional. This year, McDonald’s is giving a new meaning to this Christmas tradition with a campaign from Leo Burnett…
BrewDog has declared itself the “proud anti-sponsor” of the 2022 FIFA World Cup in a series of billboards protesting the human rights record of host country, Qatar. The brewer has unveiled a punchy campaign, created by Saatchi & Saatchi London, condemning what it said was the “corruption, abuse and death” associated with the tournament. Describing…
Celebrated creative leaders Ana and Hermeti Balarin are returning to the U.K. to run Wieden+Kennedy London as chief creative officers. The pair have been executive creative directors at Wieden+Kennedy’s Portland office since last year, following their long-held posts at Mother London as ECDs and partners. Wieden+Kennedy co-chief creative officer Susan Hoffman, who relocated to London…
Celebrated creative leaders Ana and Hermeti Balarin are returning to the U.K. to run Wieden+Kennedy London as chief creative officers. The pair have been executive creative directors at Wieden+Kennedy’s Portland office since last year, following their long-held posts at Mother London as ECDs and partners. Wieden+Kennedy co-chief creative officer Susan Hoffman, who relocated to London…
There is nothing quite so quintessentially British as Paddington Bear. Loved by kids and adults alike, the friendly, big-hearted teddy from Peru even transcended literature and film this year to become an unlikely royal mascot following the passing of Queen Elizabeth II. In fact, 91% of the U.K. public has heard of Paddington, meaning he…
In 2021, Guinness launched its “Black Shines Brightest” campaign, a platform that celebrates creativity, entrepreneurialism and individualism across Africa. Since then, the proposition has led to an increase of 1.5 million drinkers in the continent. Now, ahead of the FIFA 2022 World Cup, it’s launched the latest iteration, telling the story of two Nigerian brothers…
A disability or a chronic illness is not an obstacle to a wonderful sex life. That’s the message two nonprofits are delivering in a raw, powerful campaign designed to break down stigmas. Reproductive health nonprofit RFSU (aka The Swedish National Association for Sexual Education), has teamed up with The Swedish Disability Rights Federation to create…
Gymshark is bringing the online, offline. The British brand’s first bricks-and-mortar space has just crashed into London’s Regent Street, featuring racks, a “sweat room,” green juices, VIP personal shopping and more. “I want to create a 100-year brand here,” Gymshark chief executive (CEO) Ben Francis as he gave Adweek a tour of the space. “I…
With brands pulling back on advertising during this period of economic uncertainty, Snap, Meta and Alphabet have all reported disappointing third quarters. “We are finding that our advertising partners across many industries are decreasing their marketing budgets, especially in the face of operating environment headwinds, inflation-driven cost pressures and rising costs of capital,” Snap wrote…
Marketers at brands including Guinness, Johnnie Walker and Smirnoff will receive inclusive design training in order to ensure future brand campaigns and experiences reflect physical, mental and cultural differences among consumers. Drinks business Diageo has announced plans to enroll the 1,200 staff working in its marketing and innovation team in an inclusive design program in…
To WPP’s chief executive Mark Read, the business has transformed from an advertising network to a company where technology “underpins” all of the services its agencies–such as AKQA and Wunderman Thompson–provide for its global client base, which includes Coca-Cola and Ford. Speaking to Adweek after he announced the results and earnings of the company’s third…
Adidas is officially ending its relationship with Kanye West (now known as Ye) following a weekend of intense pressure to drop the artist following a string of recent antisemitic remarks. “Adidas does not tolerate antisemitism and any other sort of hate speech,” the German sportswear company said in a press release Oct. 25. “Ye’s recent…
Adidas’ most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard, the sports giant is continuing its experiment with out of home (OOH) with a series of “running” posters. To promote its specially-designed sweat-proof, ergonomic, wireless “Fwd-02 Sport” earbuds for runners, developed by Zound Industries, M&C…
Amid a tumultuous period for the airline industry, British Airways has launched an ambitious campaign comprising more than 500 unique ads to win back some love for its brand. No two ads are the same in the campaign, which includes print, digital and outdoor executions, as well as 32 different short films, running across the…
A highland cow speeds down a country road on a motorcycle, its fur billowing in the wind. Two puppets made from oat milk cartons engage in a philosophical debate. A spider falls in love with a smartphone. A bull interrupts an idyllic scene by defecating in a field. Watching these off-the-wall ads, a viewer would…
Soaring energy bills, squeezed interest rates, a cost of living crisis and global geopolitical uncertainty are having a significant impact on the money chief marketing officers have at their disposal. According to the U.K’s Institute of Practitioners in Advertising (IPA) quarterly Bellwether ad spend report, marketing budgets grew at their slowest rate since 2021 in…
British bank HSBC is the latest advertiser to have its ads spiked for “misleading” customers over green initiatives. The brand has been warned by the U.K.’s Advertising Standards Authority (ASA) after running a series of posters under the tagline “Climate Change Doesn’t Do Borders.” Following 45 complaints from the public, the regulator said the bank’s…
In recent years, opulence and maximalism in interior design have given way to minimalist, neutral palettes. The pervasiveness of grey and beige as trending colors on platforms like Pinterest and Instagram has given rise to “greige”–a portmanteau Argos believes is stifling creativity. That’s why the retailer has partnered with Ogilvy UK for a campaign that…
Buckingham Palace announced that Queen Elizabeth II, the world’s second-longest-reigning monarch, has passed away surrounded by family at her Balmoral residence in Scotland. In Britain, the passing of the 96-year-old–a popular and constant figurehead whose reign has spanned generations, prime ministers and presidents–will send somber shockwaves through the nation. Preparations for the mourning period and…
When it comes to advertising, a great way to get your messaging to stick is a catchy jingle. Staples took it up a notch with its 60-second spot “The Sign,” set to the hit Ace of Base song by the same name, tapping into ’90s nostalgia to remind customers that when it comes to making…
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