Above the Influence lost millions of dollars in appropriations, but executives of the partnership at Drugfree.org have decided to try to keep the campaign going.
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The campaign, by the Marc USA agency, offers offbeat and sometimes startling views of summertime staples like firecrackers and sandals.
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The venerable bear is now less an authority figure than a paragon of positive reinforcement who embraces people who show they know how to avoid causing fires.
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Meter Industries, a brand design and marketing consultancy in New York, is becoming Marty Weiss and Friends, which will assemble creative teams for each project.
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The giant talent agency is close to acquiring a 49 percent stake in Droga5, an independent advertising agency whose clients include Coca-Cola and Motorola.
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Campaigns by the big brewer Heineken and the hotel giant Hilton reward unsuspecting travelers with paid trips to unexpected places.
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Target joined forces with technology blog of the magazine Fast Company to find a shopping app. A group of developers from advertising agencies won the top prize.
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The Interpublic Group of Companies has long sought a United States hub for Lowe. Its new plan is to enlist the firm Campbell Ewald.
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“Runnovation,” a campaign by New Balance, promotes running as a group endeavor and part of a training regimen.
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As companies like Tribune and Gannett buy up local television stations, the goal is not transformation, but leverage, using size to cut better deals with distributors and suppliers.
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A concert at Comic-Con in San Diego by the band is promoting a movie for Picturehouse, a distributor of art films that folded in 2008.
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American Advertising Federation, Washington, elected its board for 2013-14.
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His grandfather was a mighty Hollywood force, but Casey Wasserman has chosen the sports world for making his mark, with a rapidly growing management and marketing firm.
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Michael Houston became one of four regional chief executives at Grey and one of the few African-Americans in the executive suite of a large, mainstream Madison Avenue agency.
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Beck Bennett, 28, is a comedian and writer who poses deadpan questions to an array of adorable children in a near-omnipresent AT&T ad campaign.
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Some ads for the Fourth of July holiday honor the veterans of the nation’s wars, particularly those who fought in Afghanistan and Iraq.
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Mr. Peanut, the symbol of the Planters brand since 1916, is getting a new voice to help sell a new product line. Bill Hader takes over for Robert Downey Jr.
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Chad Ackley joined Doner, Southfield, Mich., part of MDC Partners, as executive vice president and executive creative director.
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Ratings for “Under the Dome” vindicate a decision by CBS to stop ceding the season to cable.
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Mars will begin using advertising and social media this week to promote Snickers Bites, the first new Snickers product since 2011.
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