Arby’s filmed a brisket being smoked for 13 hours at the smokehouse in Texas that cures its brisket, and that footage will be one long commercial.
The ads, tiny strips running along the mailing label area, are to appear on the covers of Time and Sports Illustrated.
The Association of National Advertisers in New York, founded in 1910, will acquire the Brand Activation Association, also based in New York.
The restaurant is trying to burnish its image in an bid to draw younger revelers, who may dismiss the chain as a place where their parents ordered potato skins in the 1980s.
Zico’s new campaign, starring the actress Jessica Alba, portrays coconut water as an anytime beverage instead of just a sports drink.
Russ Leatherman, the well-known voice of Moviefone, will be providing short video reviews of movies to HitFix.com, an entertainment news site.
Print ads in a $1 million campaign link the Biltmore’s historic past and illustrious guests to today’s visitors.
Afar magazine has added a website section devoted to high-end hotels and resorts that have paid $25,000 each to be included.
Patch’s new controlling owner took over in January, and soon after, only 15 percent of its news staff was left. It has managed to turn a profit in the last three months.
Examples of the trend include “CSI: Cyber,” “Madam Secretary” and “Scorpion” on CBS; “Allegiance,” “Odyssey” and “State of Affairs” on NBC; and a potential series on TNT, “President X.”
“Everybody wants to get in on the action,” said Joe Mandese, editor in chief of MediaPost, who estimated there would be “almost 100 events” by the time the upfronts conclude.
On the first day of the TV upfronts, Fox put forward 10 new shows, and NBC 12. Both networks are also planning “event” shows or series.
A hotel company’s marketing campaign relies on “wow” moments created for its guests, told in six words.
The once wildly popular live music and talent contests on television seem to have run their course, as other genres have in the past.
The network, whose prime-time audience has fallen about 17 percent, is under pressure as it prepares to present its fall schedule to advertisers.
Cultural difference and legal problems are issues at the heart of the collapse of the Publicis-Omnicom deal.
Clashing personalities, disagreements over how the companies would be integrated and complications over legal and tax issues have derailed the deal between Omnicom and Publicis.
The Simmons Bedding Company will introduce two new celebrity-driven advertising campaigns this month.
Publishers of online video at the Digital Content NewFronts indicated they were trying to make it easier for marketers and agencies to spend on video.
Mocked in social media, the soft drink’s slogan “You’re on” is being dropped from its ad campaign after only three months.
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