The great majority of people do not know what I, or the thousands of people who do what I do for a living, do for a living. I’m a copywriter. I’m a copywriter who has grown used to following that line of introduction with this explanation: In advertising, a copywriter is the one who typically […]
The post Copywriters Are Idea Generators. The Words Come Later. appeared first on Adpulp.
Rory Sutherland is a deep thinker with the ability to cut through the bullshit. It’s an uncommon trait, so let’s pay close attention to the man’s words. When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland cooly replies: “Oh. I think that the […]
The post For Good Things To Happen, Brands First Need To Be Famous appeared first on Adpulp.
Diversity is a talking point. Unless your company is actively doing something about it—then, it’s a universal problem that we’re slowly overcoming. One means of combatting inequality in the ad business is to find talented women, people of color, and people over 40, and help to support their efforts, wherever they happen to be in […]
The post Five New Winners of the $10K Helen Lansdowne Resor Scholarship appeared first on Adpulp.
Agencies rise and agencies fall. Let’s start with the bad news. Barton F. Graf, the small indie agency in NYC, like Wexley School for Girls in Seattle (and other “hot shops” before it), is closing down. Jeff Beer writes about advertising for Fast Company. When learning of the closing of Barton F. Graf, he pondered […]
The post Ad Age Names Several Small Agencies of Year; In Other News, Barton F. Graf To Close appeared first on Adpulp.
Airstream sends me their email newsletter once per week. It’s called “Rivet.” As a way to keep me interested in Airstream products and the RVing lifestyle, Rivet points me to a batch of recommended articles on the Airstream blog. The Airstream blog is a great way to showcase customer testimonials. One RV enthusiast featured on […]
The post Might As Well Travel The Elegant Way (In An Airstream) appeared first on Adpulp.
When the agency truly cares about the client, it shows. Witness the latest pro-bono campaign from Indianapolis-based Young & Laramore, which encourages Indiana driver’s to register as organ donors. This isn’t just any assignment for the agency. It’s personal. Maggie Denari, wife of Y&L’s president Tom Denari is the recent recipient of a heart transplant, […]
The post The Denari’s Life-Saving Story Could Be Anyone’s Story appeared first on Adpulp.
There’s a new website in town. OVER 30 UNDER 30 endeavors to highlight ageism in advertising—a topic a bit too close for comfort for me and many of my peers in the business. On LinkedIn, I recently highlighted the site’s feature on Kevin Kehoe, a creative director who left advertising behind to pursue painting full […]
The post When I Paint My Masterpiece, Everything’s Gonna Be Different appeared first on Adpulp.
The industry has changed. Change is hard. This may or may not explain the plethora of bitching and moaning about how the industry has changed not for the better. Before we get rolling, may I suggest a musical interlude? Really? Another Trophy? How About A Raise, So I Can Buy A House? Adweek reports that […]
The post Advertising’s Young Folks Don’t Need Awards or the Long Hours appeared first on Adpulp.
Writers needs champions like Andy Greenway, executive creative director at Dentsu Singapore. He’s a person who believes deeply in the power of writing to change the course of a business and the world for the better. “Great writing is the foundation of progress,” he posits. Greenway also argues that, “A great creative agency is built […]
The post Find A Great Writer Or Team of Writers To Move Your Audience appeared first on Adpulp.
Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I appreciate Rob Reilly’s recent confession and recommend this talk for all people who manage creative […]
The post Rob Reilly Learns the Importance of Humility…You Could Be Next appeared first on Adpulp.
Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Sure, LinkedIn is laughable at times; yet, millions of professionals, a.k.a. thought workers, rely on it. Chances are good you’ll head over there in a few clicks to seek a job […]
The post How To Succeed on LinkedIn, According to Kathy Hepinstall Parks appeared first on Adpulp.
Ernie Schenck, legendary copywriter/creative director and Communications Arts columnist, is not scared. And that’s the problem. How many dangerous ads have you seen lately? How many dangerous ideas? The kind of ideas that dare CMOs to open the door and let them in. The kind that could just as easily bite a client’s head off […]
The post Let Your Inner Freddie Kruger Out appeared first on Adpulp.
Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter […]
The post Common Problems Call for Comprehensive Solutions appeared first on Adpulp.
Ad people love to gaze into crystal balls. You might say it’s an occupational hazard. Dave Morgan, CEO of Simulmedia, believes that small and mid-sized regional independents are reasserting themselves. He claims, “Many are no longer just winning business with regional accounts, but are winning big engagements with big marketers, proving that “scale” as preached for […]
The post The Smaller and More Focused the Agency, the More Responsive and Reliable appeared first on Adpulp.
How many times have you heard that agencies can no longer attract the best talent? If you’re like me, you’ve heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band […]
The post Wayne Coyne Joins Deeplocal As Experience Designer appeared first on Adpulp.
Keith Reinhard is chairman emeritus of DDB. As you might imagine, he’s done some amazing work over his 65-year career, and he has stories to tell. Reinhard’s appearance on Ad Age’s “Ad Lib” podcast provides him a stage to share. Listen to Ad Lib on Apple iTunes. I like how he talks about his original […]
The post Keith Reinhard, Ad Legend and Expert Storyteller Spells It Out for Us appeared first on Adpulp.
Google-owned YouTube is a wasteland, but like all wastelands, when you brush aside the layers of dirt and debris, you’re in the position to discover a gem or two. The video that follows may not meet gem status, but it is a find worth noting here. Tara Walpert Levy is VP of Agency and Brand […]
The post Just Google It: 7 Questions Every CMO Wants To Know appeared first on Adpulp.
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording […]
The post The Future of Paid Content: Same As It Ever Was? appeared first on Adpulp.
When you work in a creative field, you traffic in ideas. For a creative person in advertising, ideas are currency and like cash, fluid and hard to capture. Ideas are also something that people in advertising fight for, steal, glorify, and covet. The thing to know about ideas is they do not accrue value when […]
The post Need to Convince People? Stop Talking and Reach Consensus appeared first on Adpulp.
Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more fucks to give. Let’s dive into some of the best self-promo copy I’ve read in A LONG TIME… When you’re over 50, you […]
The post How Not Giving A Fuck Makes All the Difference in the World appeared first on Adpulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
