Hasta La Creative!

Tech evangelist Guy Kawasaki’s new podcast, “Remarkable People,” continues to bring interesting authorities to the fore. This week’s episode features professor, author, and consultant, David Aaker, “the godfather of branding.” Aaker is a professor emeritus of the Haas School of Business of UC Berkley, the vice-chairman of a marketing and branding firm called Prophet, and […]

The post David Aaker on the Power of Stories to Shape the Discussion Around Brands appeared first on Adpulp.

Editor’s note: This second article in our new Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. The advertising industry calls them unicorns—the creatives that are skilled in both art direction and copywriting. When a unicorn is discovered, some advertising veterans that believe in the traditional creative structure […]

The post Creative Unicorns Starting to Multiply appeared first on Adpulp.

What drives people to work in the advertising business? What human impulses are at work? Advertising—like journalism, publishing, technology, and entertainment—is a tough field to join and a difficult field to stay employed in. So, it’s fair to ask, what is the original impulse, and what is the daily motivation that keeps the best people […]

The post Without An Abiding Purpose, Advertising Is Just Another Job appeared first on Adpulp.

Rob Schwartz is president of TBWAChiatDay in New York City. He’s the wearer of dapper suits, and the host of a popular advertising talk show that was named “Agency-Hosted Podcast of the Year” by Adweek in 2019. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it’s growing. The new interview with me, […]

The post Rob Schwartz Interviews the Interviewer: Hear Us Both On the Disruptor Series Podcast Now appeared first on Adpulp.

I remember when I was first paid to write. It was a big moment for me. I was busy putting my “book” together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, “No thank you, but keep trying,” many times over. […]

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Ian Sohn is a global client lead at WPP. Formerly, Sohn was CEO, Wunderman Thompson (Central Region), and before that Managing Director at SapientRazorfish. He is also one of the advertising professionals who I most want to hear from on Twitter each day. This is the case because I value calm, patient people with an […]

The post The Adpulp Interview: Ian Sohn appeared first on Adpulp.

It’s Tuesday morning. Depending on your location, it’s week three (give or take) of the global and totally unprecedented information worker lockdown. Did you know that as many as 1.5 billion people are working from home today? A handful of these people working from home are creative recruiters. And a handful of that handful have […]

The post Now for the Good News: Here’s A Growing List of Smokin’ Hot Jay Oh Bees appeared first on Adpulp.

How are you feeling about the future of your agency and your job? Or if you’re primarily an independent contractor, what is your outlook? I am hearing anecdotally from friends in the business that things look pretty bleak on the horizon. Then there are the press reports to weigh, which I will now do… Let’s […]

The post Ad Biz Is Facing Dire Outlooks for 2020 Revenue, New Business, and Jobs appeared first on Adpulp.

Fear sells. Fear also spreads. People who work in advertising are correct to feel fear, right now. According to The New York Times, more than a million Americans are expected to lose their jobs by the end of March. According to Moody’s Analytics, nearly 80m jobs in the US are currently at risk due to […]

The post Fear of Unemployment Is Spreading Fast, Ad Workers Far from Immune appeared first on Adpulp.

Have you seen FORD v FERRARI? It’s the true story of the visionary American car designer Carroll Shelby and the fearless British-born driver Ken Miles, who together battled corporate interference, the laws of physics, and their own personal demons to build a revolutionary race car for Ford Motor Company and take on the dominating race […]