The movie Fight Club was released in 1999, a pre-social media era. The movie’s antagonist (Tyler Durden) played by Brad Pitt was literally talking about our possessions, and how they can dominate and take over our lives. Fast-forwarding to the present there might be something else that made us slaves to our possessions. Putting Tyler Durden’s statement in a whole new perspective.
BBDO New York and its Diversity Council teamed up with Marvel Comics to create Heroes Welcome, a new Avengers comic timed to coincide with Marvel’s 75th anniversary, and available in its entirety online. The comic book was written by Eisner Award-winner Brian Michael Bendis and illustrated by artist Mark Brooks, and “tells the story of what can happen when people of different backgrounds, talents and abilities come together and champion one another.”
BBDO New York and Marvel partnered with the Police Athletic League of New York to help share the comic book with children each of New York’s five boroguhs via interactive educational sessions. The first of these sessions took place today at the Police Athletic League’s Harlem center, and featured a surprise visit from Iron Man. You can view a photo from the event, along with credits, after the jump. continued…
Argentina e comerciais futebolísticos sempre significam grandiosidade, nacionalismo e discurso apaixonado pelo esporte, ainda que com os dois pés fincados na pieguice.
Para a Copa do Mundo no Brasil, a Coca-Cola utilizou dos mesmos elementos para emocionar o povo argentino. No comercial, uma partida de futebol (mais precisamente da Argentina) é comparada com as fases da vida.
Intitulado “A Copa de Todos”, o filme tem criação da Wunderman e produção da Blue.
After years of resisting pressure to ditch Abercrombie & Fitch Co.’s outdated strategy, CEO Mike Jeffries is relenting.
In a rare interview last month at the teen chain’s wooded campus in New Albany, Ohio, Mr. Jeffries made a point of showing he listens to his lieutenants. He and his team described plans to appeal to a new generation of teens by toning down the stores’ nightclub vibe, minimizing the chain’s signature logos and enlisting so-called Instagram kids in marketing.
“This company is very sound,” said Mr. Jeffries, who at 69 affects a youthful demeanor and was wearing a striped Abercrombie button-down, jeans rolled at the ankle and flip flops. “Its customer is changing, and we’re ready to change with her and him.”
Voici une table multifonctionnelle créée par le designer allemand Tom Schuster qui dispose d’une surface en bois ondulé. Des éléments technologiques sont intégrés tel un dock d’accueil pour smartphone et tablette, un tiroir sur le côté permet à l’utilisateur de ranger l’ordinateur portable et de profiter de la surface du bureau.
Stun Creative put together the 5th annual “Summer by Bravo” multi-platform promotional campaign for that network. The campaign, which imagines the Bravo universe as a circus complete with 35 Bravolebrities and James Lipton as a human cannonball, debuted last night with its first, 60-second spot, with five additional spots planned to roll out over the course of the summer.
Fans can check out the first spot at Bravo’s website, where they will be forced to sit through an ad while waiting to watch another ad. The promo spot is pretty much what you’d expect from the “Summer by Bravo” series, with the network’s trademark campiness in full force. Still, it’s hard to imagine even the most diehard Bravo fan going to the site to seek out the promo, when they could just, you know, watch it during commercial breaks on Bravo.
The spot was auto-play, so you’ll have to click through to watch it.
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Honda suggests that your Memorial Day weekend would be a lot more fun if you bought a new vehicle (like, say, a Honda), while actor/comedian Kevin Hart talks about “making it big” for Vitamin Water. And Hooters introduces “Hooters-style ribs” with the pun the advertising industry — indeed, the whole world — has been waiting for.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
The comic book that finally resulted is an evolution of a tale written eight years ago — one of four the agency originally thought up around various Marvel heroes.
“The relevance of a comic book that talked to kids about gender and race before the Obama Presidency was one world,” Mr. Michaels said. “Today’s world is a little different. Culture has shifted and we wanted to make sure this effort was less defensive and more inspirational.”
The popularity of certain Marvel characters has also skyrocketed thanks to Hollywood in the time since the original idea, so Marvel built out the new cast to pull in certain heavyweights alongside characters reflecting some diversity, such as She-Hulk and African American hero Power Man.
Cada um sabe o quanto lhe aperta o calo, e aparentemente a Time está disposta a arriscar ir contra algumas antigas diretrizes editoriais para alcançar uma maior verba dos anunciantes. A edição da revista que chegará amanhã às bancas nos EUA irá exibir um discreto formato publicitário bem na capa. Olhando de relance fica até difícil de reparar – é um retângulo acinzentado, logo abaixo do adesivo que traz as informações do assinante (ou o código de barras), e que remete o leitor para um anúncio mais avantajado, nas páginas internas da publicação.
O mesmo formato vai aparecer também na Sports Illustrated, outro título que também faz parte da Time Inc. A invasão da capa por um anúncio publicitário, por menor e mais discreto que seja, é uma ruptura com algumas das condutas sugeridas pela Sociedade Americana de Editores de Revista, que acredita que manter a capa isenta de propaganda ajuda a proteger a independência editorial das publicações.
O AdAge ressalta que o envelopamento de edições com capas removíveis que traziam propagandas já aconteceu anteriormente, e que revistas menores já venderam espaços publicitários nas suas capas, mas que uma empresa jornalística do porte da Time ainda não tinha ‘se rendido’ a esse formato que ocupa a ‘vitrine’ do conteúdo editorial.
Uma empresa jornalística do porte da Time ainda não tinha ‘se rendido’ a esse formato que ocupa a ‘vitrine’ do conteúdo editorial
“A propaganda de capa tem o seu custo, e é obrigatório que o anunciante tenha um anúncio de página inteira ou uma página de conteúdo nativo naquela edição. Além disso, essa opção é oferecida apenas aos nossos maiores anunciantes, não está disponível para qualquer um”, esclareceu Norman Pearlstine, diretor de conteúdo da Time Inc.
O novo formato na capa da Time chega apenas duas semanas antes da Time Inc. fazer seu IPO na Bolsa de Valores de Nova Iorque (NYSE), depois da separação da empresa do grupo Time Warner.
Le Metropolitan Museum of Art a publié une vaste sélection d’images numériques à des fins non-commerciales. Les différentes photographies expriment de fortes émotions, chacune différemment. Voici quelques joyaux rapides de la collection de photographies à découvrir dans l’article.
Head of Man with Hat and Cigar – Leon Levinstein – 1960.
Daughters of Jerusalem – Julia Margaret Camero – 1865.
Isambard Kingdom Brunel Standing Before the Launching Chains of the Great Eastern – Robert Howlett – 1857.
A Study, No. 1 – Rudolph Eickemeyer – 1901.
Kinder in einem Feriendorf – Martin Munkacsi – 1929.
Street Minstrel, Gose – Shinichi Suzuki – 1870s.
A Girl, Carmel – Johan Hagemeyer – 1930. / Unidentified Child Picking Nose – Walker Evans – 1930.
Sincerely Yours, Woodrow Wilson – Arthur S. Mole – 1918.
Group of Thirteen Decapitated Soldiers – Unknown – 1910.
Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands in peace to watch the Champions League final between Real Madrid and Atlético de Madrid.
Women's shoes will be available for up to 50 percent off at Shoestock stores. Wieden + Kennedy São Paulo came up with the idea, which Heineken in a press release said "is entirely good-natured and will generate conversation." Both are surely true.
"Our goal is to run a fun campaign unlike anything we have ever organized in Brazil," said Bernardo Spielmann, director of the Heineken brand and sponsorships at Heineken Brazil. "Therefore, the Heineken Shoe Sale will be announced with a humorous tone in the digital environment, including teasers, email marketing and videos."
"The idea is to help guarantee men time to watch the game on Saturday afternoon," said W+K creative director Otavio Schiavon. "So we're going to provide an argument that will make it so their wives or girlfriends have something interesting to do during the game. He's going to surprise her with news about a shoe sale. And she, in turn, can leave him to watch the UEFA Champions League final."
Credits below.
CREDITS Client: Heineken Project: Heineken Shoe Sale Agency: Wieden + Kennedy, São Paulo Executive Creative Directors: Icaro Doria, Guillermo Vega Creative Directors: Otavio Schiavon, Marco Martins Copywriters: David Besller, Caio Mattoso, Otavio Schiavon Art Directors: Raul Arantes, Rodrigo Mendes, Marco Martins Digital Producer: Rafael Gaino e Maurício Junior Digital Deploy: Debaser Agency Producer: Gabriel Dagostini Planning: Rodrigo Maroni, Rafael Rossi, Livia Lanzoni, Ian Bueno Account: Danilo Ken, Beatriz Andreucci, Isabele Garcia Media: Renato Valio, Stephanie Campbell, Caroline Ventura, Douglas Silveira Client Approval: Daniela Cachich, Bernardo Spielmann, Chiara Martini, Andrea Rubim, Renata Costa Production Company: Conspiração Filmes Director: Fernando Reginato (DEL) Director of Photography: Paulo Disca Producers: Karin Greco, Pablo Alvez Account, Production Company: Leonardo Alves, Renata Schincariol Audio Facility: A Voz do Brasil Account, Audio Production House: Rosana Souza, Cássia Garcia Announcer: Edinho Moreno Post House: Nash
After receiving related tips for at least a week, we can confirm that Alex Bombeck is now the former Chief Digital Officer at Havas Worldwide.
A spokesperson told us that he would be moving with his family to Atlanta to “take on new responsibilities”, and a fresh-off-the-virtual-press release tells us that those responsibilities include leading Sparks Grove, or “the marketing strategy and creative division of global consultancy North Highland.”
Bombeck earned the CDO title less than a year ago; previous roles included President of Havas Digital North America.
The hire comes amid something of a growth spurt for Sparks, which recently added “5,000 square feet of additional space in its Atlanta office” and promoted Bombeck’s predecessor Maria Bothwell to managing director and president of new ventures at North Highland.
Bombeck will report to North Highland CEO Dan Reardon.
No parent who does not dream of taking their children to Disneyland is why we use this insight to encourage them to do so now and not when his children be adults. This tactical warned offer rates for your trip to Orlando.
Vender seu carro pode ser uma tarefa frustrante, principalmente na hora de fazer uma avaliação de quanto ele vale e ter que ouvir uma oferta muito menor do que se esperava.
A Audi criou uma ação para pular esse processo. Não que isso evite a decepção financeira, mas pelo menos facilita a vida do motorista, ao mesmo tempo que incentiva a troca por um novo.
Um avaliador da marca registrou informações e valores estimados de carros que estavam em estacionamentos VIP’s (é, isso existe) de shoppings, tudo colocado em um RFID e preso no vidro traseiro.
Quando o motorista saia do local, um painel do lado da cancela exibia as informações personalizadas de seu veículo, e quanto seria o valor da parcela na troca por um Audi A3 Sportback 2014.
Once upon a time, print publications did things called “Special Advertising Sections,” wherein advertisers got to insert their own (often lame) editorial content among the proper content. Actually, they still do these things, but they’ve been mostly overshadowed by “native advertising” (or “sponsored content”), which is basically the same thing, but less clinical-sounding. The, ahem, “native advertising revolution” created an environment where brands increasingly behave like publishers, and publishers increasingly defer to brand desires — like, say, by putting ads on the covers of Time Inc. magazines.
But don’t despair, editorial purists — or at least American editorial purists! Because things could be worse and they are, in India. Last night on “The Daily Show with Jon Stewart,” correspondent Jason Jones went to the country to examine its media, and along the way discovered that its newspaper industry appears to be booming. Why? The answer: Native advertising! Super duper native advertising! As in so native, it’s possible to outright buy coverage in certain national newspapers — which is something you already knew if you read Ken Auletta’s 2012 New Yorker report, but Jason is a lot funnier than Ken, plus Ken didn’t think to actually commission fawning coverage of himself (ghost-written by one Jason Jones) in India’s Millennium Post, like Jason did. See “Poll shows US Number A-1 Star Jason Jones does best Indian Election Coverage.”
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