BBDO Teams with Marvel on New Avengers Comic Book
Posted in: UncategorizedThe comic book that finally resulted is an evolution of a tale written eight years ago — one of four the agency originally thought up around various Marvel heroes.
“The relevance of a comic book that talked to kids about gender and race before the Obama Presidency was one world,” Mr. Michaels said. “Today’s world is a little different. Culture has shifted and we wanted to make sure this effort was less defensive and more inspirational.”
The popularity of certain Marvel characters has also skyrocketed thanks to Hollywood in the time since the original idea, so Marvel built out the new cast to pull in certain heavyweights alongside characters reflecting some diversity, such as She-Hulk and African American hero Power Man.
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