OMD appoints Cohen as US chief executive
Posted in: UncategorizedNEW YORK – OMD has poached Initiative executive Alan Cohen to take the reins at the media group’s US operations.
NEW YORK – OMD has poached Initiative executive Alan Cohen to take the reins at the media group’s US operations.
LONDON — Shop, the agency founded as Campbell Doyle Dye seven years ago, is closing its doors.
LONDON – Radio audience measurement body Rajar is terminating the trial of its electronic measurement system six months early and is instead opting for a new online diary to record listener numbers.
LONDON – Virgin Media TV has handed its £5m media planning and buying account to Manning Gottlieb OMD and Goodstuff, keeping its media spend within Omnicom.
Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Tarek Samaan
Copywriter: Hari Krishna
Britain’s most decorated female swimmer has hired PR support to build her profile as a TV and radio host, and to promote her swim school initiative.
LONDON – Abbott Mead Vickers BBDO has unveiled its latest brand campaign for The Economist.
LONDON – Goodstuff and Manning Gottlieb OMD have won Virgin Media Television’s £5 million media planning and buying business.
Lights off, Switzerland. On March 29 at 8 pm, make a difference and help change the world.
Advertising Agency: Publicis Switzerland
Creative Director: Florian Beck
Art Director: Jo-Wayne Peacock
Copywriters: Mario Nelson, Felix Freese
Released: March 2008
LONDON – Eos Airlines, the US business airline flying between London and New York, has filed for bankruptcy, becoming the third business-class carrier to halt operations since December.
LONDON – The Office of Fair Trading has swooped on the UK’s four largest supermarket chains, as well as major suppliers Procter & Gamble and Unilever, in an investigation into alleged price fixing of food and toiletries.
LONDON – Music retailer HMV is testing the first stage of a social networking site, called Get Closer, which will allow users to discover and share new music.
NEW YORK – Confectionery giant Mars is nearing a deal to acquire the owner of Wrigley chewing gum, according to reports in the US.
AMSTERDAM – AkzoNobel has launched a new corporate brand and tagline – ‘Tomorrow’s Answers Today’ – following its acquisition of ICI in early 2008.