ACUVUE "Illegible Signboard" (2016) 2:00 (Japan)

Japanese schoolchildren have an eyesight problem. Their eyesight has been steadily worsening. The question became how to increase awareness about the importance of good eyesight? ENJIN Inc, came up with a stunt to solve that problem. They created billboards that looked like eye charts with the letter gradually getting smaller at the end. They developed 35 different messages and placed them in and around schools as well as in shops and outdoors. These illegible signs helped raise awareness, and made a strong impression in school children. Simple and effective idea.

SKYNFEEL "an experiment in sports" (2016) 1:32 (The Netherlands)

SKYN is a premium brand of condoms that lets you “feel everything.” To prove this sensation was true, Sid Lee Amsterdam teamed up with fashion designer Pauline Van Dongen to create a long jump suit made out of SKYN’s revolutionary material. Introducing SKYNFEEL. With the help of professional Dutch long jumper Joren Tromp, they put the material to the test. The material looks pretty bad ass and no doubt it proves how much easier it is to um, move as well as feel everything. Which when you think about it, is pretty brilliant on Sid’s part. Because let’s face it, the only other way you could put this kind of material to the test is in a way you wouldn’t be able to show in a commercial, if you catch my drift. It would be too, wait for it—hard.

I’ll show myself out.

Speed Stick "First Impressions" (2016) :30 (USA)

John McGinley from Scrubs plays Coach Speedman who is out to mentor lBasketball lottery picks Brandon Ingram (Los Angeles) and Kris Dunn (Minnesota). He’s giving them life tips on how to make first impressions which somehow involves wearing a tutu and singing karaoke.

Speed Stick "Adversity" (2016) :30 (USA)

Negativity might come knocking but that don’t mean you have to let him in. John McGinley from Scrubs plays Coach Speedman who dispenses life tips to basketball lottery picks including Kris Dunn for Minnesota.

Speed Stick "Invest for the future" (2016) :30 (USA)

Don’t think only on the short term. Don’t get filled up with hors d’oeuvres when there’s so much more to snack on. This is the advice John McGinley of Scrubs gives L.A’s lottery pick Brandon Ingram. I’ll be damned if I know what it has to do with Speed Stick.

Davidoff "Love the ocean: Scott Eastwood" (2016) 2:50 (USA)

DAVIDOFF is the maker of that iconic 90’s fragrance Cool Water. But what you might not know about them is that they are inspired by the cool waters of the ocean to protect it. This film stars Cool Water ambassador actor and son of Clint, Scott Eastwood. In it, Eastwood talks about the importance of our natural resource and asks us all to help protect the ocean. Having been born in California and raised in Hawaii, Eastwood knows firsthand the beauty of the ocean and the importance of keeping it, and the coast, free from trash. Cool Water has also partnered with the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
For those of you who don’t live on the coast, know that if you each bottle of DAVIDOFF Cool Water sold will help protect 10,000 square meters (more than 100,000 square feet) of ocean. So you can still make a difference.
For more information, check out the Love The Ocean website.

Seventh Generation "Vajingle" (2016) 1:40 (USA)

72andSunny and Seventh Generation got SNL alum (and Bridesmaids, etc) Maya Rudolph to sing about her vagina. And also about tampons. And not having chemical tampons. In her vagina. Because chemical vaginas are a no-no.
“Who needs that shiz in their lady biz? Not me!” she says. Which is the only part I really remember. Because one thing this spot could have used is a backing track. Because without one it seems like production did a warm up take just to get the mic levels, probably while the creatives were having to rewrite a script for the millionth time. A script that wasn’t ever going to get used because Maya Rudolph.
Let’s be honest here: this isn’t a TV spot or a “film.” This is radio masquerading as TV. Because there was absolutely no reason to film Maya Rudolph standing in a kitchen. Also, had it been radio, we would have been spared 40 extra seconds, which would have made this at leasta decent 60. In radio.. But at least the spot had an insight, which is a new thing for 72!

Sub-Z"Mejor duerme mujer" (2016) :30 (Mexico)

Dude, I’ve been there. It sucks.
Translation: Get some sleep…Sub-Z, a natural sleep aid. Non-addictive, fast-acting sublingual melatonin. Available in three and five milligram presentations.
Get some sleep.
Sub-Z, by Medix.

Old Spice – the Horrifying Mutant Nightmare Abomination (2016) :90 (USA)

Old Spice - the Horrifying Mutant Nightmare Abomination (2016) :90 (USA)
Old Spice explain this abomination with “Sometimes when two commercials love each other very much, they get together and spawn a radioactive garbage fire that spews flaming jellied gasoline everywhere and kills all the grass in your yard.” Meanwhile, we paraphrase Bill Hicks; ‘They’re going for the stoner dollar. That’s a big dollar. A lot of people are feeling that self-medicated bliss man. We’ve done research – huge market. Lots of potential in the market. Impulse buys are off the chart.’

Old Spice, for when you’ve totally given up on being sober ever again. Also, that ketchup squirt on the models face…. What kind of dank weed are you smoking and where can I get sum?

Nivea "Sunslide" (2016) 1:36 (South Africa)

South Africa has one of the highest rates of skin cancer in the world and children are especially at risk because they hate wearing sunscreen. Nivea came up with a freaking genius way to get them to apply it– by creating a Sunslide. Basically it’s a bouncy castle slide thing that also acts as a mister– and it sprays SPF 50 on the kids as they slide down (wearing goggles, of course) thus ensuring they wear their SPF.
This reminds me of when I was in university and one of my math professors created a program for disadvantaged elementary school kids called Puzzle Play– that basically turned math into a game. His theory was, as long as you turn everything into play or a game, you can get kids to learn. This is a great example.

Dove "Amazing moments, Louisa and Rob" (2016) 2:53 (UK)

Magic storytelling. Louisa had a crush on a mowhawk wearing member of a boy band. Fast forward years and years later and there she is living in America and boom, she meets the former mohawk guy and after a few years of dating she decides to propose to him. What does this have to do with Dove, you ask? Because sometimes the moments that make us sweat are the most amazing moments of all.

Lamisil "Feet on Fire" (2016) :45 (Switzerland)

I dunno man, I kinda think feet on fire is awesome. Like some X-Men reject. But it’s also a metaphor for the pain athlete’s feet causes. So put out that fire with Lamisil.

Sensodyne "The Intimidating Campaign" (2016) 1:00 (Germany)

Each of those ice cubes in your drink are just waiting to cause brain freeze and pain in your teeth. Set to frozen breaking icebergs and a voice over that is a chilly as the arctic, this is the most intellectual ad I’ve ever seen for toothpaste meant for sensitive teeth. I kind of love it for that reason alone.

UnitedHealthcare "Pool vault" (2016) :50 (USA)

Oh yay, another Dumb Husband spot. They resonate with me almost as much as the Dumb Dad spot. Men, what are you going to do with them. Even though they’re grown ups who worked their asses off to help pay for that suburban home with swimming pool, at the end of the day they’re still just dumb kids doing dumb things, amirite? All their wives can do is put up wth their stupidity and keep the local ER on speed dial. I will never understand why brands think it’s a good idea to alienate half their audience by making fun of them, especially with gender stereotypes no less, but go ahead and add UnitedHealthcare to that pile of brands who don’t realize it’s 2016.

Burt's Bees "Silence" (2016) 3:20 (USA)

Mandy Harvey was singing when she was four. But she had problems with her hearing. And when she was 21, she lost her hearing all together. She didn’t let the devastation destroy her life. Instead, she taught herself how to sing from the vibration of the notes coming from the instruments around her. She doesn’t sing to the melody, but to the feeling of the notes.
Ironically, when she used to have fear of singing in front of others, now that she’s lost her hearing, the fear has gone, too. Can’t get much more inspiring than Mandy’s story. This is part of Burt’s Bees’ #LoveYourNature campaign.

Burt's Bees "Different" (2016) 2:09 (USA)

Inspiring content for Burt’s Bees, starring Diandra Forrest, who grew up with albinism. She didn’t fit in growing up, and had to deal with insecurity until she finally started embracing it. And she went from object of ridicule to model who embraces standing out. I love her story and I think she’s beautiful. Great content as part of Burt’s Bees’ #LoveYourNature campaign.

Thai Health Promotion Foundation "AbsorbPlate" (2016) 1:49 (Thailand)

Thais have the second largest obesity rate in Southeast Asia, due to their diets. They like them some greasy food. But that’s leading to health problems. Because it’s really hard to get them to change their diets, BBDO Bangkok thought, instead of trying to change what they eat, let’s help them change the way they are eating. Together with the Thai Health Promotion Foundation, they invented AbsorbPlate, which is basically a cooling rack-plate combo that separates excess grease before you eat it. Each plate can reduce up to 7 milliliters of grease. Which is about a teaspoon and a half of grease, or 30 extra calories. It’s also easy to wash. Neat idea.

Dior Homme – Jude Law directed by Guy Ritchie as lover in Paris

Paris is the ideal romantic locale for the sexual tryst portrayed in Anonymous Content Director Guy Ritchie’s new viral short starring Jude Law and made for Dior Homme. Set in the romantic old hotels, sidewalks and streets of The City of Light, Dior Homme – Un Rendez Vous is a deceptive tale that at first hints of danger, as Law, speaking into a telephone, seems to threaten the unheard voice on the other end, exclaiming, “You’re going to regret saying that. Scared? Is that right? Of course you are. What, two of you? We’ll see. Ohhh, when I find you, and I will find you, you’re going to wish you’d never been caught.” Law’s busty blonde suitemate balefully helps him don a suit before he trudges out to fulfill his mission.

As Law drives through Paris’ nighttime streets, the other half of his previously made phone call plays over the scene, and is revealed to have been delivered by a woman, in tones that are more sexually suggestive than threatening. “There may be two of me,” she says: “Me, and Naughty Me.” The video, set to increasingly dramatic music, is a beautiful montage of driving shots, panoramic city scenes, and portraiture, as each character is shown in deep contemplation as they prepare for their rendezvous. The movie climaxes with the pair standing several lengths apart, silhouetted against the Eiffel Tower in an empty plaza at sunrise, each determining whether or not the other is their mystery date.

Mitchum Advanced Control – "Dawson's Kid" – (2011) :30 (USA)

On behalf of Brand New School, it’s our pleasure to share this spot that director Jonathan Notaro and his BNS colleagues have recently created for advertising agency Mother New York as part of its “Love Thy Pits” campaign for Mitchum.

The campaign contributions from BNS include three :30 spots in total, including this latest one entitled “Dawson’s Kid.”

Jonathan and BNS producer Toby Sowers provided this summary of the project’s unique production approach:

Together with director of photography Eric Treml, Jonathan and the BNS team used the ARRI Alexa digital camera system to capture their HD source footage during three days of production on-stage.

“We essentially painted animation on people’s skin, using a fusion of digital and practical techniques,” Jonathan explained. “After exploring different ways of accomplishing the desired effect, we filmed people with real paint on their skin, then we animated artwork using traditional cel animation techniques, where we matched the practical paint used in the live-action shoot. The animation was then composited onto their skin using seamless digital visual effects.”

BNS artists tracked the form of the human body using mocha, then animated what they wanted on the body using cel animation with hand-drawn artwork. They then projected their animation onto the tracked body and composited the work in Nuke to make it feel like actual paint. Final color was handled in Autodesk Flame.

Several high-res stills and much more campaign information are available with the campaign press release, which you can find here:

The spot’s credits follow below. Thanks very much for your interest!

HelloFlo & Poise- Leaks Can't Stop Me Now (2016) 2:30 (USA)

HelloFlo & Poise- Leaks Can't Stop Me Now (2016) 2:30 (USA)
Directed by Trish Sie who directed the OK Go Zero gravity video and the original viral dancing on treadmills which became a widely copied phenomena, this music video / ad for Poise celebrates motherhood with humor. With lyrics like: “I didn’t push sweet babies out of this vag to be sneakin; around like a stray cat just cuz I am leakin…” and an awfully sticky refrain “Honey we can kick this dribble to its knees. Stop, cock a hip, squeeze. . . and sneeeeeeze.” this song encourages women to pad up and face the music. Or Zumba-class as it may be. Because one in three women will have a little postpartum incontinence and it should not stop you from enjoying life. “So I popped out a baby or two, don’t make me shy don’t wreck my mood!”

I just wish it had better lighting as the colours seem so washed out, which is a real shame in the homage to Robert Palmer. The “addicted to love” ladies group singing into pads while dressed in all white is hilarious, but it wold have upped the ante to have dramatic lighting and saturated shadows in that scene to look more 80s like the original. “Before we were moms, we were tight we were pert. But now one in three of us deals with the SQUIRT! Well it ain’t eighteen-fifty anymore, so line your panties grab your dance shoes, and head on out the door!”