National Aquarium in Baltimore: More fun in every sense, 5

National Aquarium in Baltimore: More fun in every sense, 5

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

National Aquarium in Baltimore: More fun in every sense, 4

National Aquarium in Baltimore: More fun in every sense, 4

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

National Aquarium in Baltimore: More fun in every sense, 3

National Aquarium in Baltimore: More fun in every sense, 3

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

National Aquarium in Baltimore: More fun in every sense, 2

National Aquarium in Baltimore: More fun in every sense, 2

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

National Aquarium in Baltimore: More fun in every sense, 1

National Aquarium in Baltimore: More fun in every sense, 1

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

Ataliba Steakhouse: Cutlery

Ataliba Steakhouse: Cutlery

Amazingly exaggerated.

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: Chico Lima
Published: June 2008

Ataliba Steakhouse: Buffet

Ataliba Steakhouse: Buffet

Amazingly exaggerated.

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: Chico Lima
Published: June 2008

Ataliba Steakhouse: Beer

Ataliba Steakhouse: Beer

Amazingly exaggerated.

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: Chico Lima
Published: June 2008

Ataliba Steakhouse: Ribs

Ataliba Steakhouse: Ribs

Amazingly exaggerated.

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: Chico Lima
Published: June 2008

Lamato Network: Feature Spotlight #4

Lamato Network: Feature Spotlight #4

Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho

Lamato Network: Feature Spotlight #2

Lamato Network: Feature Spotlight #2

Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho

Lamato Network: Feature Spotlight #1

Lamato Network: Feature Spotlight #1

Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho

Lamato Network: Feature Spotlight #3

Lamato Network: Feature Spotlight #3

How do instill the idea amongst web surfing and content sharing adults (aged 32­54) that real social connections and moments happen between friends and family over a Mott¹s Clamato Caesar (an easy drinking Canadian cocktail that’s a combination of tomato juice, clam juice, vodka and spices)?

The answer: hijack the online social networking phenomenon currently sweeping the globe, and twist.

Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network’s taken the best components of other more established online social networking sites ­Facebook, LinkedIn, Twitter, etc. and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott’s Clamato Caesar.

Single feature spotlight vignettes released via the online video sharing landscape all lead the audience to Lamato.net where a full tour of the site’s features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directed everybody interested in learning about more genuinely social ideas to the main Mott’s Clamato website for further inspiration.

Weblink: http://www.lamato.net

Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho

BC Lions:

BC Lions:

Advertising Agency: Rethink, Canada

Tequila Bar & Nightclub: Thurvive

Tequila Bar & Nightclub: Thurvive

Ladies Night Fridays. No line, no cover. No inhibitions. $2 happy hour ’til 10:30

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Sebastien Wilcox
Published: May 2008

Utah Museum of Fine Arts: Mirror

Utah Museum of Fine Arts: Mirror

See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson, Dave Newbold
Art Director: Ryan Anderson
Copywriter: Gary Sume
Released: June 2008

Utah Museum of Fine Arts: Frame

Utah Museum of Fine Arts: Frame

See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson, Dave Newbold
Art Director: Ryan Anderson
Copywriter: Gary Sume
Released: June 2008

Calgary International Children’s Festival: Car

Calgary International Children's Festival: Car

Five days of fun.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Photographer:Justin Lacoursiere
Published: April 2008

Calgary International Children’s Festival: Gun

Calgary International Children's Festival: Gun

Five days of fun.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Photographer:Justin Lacoursiere
Published: April 2008

Calgary International Children’s Festival: Tetherball

Calgary International Children's Festival: Tetherball

Five days of fun.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Photographer:Justin Lacoursiere
Published: April 2008