10 Downing Street Pub by Dentsu Bangalore

Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!

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Heineken: The Experiment

Creative Agency: Publicis, Milan, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli
Creative Supervisors: Fabrizio Tamagni, Michela Talamona
Copywriter: Michele Picci
Art Director: Valeria Vanzulli
Graphic Designer: Gianluca Chinnici
International Account Director: David Pagnoni
Agency Producer: Mariella Maiorano
Production House: Partizan Darkroom
Director: Philip Andelman
DoP: Stephan Vallée
Executive Producer: Robin Accard
Producer: Magali Selosse-Bishop
Editor: Maxime Pozzi Garcia – Fabrizio Squeo
Music: Save My Night by Armin Van Buuren

Dempster’s Healthy Way Bread: Healthy Way Feel Good o Gram

To help launch Dempster’s new Healthy Way bread, we found some amazing Canadians and brought them some delicious sandwiches. Little did they know that this Feel Good Surprise would include a whole lot more.

Agency: Cundari, Toronto, Canada
CCO: Andrew Simon
Art Director: Jung Ahn
Senior Copywriter: Maggie Pycherek
Group Creative Directors: Cory Eisentraut, Mike Sipley
Account Supervisor: Filipe Da Luz
VP Business Director: Kristin Vekteris
Producer: Aggie Brook
Director: Justin Brennon Smith, TouchPoint Films
Editor: Aaron Dark, School
Music: Tyson Kuteyi, TA2
Colour: Tricia Hagoriles, Alter Ego
Post: Michael Bishop, Fort York

Malt & Egils Appelsín: Season’s greetings

Advertising Agency: Silent, Iceland
Creative Director / Art Director: David Luther
Photographer: Silent

Charity Garage Sale: Baby, don’t cry!

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harisov
Art Director: Julia Uzkih
Copywrighter: Ivan Sosnin
Production: Evgeniy Kharchenko
Producer: Ekaterina Golovkina
Additional credits: Anna Kagarmanova
Music: Metric – Lost Kitten

Yovis Viaggio: The great escape

Advertising Agency: Publicis, Milano, Italia
Executive Creative Director: Bruno Bertelli/Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Claudio Gallinella
Account supervisor: Federica Stragapane
Production: Bedeschi Film

A.C.Camargo Cancer Center: The Unexpected Choir

JWT, Brazil have promoted a beautiful action: A choir made by twelve laryngectomy patients, victims of cigarette, have surprised the audience of MASP’s auditorium that was waiting for the USP (São Paulo University) Choir, one of the most famous of São Paulo city. Created for A.C. Camargo Cancer Center, the action was about having the songs “All you need is Love” and “She loves you”, dos Beatles, interpreted by the patients. The objective was to aware people about the main risk factor of larynx cancer: smoking. Accompanied by audiologists from the institution, the patients that integrate the “Sua Voz Choir” (most of them with more than 60 years old) used esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations.

Advertising Agency: JWT, Brazil

Heineken: Carol Karaoke

Advertising Agency: Wieden + Kennedy, New York, USA
Creative Director: Erik Norin, Eric Steele
Copywriter: Will Binder
Art Director: Jared White
Director: Josh Nussbaum
Producer: Orlee Tatarka
Executive Producer: Nick Setounski, Ari Kushner, Dave Saltzman
DoP: Adam Jandrup
Head of Content Production: Lora Schulson
Line Producer: Tory Lenosky
Editorial Company: Joint Editorial
Editor: Kelly Brickner
Post Producer: Michelle Carman
Post Executive Producer: Michelle Carman
Editorial Assistant: Jess Baclesse / Stephen Nelson / Kadie Migliarese

Snickers: Hungry Face morph

Advertising Agency: Innored, South Korea
Director: YK Kim
Executive Creative Director: Minseo
Art Director: SM Park
Copywriter: TJ Yun
Account manager: HG Kim

Nike: Human Printing Press

Istanbul has the most passionate sports fans on the planet. But it’s a city of spectators. Nike challenged us to get these guys off the sidelines, and moving, playing and training around the city. If you want someone to see movement differently, you have to show it to them in a whole new way. That’s why we created The Human Printing Press, a machine designed and built to capture the movement of Turkey’s sporting heroes. Bigger than half a football pitch and powered by a peloton of cyclists, every stage of the production line pushed the boundaries of printing, inventing new ways to capture movement: athletes sprint-sprayed, knockout-patterned, volley-printed, neon-rolled, push-up embossed and slam-dunk-stamped each poster. The Human Printing Press film was released with an irresistible challenge that tapped right into the heart of the city’s passion for sport: ‘You can get your hands on one of these unique made by movement posters… you just have to move.’ On Nike digital and athlete social channels, we set a series of challenges that were as playful and unique as the posters themselves. Run clubs ended up in swimming pools, training classes lasted till the last woman was standing and footballers played on water.

Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath and Eric Quennoy
Creative Directors: Mike Farr and Pierre Janneau
Art Director: Jordi Luna
Copywriter: Andrew Dobbie
Head of Broadcast Production: Erik Verheijen
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Account Manager: Mandy Wald
Art Buyer: Maud Klarenbeek
Studio Artist: Malia Killings
Project Manager: Janna Harrington
Business Affairs: Barrie Williams
Production Compnay: Honeybadger, El Turco Digital
Director: James Frost
Director of Photography: Frederik Bäckar
Producer: Mark Hall
Executive Producer: Gower Frost
Producer: Alex Sutherland
Editor: Charlie Harvey
Sound Designer/Mixer : Alex Nichols – Lee
Artist / Title: Kid Koala ‘2 Bit Blues (remix)’
Music Company: Ninja Tune
Publisher: Just Isn’t Music
Composer: Erik Yick Keung San/Danniel Cousins
ost Production: Glassworks Amsterdam
Flame: Kyle Obley
Telecine: Scott Harris
Producer: Jane Bakx
Photographer: Erik Ian
Retoucher : Dario Fusnecher
Director: Tunc Topcuoglu
Camera: Cenkay K?l?ç
Camera: K?vanç ?nce

McDonald’s: Happy Children’s day

Advertising Agency: Fahrenheit DDB, Lima, Peru
Chief creative director: Ricardo Chadwick
Creative Directors: Yacub Tabja, Luciano Leone, Sergio Franco, Ricardo Mendoza
Art Director: Gonzalo Limo

ISPCC: Missing Children Hotline 116 000

Advertising Agency: Ogilvy & Mather, Dublin, Ireland

Procter & Gamble Blend-a-med: Smiling Monuments

A smile changes everything!

On August 9th five well-known Warsaw statues went undergo seemingly small, but significant metamorphosis – they began to smile. Every smartphone user, walking nearby the statues, was able to change their stony faces, by putting on them smiles.

Action of blend-a-med aimed at turning attention to the fact, what big role plays smile in our life. We often don’t pay attention to it, but it is the smile, which makes us feel younger and more attractive. With a smile we win sympathy of the others, we gain friends and increase our chances for professional success. It’s also worth remembering, that smile relaxes us and makes us feel happier – it’s work of endorphins, called hormones of happiness. When we laugh, we stimulate our organism to produce more of them.

We know now, why smile is so important – now the only thing we need to do is smile! Let the smiles of Warsaw monuments inspire us every single day!

Experiment, made possible with Layar application, was performed on five Warsaw monuments: Chopin, Mickiewicz, Mermaid, Colleoni and one of statues from Wilanów Garden. Use of modern technology allowed smartphone users to change their serious, sometimes even sad appearances filling them with happiness and joy. To admire the change taking place in the statues thanks to the smile, one only needs to catch their faces with a smartphone with active Layar application. On the screen of the device appeared alternative, smiling versions of the monuments. That the beautiful smile can change the world around us and the way we are perceived convinces blend-a-med – organizer of the action.

The action began on August 9th. At the very same day passers-by had a chance to admire metamorphosis of Warsaw statue of Bartolomeo Calleoni. On the serious face of venetian condottiere, whose monument stands in the courtyard of Academy of Fine Arts in Warsaw, wide smile was settled. For seven days changed face of the monument inspired passer-by’s to drop stony face and to smile more often.

Advertising Agency: Isobar, Warsaw, Poland
Creative Director: Maciej Nowicki
Copywriter: Marta Hermanowicz, Konrad S?onecki
Art Director: Jacek Gierlasi?ski
Account Director: Teresa Szab?owska
Photographer: Bartosz Morawski, Anna Wydro, Anna Caban

Backbeat Studio: Kick

Advertising Agency: Spring Advertising, USA
Creative Director: Rob Schlyecher
Associate Creative Director: James Filbry
Art Director / Copywriter: James Filbry
Agency Planner: Kelvin

Amnesty International: Kidnapping performance for human rights in movie theater

Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International.

Advertising Agency: Tabasco, Kyiv, Ukraine
Creative Director: Alexander Smirnov
Art Director: Yevgen Ovchar
Copywriter: Anastasia Borovik
Producer: Tatyana Kurmaz
PR-manager: Veronika Velichko
Junior PR-manager: Iryna Sitalo
Supporting BTL-agency: Full Contact
BTL Director: Nataly Matus
BTL Manager: Anna Getmanenko
Production studio: 2332
Producer: Yuliya Danylyshyna
DOP: Sergey Morgunov, Yuriy Semenyuk
SMM Buiro: Pro Assistance
Client Service Director: Vesta Gunchenko
Director: Yuriy Shishkovskiy

Pro Infirmis: Because who is perfect?

In the weeks before Christmas, Bahnhofstrasse in Zurich glitters with pretty displays. On December 3, however, special mannequins with physical disabilities are shown in the windows of the fashion stores WE Fashion, modissa, PKZ, Schild and Bernies. They may be missing an arm or sitting in a wheelchair, or perhaps one has a malformed spine. The campaign is entitled “Because who is perfect? Get closer.” and is designed to provoke reflection on the acceptance of people with disabilities. A film by director Alain Gsponer shows the development of the campaign, from the measuring of the participants to the mannequins being displayed in the stores on Bahnhofstrasse. In 2011, Gsponer directed the successful bear commercial for Pro Infirmis, which has now been viewed over four million times. Dave Thomas Junior contributed the music for the new work. The piece Lost at Sea was newly arranged specially for the Pro Infirmis film.

Advertising Agency: Jung von Matt/Limmat, Zurich, Switzerland
Executive Creative Director: Alexander Jaggy
Art Director: Daniel Serrano
Copywriter: Samuel Wicki, Mateo Sacchetti
Account Director: Marco Dettling
Graphic Designer: Lukas Frischknecht
Agency Producer: Sarida Bossoni, Illonka Gaillard
Account manager: Roman Meister, Danijel Sljivo

Berocca: #BeroccaMechanicalDesk

Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Anita Ríos, Sebastián Castañeda
Art Directors: Tomás Lavagno, Javier Pizarro
Copywriters: Miguel Dianda, Italo Canepa

McDonald’s: Free Wifi

Advertising Agency: TBWA, Madrid, Spain
Creative Director: Juan Sanchez, Guillermo Gines
Copywriter: Albert Sanfeliu
Art Director: Javier Somoano
Agency Producer: Nuria Mazario

Merlin Entertainments Sealife Aquariums: Pufferfish, Shark, Squid

“Closer than you think”.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer, Ulf Henniger von Wallersbrunn
Art Director: Hugo Moura, Hans-Juergen Kaemmerer, Mark Werner, Vanessa Violante, Xenia Arro
Photographer: Tim Thiel, Reinhard Dirscherl, Getty Images, Corbis
Agency Producer: Netti Weber
Digital Artwork: Sebastian Koehler
Chief Creative Officer: Andreas Pauli
Artbuyer: Sabine Patze

McDonald’s: Loading Piccadilly Circus

While digital renovation was happening at Piccadilly Circus we showcased the progress via an iconic McDonald’s fry and a dollop of ketchup

Advertising Agency: Leo Burnett, London, United Kingdom
Creative Director: Adam Tucker
Copywriter: Alison Steven
Art Director: Liam Bushby
Photographer: First Base
Head of Art: Lance Crozier
Graphic Design: Pam Gaillard, Marc Donaldson
Typographer: Marc Donaldson, Pam Gaillard