Hasta La Creative!

So comfortable you’d wonder what the hell on earth took so bloody long.

Advertising School: Miami Ad School, Europe
Copywriter: Kanak Mehra
Art Director: Ratko Cindric

Guaranteed to keep you breathless. Even if you are not already.

Advertising School: Miami Ad School, Europe
Copywriter: Kanak Mehra
Art Director: Ratko Cindric

(TrendHunter.com) It takes a minute to figure out what the abstract binary looking code is and how it is attached to the bulb–this eco lamp is made from recycled till receipts. French designer Elise Fouin has built a portfolio of obviously recycled objects–from recycled metal necklaces to lacy, snowflake like text…

According to The New York Times, winning an Oscar isn’t just about the quality of a film. It’s about the studio’s ability to successfully market the film.

Even here in Hollywood, recent growth in the public relations machinery is cause for remark.

Executives have publicists. Stars have publicists. The tiniest movies will arrive in April at the Tribeca Film Festival with publicity teams, often three or four of them. Sometimes, it seems, even the publicists have publicists.

At Fox Searchlight Pictures fully a third of the company’s executive roster is assigned to publicity or promotions.

Maybe we could try this in Adlandia. The work can’t speak for itself. Don’t be quaint.

Plus, think how many jobs we’d create if every hot CD, Group CD and Executive CD had a publicity team working relentlessly to reel in a Lion.

(TrendHunter.com) The NY Times is raving about a new show, calling it “exhilarating,” at the Museum of Modern Art.

The exhibition titled “Design and the Elastic Mind” has a breathtaking opening sequence. A can of spray paint is moved by pulleys and cables in front of a blank wall. Guided by a computer, the can move…

(TrendHunter.com) SPOILER ALERT: Hey guys, tired of looking at the scantily clad women in the Sports Illustrated Swimsuit edition? Get your daughter to help you scour the backgrounds for hidden images.

Just kidding, but they were actually strategically placed there. A spokesperson described it as the 3-D issue and …

(TrendHunter.com) Firewinder is an outdoor light decoration that turns in the wind due to its helix shape, regardless of wind direction. Wind speeds as low as 3 mph will start the device to spinning and the LED lights to begin glowing. The Firewinder can hang from a tree or roof, or can be mounted on a pole. All i…

(TrendHunter.com) I have been playing the piano for quite some time now. One of the main reasons I began to play was because I saw the piano as a beautiful instrument. Not just from its outer appearance, but because the piano was a complex set of different variations combining together to form this contraption that c…

Advertising Agency: DraftFCB / Southern California, USA
Creative Directors: Chris D’Amico, Teddy Brown
Sr. Art Director: Brandon Levin
Copywriter: Adam Nowak
Aired: 02/2008

Agency: King James, Cape Town
E.C.D: Alistair King
C.D: Devin Kennedy
Art director: Damian Bonse

Production Company: Velocity Films, Cape Town
Director: Keith Rose
Producer: Karen Kloppers
Co-production company: Pioneer Productions, Argentina
Co-production company producer: Maio Garofali
D.O.P: Keith Rose

Agency Producer: Caz Friedman
Account executive: Laurel Mader

Post production co: Deliverance
Editor: Ricky Boyd
Facility co: Waterfront Post
Visual Effects/animation co: Heino
Visual Effects/animation Supervisor: Bevil Swartz
Music co/composer/sound designer: Rob Schroeder