With help from digital agency Holler, footwear brand Kickers is launching an online comedy sketch series called “Random Bandits,” which features characters from TV show Modern Toss and guest voice-overs from the UK’s The Office.
Advertising Agency: Leo Burnett, Lisbon, Portugual
Executive Creative Director: Chacho Puebla
Copywriters: Chacho Puebla, Bruno Ribeiro, Fernando Bellotti
Art Directors: Mico Toledo, Chacho Puebla
Direction: Mateus de Paula Santos
Production Design Company: Lobo / Animatório
Animation: Animatório
Executive Producer: Alberto Lopes
Producer: Loic Dubois
Sound Design: Paulo Beto
Agency Producer: Cristina Almeida
Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Photographer: Pradip Dasgupta
Starbucks
During these trying economic times, I would just like to say, “Thank Heaven for Starbucks.” Arguably one of the most expensive cups of coffee currently available on your local street corner, Starbucks has stepped up to the plate and is now offering all of their delectable products at half price! (No, not really.)
No, what the Seattle-based coffee giant is planning to do is launch an advertising campaign to convince consumers that their products are not as expensive as we think they are…their coffee is not a luxury, but just a plain ‘ol cup of Joe.
I definitely missed that day in class. The day that listed the number of companies that changed nothing about their business model, but successfully re-branded their products. The day that a company, once touted as a luxury, trendy, “go to” brand actually tried to reverse this identity by stating, “We are nothing special. There is nothing extraordinary about what we do. And, contrary to what you may think, our products are not expensive.” Trust us.
And, maybe Starbucks is right. Maybe they are getting a bad rap as being an over-priced luxury. The WSJOnline reported that, ”…according to a December survey of coffee shops in Chicago by a stock analyst for William Blair & Co., some sizes and varieties of Starbucks were less expensive than Dunkin’ Donuts coffee when adjusted for size differences.” (Source: WSJ Online)
Which raises so many questions, such as; “Why is Starbucks comparing themselves to Dunkin’ Donuts?” But, that is another topic. The truth of the matter is that this will be an extremely complicated reverse branding effort, and possibly a brand-killing error. Rather than defending the hard-won Starbucks brand position and capitalizing on the “brand experience” embodied by Starbucks, they have decided to attack positions firmly held by competitors, namely Dunkin’ Donuts and McDonalds.
If you ever saw the movie Mr. Mom starring Michael Keaton, you may remember the scene where Keaton’s movie wife, Teri Garr, is in an ad agency meeting with their top client, a canned tuna account. The meeting, oddly enough, was to determine the best strategy to use for a premium brand during a recession. Teri Garr’s brilliant strategy was to maintain positioning while throwing consumers an incentive. The end result: A campaign that did not compromise the brand and offered lower prices during ”these trying times.” In essence: “Still the best tuna best available, we understand our consumer’s problems and therfore are lowering our prices.” Sounds like a winner to me.
He once had an awkward moment — just to see how it feels. He can also speak French. In Russian.
Après Gina Visionary, BMW Snug, un nouveau concept par le designer hongrois David Raffai qui considère la voiture comme un espace social avec des roues. Un intérieur plus grand et ouvert, ainsi qu’un extérieur conçu pour avoir des graphismes customisables sur le côté.
Elle tire profit des technologies écologiques tels que l’hydrogène & les piles à combustible.
Dans le même esprit : BMW Museum
You tell us when you’ve figured out what’s intimate about letting MySpace users orchestrate, then monitor, your marriage. O_O
Breast cancer is the cancer with the highest incidence in Portugal. About 4,500 new cases are detected annually. And the death rate is one of the highest in Europe. Their challenge was to create a simple low-cost action to raise women’s awareness about the importance of self-exams and thus help them detect breast nodules or lumps. Simple and revealing, just like the self-exam. The agency created an anti-stress ball with a defomed stone inside, simulating a tumour. On squeezing the ball, the women feels a foreign object wich raises her curiosity. “You don’t see breast cancer. You feel it. Do the self-exam”. 50,000 balls and a flyer – explaining the correct way of doing the self-exame were produced and distributed to women on the street, at companies, hospitals and at theme-related events. During the action period, records showed a 22% increase in mammography exams and a 28% rise inhospital consultations.
Advertising Agency: McCann Erickson, Portugal
Chief Creative Officer: Pedro Pina
Executive Creative Director: João Taveira
Copywriter: Emerson Braga
Art Directors: André Lopes, Rita Andrade
Account Supervisor: Sônia Correia
Producer: Rui Paz
1. Sony VAIO: Mannequins on The Grand Central
Advertising is constantly developing to be up-to-date with consumer preferences and styles. This new campaign from the Sony Vaio brand probably got its inspiration from the recent
T-Mobile […]
(TrendHunter.com) Vogue’s Annual Shape Issue has hit stands, and it’s as confidence-boosting as ever. The American fashion bible released the much-anticipated shoot celebrating all body shapes in a glossy editorial photographed…
This is a neat little idea (via Springwise) that maps out and reviews play grounds. Using Google maps to power the content, the owners have also developed community features and offer users down loadable gadgets.
KaBOOM! are a not for profit organisation so they are keenly focused on community and raising funds for associated […]
(TrendHunter.com) How brilliantly cool: the 80s revival continues with this amazing photo-fashion-shoot for V Magazine Spring 09, entitled Pride amp; Glory.
The editorial features some of the world’s most gorgeous models…
Click Image To Enlarge
Advertising Agency: JWT Casablanca, Morocco
Creative Director / Copywriter: Nicolas Geahchan
Art Director: Tino Karam
Illustrator: Najia Moustaid
Via [ Ads Of The World ]
I will be the first to admit that Twitter is not my fave social site…I understand how it works and what it’s for, and I realize that it is in “real time,” but for me, it is a tad bit…well…boring. I have followed some Tweets (after some difficulty) and basically have gotten it, well, sort-of figured out. However, I must be in the minority, because Twitter is adding scads of users weekly. So, if you like following tweets like; “just got back from the store” and, “what did you buy” then, “nothing” followed by, “oh” then you will be ecstatic about Twitters latest triumph.
Today marks a historic day…write it down. Today, March 25, 2009, was the first day that Twitter made a profit from advertising revenues! (CNNMoney.com)
Twitter, one of the most buzzed-about Internet start-ups, made its first online advertising venture by selling a sponsorship of ExecTweets to Microsoft. This move is in response to criticism in the industry that although popular, Twitter did not have any formula planned for actually making money. The ExecTweets will basically be a page dedicated to a collection of tweets written by corporate executives and will feature branding from Microsoft. Which, depending on what you are looking for on Twitter, could either be great…or a total bust. I signed up to follow ExecTweets, and let me tell you, this is some exciting stuff! Here are some of the Tweets that you may have been missing:
Criar através de um vídeo a discussão de aquilo que está sendo mostrado é verdadeiro ou falso, já é uma tática tradicional na hora de fazer aquele “viralzinho”. Será que o jogador chutou mesmo as bolas na trave? Será que pulou mesmo um carro em movimento? Será que dirigiu um F1 com um celular?
A MINI resolveu tirar um sarro de tudo isso, e criou um viral para o seu Clubman assumidamente fake. Ou não.
Une série d’affiches pour la marque Adidas par l’école de publicité de Miami et plus précisément Maja Grunwald et Georgios Kouveliotis. Récompensée à la cérémonie 2009 des Andy Awards organisés à New York et traitant de la créativité publicitaire dans le monde.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
