Advertising Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Creative Catalyst: Angela Teodorescu
Art Director: Virgiliu Andone
Photographers: Andrei Orcula, Virgiliu Andone
Copywriter: Andreea Dragomir
Jon Stewart, in introducing his recent "Old Man Stewart Shakes His Fist At…" segment, recently declared of Twitter, "I have no idea how it works." But chances are you do, dear reader. Because stories about Twitter — its reach, its influence, its potential revenue model — invariably float to the top of the "most read" chart here at AdAge.com. So I'm not worried at all about how you'll do on this special Twitter edition of Media Guy's Media Studies Pop Quiz!
“Don’t let them get comfortable”
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Director/Copywriter: Firas Medrows, Peter Moyse
Photographer: Tejal Patni
Illustrator: Firas Medrows, Nabil Kamara
“The 1×1 from McDonald’s.”
Advert for the 1×1 McDonald’s products which cost only 1 Euro, each.
Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Director: Jan Okusluk, Oliver Diehr
Art Director: Volker Heuer
Copywriter: Volker Heuer
Photographer: Mathias Remmling
Recent numbers from emarketer.com shows huge growth in online coupon redemption in the US last year. 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons.
R
Online coupons still have a long way to go versus their more traditional counterpart, they currently represent only 1% of the 2.6 billion coupons offered annually in […]
“An impossible attempt to cut along the dotted line. Rolling Stone”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Federico Pepe, Francesco Caruso
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Francesco Fallisi
Copywriter: Francesco Emiliani
Photographer: Giovanni Santarelli D’Angelo
This calendar tells twelve true stories about Harleys and their special owners.
They are special because they are the ladies of Milan Chapter Motoclub.
And, over all, they are not professional models. Month after month, we get in touch with words, personal thoughts and colours of these relationships.
All the proceeds will go to the Hospital Buzzi of Milan in order to finance renovation plans.
Headline and copy text (translation):
FEBRUARY -> If I have changed my hairstyle? People that don’t ruffle up their life are boring.
MARCH -> The prince-charmings are afraid of the frogs and the frogs are afraid of the prince-charmings. Thank God for the princesses.
DECEMBER -> I always tell myself before going out with her: the best thing to wear is what I feel.
“Volkswagen Crafter at only € 15.200. Unfortunately the word has already spread.”
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Corbis
Post production: Pixelway
The fact that Land Rover makes a range of outdoor clothing and camping gear is relatively unknown. They wanted to create awareness and generate interest in their new collection of equipment and apparel.
Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Photographer: Tejal Patni
Illustrator: Jomy Varghese
Advertising Agency: JWT, Frankfurt, Germany
Creative Director / Copywriter: Oliver Kessler
Art Director: Ralf Richter
Illustrator: Benjamin von Eckartsberg
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| THE ORIGINAL? Meetic dating service – 2005 Source : Student Work – Gobelins School Photographer : Marc Da Cunha Lopes (France) |
LESS ORIGINAL : Absolut Vodka “the perfect man” – 2008 Source : Luerzer’s International Archive 6-2008 Photographer : Vincent Dixon, Agency : TBWA Map (France) |
| Une idée récupérée “en kit” dans un doss de photographe et refaite quasi telle qu’elle? Le dossier de Marc Da Cunha Lopes ayant tourné dans toutes les grandes agences parisiennes difficile de plaider la coïncidence… et ne parlons même pas du fait qu’on dirait une annonce Playstation. |
Remember Dennis Liu, the guy who made this video?
Well, he just wrote to tell us he had been contacted by Microsoft to do a spot for Microsoft Office software for Mac. Here’s the amazing result. I totally love it!
“It wasn’t a huge budget or a ton of people working on it, but we all wanted to make something cool and artistic using Microsoft Office software 2008. We’ve been cranking away at this thing for months. So here it is! A short film made entirely with Microsoft Office for Mac.”
LONDON – Coca-Cola Great Britain (CCGB) is switching off its ‘Coca-Cola’ sign at London’s Piccadilly Circus for only the third time since World War II to support WWF’s Earth Hour.
LONDON – Barclays is to unveil its new brand positioning, beginning with a major TV ad campaign on 15 March.
LONDON – Mills & Boon and Virgin Trains are raising money for Comic Relief by kissing and making up after the publisher last month launched a viral campaign deriding Virgin’s ban on kissing at Warrington station.
Nancy Cruickshank, formerly high-profile head of Hearst Digital, the National Magazine Company division, has joined the Telegraph Media Group (TMG) as executive director of digital development.
LONDON – Seven Seas has signed a six-week sponsorship deal with The Daily Telegraph to promote its JointCare range in support of its TV campaign.
Après le Porsche Museum à Stuttgart, voici le musée BMW basé à Munich et conçu par l’Atelier Bruecknen. Après plusieurs mois de rénovation, il est de nouveau ouvert au public. Près de 125 pièces de collection dans un espace très épuré autour de sept grands thèmes.
Site du musée.
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