Levi’s unveils ad characters

LONDON – Levi’s is to roll out three brand mascots to mark the 10th anniversary of its Engineered Jeans.

Tate & Lyle’s Ferguson joins Greggs’ board

Iain Ferguson, CBE, chief executive of Tate & Lyle, has joined the board of bakery chain Greggs as a non-executive director.

Viral View – the best new viral ads on the web

LONDON – The first in a regular series where viral marketing agency GoViral filters out the rubbish and checks out the hottest ad clips on the internet.

Flat Chair Project

Une combinaison de techniques autour de cette chaise désigné pour être vendu à plat, afin d’être assemblé par le client final. Un travail de Sara Paculdo, actuellement Product Designer et basée en Californie. Une structure unique et un look moderne à découvrir dans la suite.



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Swiss Skydive: Free fall

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Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The lifted the floors of the elavators in multi-storey buildings with special panels that gave elavator users the feeling they were in free fall. Extensive TV and press coverage in regional and nationwide media.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger

Unicef Finland: Mom

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“Thank you for caring, we hope there are more people like you. Be a mom for a moment.”

Advertising Agency: Taivas, Helsinki, Finland
Art Directors: Jyri Niemi, Anna-Mia Alanko
Copywriter: Adele Enersen
Account Supervisors: Heini Häyrinen, Joanna Kokonmäki
Guerilla production company: ADDlife Finland

Fringe Fashion – Cutting Edge Fashion, Marketing, and Runways in 2009 (THTV)

(TrendHunter.com) Underground underwear dancing, human hamster wheels and Alice in Wonderland. Today we hunt: Fringe Fashion ‘09.

10. Why bother with a catwalk when you can get models to run around in a human hamster wheels. …

Evening Standard forms new alliance to target Londoners

LONDON – The Evening Standard is poised to set up a cross-media commercial partnership – akin to Time Warner’s ad council – across the Capital, running across print, outdoor and radio.

Focus DIY moves account after conflict with MEC

LONDON – Focus DIY has split its £10m media planning and buying business between Edwards Groom Saunders and The7Stars after a dispute over credit insurance with incumbent Mediaedge:cia Manchester.

CBS retains £140m contract for FirstGroup bus ad sales

LONDON – CBS Outdoor has retained the £140m contract to sell ads across the buses of FirstGroup for another five years.

Kellogg’s launches cereal without TV for first time

LONDON – Kellogg’s is to use a selection of BBC magazines to promote its new cereal, Nature’s Pleasure – the first time it has launched a new cereal brand without TV support.

Twenty job cuts announced at Titan

LONDON – Titan Outdoor is to make up to 20 of its 200-strong workforce redundant.

BBC Magazines pulls plug on trio of failing children’s titles

LONDON – BBC Magazines is to axe three of its children’s titles, including the 10-year-old flagship Tweenies, due to falling circulations.

BBC Worldwide appoints new digital publisher following restructure

LONDON – Alex White, launch director of BBC Worldwide, is to become the corporation’s new UK digital publisher following a restructure of its operations.

Global Radio Sales restructure will lead to 15 redundancies

LONDON – Global Radio is restructuring its 160-strong London-based com­mercial team to make it more client-centric, resulting in about 15 redundancies.

Sony Ericsson T707

Un très élégant design pour ce nouveau téléphone T707 de la marque Sony Ericsson. Il est équipé de la plate-forme A2, d’un capteur 3.2 mégapixels enregistreur de vidéos. Un écran TFT 2.2? décliné en 3 coloris (Black, Rose et Blue).



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Pas de prix, ni de date de sortie.

Playboy TV, the new big brother

After a good idea for showing girl tits, Playboy is back with camera that broadcast on TV the Playboy magazine shopper.

Client: Editora Abril
Product: Playboy
Title: You will fell inside the Big Brother Brazil
Advertising Agency (Name, City, Country): Neogama/BBH, São […]

Metro USA Parts Ways with Associated Press

metro_logo_1Effective April 1, don’t be surprised if you don’t see much of Associated Press on Metro USA Newspapers. Metro USA, which publishes daily titles in New York, Boston and Philadelphia, has terminated its contract with the Associated Press.

“We believe that the future of our titles lies in producing as much of our own material as possible. Encouraging existing staff to write more and employing new writers gives us a higher degree of flexibility and results in a product which is more relevant to the young, professional audience we, and our advertisers, seek,” says Tony Metcalf, Editor in Chief of Metro USA. “Another factor in our decision was cost, something that cannot be ignored in these difficult economic times. By relying more on our own reporting staff, we make a substantial saving while protecting the newspapers’ quality and improving relevance to our local markets.”

The newspapers will be using other sources of content for its local and national news. As an international newspaper and one of the world’s largest news organizations with more than 600 journalists on staff, Metro benefits from use of its 84 daily editions worldwide to provide up-to-minute global news coverage.

(Source) Press

Animal Feartography – Giacomo Brunelli’s Pictures of Mild Animals With Wild Expressions (GALLERY)

(TrendHunter.com) Giacomo Brunelli has published a book of common animals that are ordinarily seen in a different light. His dark, soft focus black-and-white work brings a sense of foreboding to dogs, cats, frogs, fish,…

Sony and Thinker Roll Out FeliCa-Based Digital Signage Applications

hd_felicaFeliCa-Based Digital Signage Applications can jack up their deployment channel partner to three with news that Mars Snackfood U.S. has joined the two companies (Sony and Thinker Inc.) in the development and implementation of a FeliCa-based digital signage and delivery portal solution for trade shows.

“Thinker’s iACCESS(R) interactive touchscreen digital media portals with intelligent navigation technology combined with Sony FeliCa’s contactless transactional capabilities can encapsulate disperse technologies and offer an integral real time user experience, while seamlessly delivering a record of that experience to the relevant distributor,” said Tim Lindner, director of strategic business development for Sony FeliCa America.

“By leveraging FeliCa technology in a trade show digital signage application, we are able to enrich the user experience with client centric multiple migration paths to data of interest presented in a visually dynamic way,” said Denise Mraz, president of Thinker Inc. “Our EventACCESS connects any registration and lead retrieval to FeliCa-enabled digital signage, messaging and reporting, and phase II will extend to the complete product offering and in several languages.”

“A typical trade show scenario included us explaining, showing, making a lot of notes, taking surveys, sorting leads and mailing tons of literature with follow up sales calls,” explained Vinnie Rinaldo, customer events director for Mars Snackfood U.S. “The MarsAllACCESS digital application will provide a comfortable level of immersion for trade show attendees to shop and consider information in a non-intrusive manner, and our personnel can now focus on relationship building.”

(Source) Press