May
22
Media Companies Join to Extend the Brands of YouTube Stars
Posted in: UncategorizedKeywords Press will release six to 10 titles annually, both in print and digital formats.
May
20
Bits Blog: With Twitch Acquisition Talks, Validation of Games as Spectator Sport
Posted in: UncategorizedGoogle’s YouTube is said to be in talks to buy the start-up Twitch for around $1 billion, in another sign that video games are becoming serious entertainment for spectators.
May
14
Advertising: Already Crowded, Upfront Week Keeps Snowballing
Posted in: Uncategorized“Everybody wants to get in on the action,” said Joe Mandese, editor in chief of MediaPost, who estimated there would be “almost 100 events” by the time the upfronts conclude.
May
08
Advertising: For Online Video Publishers, a New Tack on Luring Ad Dollars
Posted in: UncategorizedPublishers of online video at the Digital Content NewFronts indicated they were trying to make it easier for marketers and agencies to spend on video.
May
06
Advertising: PBS Seeks Web Sponsors, but Big Bird Still Won’t Sing Jingles
Posted in: UncategorizedPBS presented a slate of planned online video programming to advertisers at the Digital Content NewFronts, but says it will remain wary of excessive commercialization on the web.
May
05
Bits Blog: Six Seconds of Loopy Creativity, and Millions of Fans
Posted in: UncategorizedTwitter’s Vine app, with its ultrashort, chaotic videos of funny faces, dance steps and stunts, has been finding a bigger audience.
May
05
Advertising: Push to Put Brands in Video Content
Posted in: UncategorizedThe move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.
May
01
Advertising: Famous Faces Cross Over to Online Video
Posted in: UncategorizedThe online video industry is relying on TV, radio and movie stars to spice up its offerings.
Apr
30
Advertising: Wooing Advertisers by Using Laughs
Posted in: UncategorizedMarketers like lifestyle content because it often attracts more affluent consumers. Also, humorous content is frequently sought out by younger men.
Apr
29
Advertising: Courting Video Advertisers With Infinite (and Growing) Air Time
Posted in: UncategorizedThe 2014 NewFronts, presentations for buyers of online advertising, offer an expanded calendar of events reflecting the rapid growth of the field.
Apr
28
Yahoo to Offer TV-Style Comedy Series on the Web
Posted in: UncategorizedThe move plunges Yahoo directly into the world of original programming, joining the likes of Amazon, Netflix and others to challenge traditional TV producers for viewers’ attention.
Apr
23
Hot Spots: Ads Look to Stand Out Amid the Political Clutter
Posted in: UncategorizedThe 2014 election cycle has ushered in a rush of political advertising, with campaign ads airing as early as last spring and record-shattering spending for the first quarter of the election year.
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