Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin, Pat Mendelson
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008
Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin, Pat Mendelson
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008
Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Production Company: Pródigo Films
Director Caito Ortiz
D.O.P/Lighting/Cameraman Marcelo Trotta
Editor Alexandre Boechat
Music: Raw Produtora de Ãudio
Sound Design/Arrangement Hilton Raw
Post Production Prodigo films
Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ
Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ
Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ
After the ABC series about Geico’s Cavemen, well, bombed, I was sort of hoping it would be the end of the cavemen altogether. My wish has yet to be granted and now the cavemen have entered the disco world. The new commercials show off their sweet dance moves, think “The Hustle,” and “Jazz Hands.” The purpose of the ads are to direct you to not one but two new viral sites from Geico - CavemansCrib.com and DancingCaveman.com. Visit the latter and you can even download your very own dancing caveman to put on your desktop. Hours of entertainment… or maybe just seconds.Â
Advertising Agency: Saatchi & Saatchi, Simko, Switzerland
Art Director: Lisa Crudginton
Copywriter: Fred Bry
Agency Producer: Stuart Speechly
Director: David Denneen
Prod. Co.: Filmgraphics Productions
Maybe I spoke too soon. After the amazement that was the Jordan spots, I came across W+K’s newest Heineken spot, “Share the Good,” for the Heineken Light product. The ad directs you to a website where you learn all about the movement to Share the Good. The site is FAR more impressive (at least in my opinion) than the rather corny commercial. Just watch the opening animation of the hands/backgrounds changing. After learning about the movement, there is of course, info on the beer, sweepstakes, the commercials and more. But I must say, personally, I do enjoy the thought of encouraging people to share beers. Thoughts?
With the newest round of Jordan commercials hitting the airwaves in recent days, there is only one thing that comes to mind… “Thank you Wieden + Kennedy, for you have done it again.” Each of the ads pushes the viewer to “become legendary.” And I must say, 60 seconds of Michael Jordan telling me I’ve probably just been making excuses, well, it cuts me to the bone. Each ad is awe-inspiring and each ad serves as a nice reminder that the brilliant advertising, it’s still out there.Â
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