Febreze: Hug

Febreze: Hug

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Febreze: Bath

Febreze: Bath

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Febreze: Kitchen

Febreze: Kitchen

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Febreze: Bed

Febreze: Bed

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Ugly Betty: Fashion has a new face

Ugly Betty: Fashion has a new face

Greenpeace: Dove onslaughter

Greenpeace: Dove onslaughter

This ad is mocking the Dove onslaught campaign of course.

Acura TSX: Howl

Acura TSX: Howl

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin, Pat Mendelson
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008

Acura TSX: IV Tech

Acura TSX: IV Tech

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin, Pat Mendelson
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008

Warner Home Video, Horror Classics Collection: Chicken

Warner Home Video, Horror Classics Collection: Chicken

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Production Company: Pródigo Films
Director Caito Ortiz
D.O.P/Lighting/Cameraman Marcelo Trotta
Editor Alexandre Boechat
Music: Raw Produtora de Áudio
Sound Design/Arrangement Hilton Raw
Post Production Prodigo films

Condemned 2: Lollipop Gift Parade

Condemned 2: Lollipop Gift Parade

Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ

Condemned 2: Clown Flower Time

Condemned 2: Clown Flower Time

Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ

Condemned 2: Pony Heart Quest

Condemned 2: Pony Heart Quest

Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ

The Caveman’s Gettin’ Down

After the ABC series about Geico’s Cavemen, well, bombed, I was sort of hoping it would be the end of the cavemen altogether. My wish has yet to be granted and now the cavemen have entered the disco world. The new commercials show off their sweet dance moves, think “The Hustle,” and “Jazz Hands.” The purpose of the ads are to direct you to not one but two new viral sites from Geico - CavemansCrib.com and DancingCaveman.com. Visit the latter and you can even download your very own dancing caveman to put on your desktop. Hours of entertainment… or maybe just seconds. 

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Findus: The revolution

Findus: The revolution

Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriter: Mathieu Grichois
Director: Michael Toft / Hamster
Director of Photography: Rutger Storm
Aired: November 2007

Prime water heater: Shower

Prime water heater: Shower

Advertising Agency: Saatchi & Saatchi, Ho Chi-Minh city, Vietnam

Saatchi & Saatchi: New directors showcase

Saatchi & Saatchi: New directors showcase

Carlsberg Lite: Fitness Centre

Carlsberg Lite: Fitness Centre

Advertising Agency: Saatchi & Saatchi, Simko, Switzerland
Art Director: Lisa Crudginton
Copywriter: Fred Bry
Agency Producer: Stuart Speechly
Director: David Denneen
Prod. Co.: Filmgraphics Productions

Oh… Okay… I guess.

Maybe I spoke too soon. After the amazement that was the Jordan spots, I came across W+K’s newest Heineken spot, “Share the Good,” for the Heineken Light product. The ad directs you to a website where you learn all about the movement to Share the Good. The site is FAR more impressive (at least in my opinion) than the rather corny commercial. Just watch the opening animation of the hands/backgrounds changing. After learning about the movement, there is of course, info on the beer, sweepstakes, the commercials and more. But I must say, personally, I do enjoy the thought of encouraging people to share beers. Thoughts?

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W+K – You’ve Done It Again.

With the newest round of Jordan commercials hitting the airwaves in recent days, there is only one thing that comes to mind… “Thank you Wieden + Kennedy, for you have done it again.” Each of the ads pushes the viewer to “become legendary.” And I must say, 60 seconds of Michael Jordan telling me I’ve probably just been making excuses, well, it cuts me to the bone. Each ad is awe-inspiring and each ad serves as a nice reminder that the brilliant advertising, it’s still out there. 

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Coca-Cola Zero: Tongues, eyeball and finger

Coca-Cola Zero: Tongues, eyeball and finger