Portfolio Night 6: Creative director doll

Portfolio Night 6: Creative director doll

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Copywriters: Shane Ogilvie, Andrew Simon, Luke Langsdale, Tim Beresford
Art Directors: Catherine Wong
Interactive: Tribalddb, Toronto
Creative Director: Dre Labre
Designer: Freddy Samuel
Photographer: Frank Hoedl
Producer: Andrew Schulze
Exec. Producer: Dan Ford
Line Producer: Cat Nolte
Production Manager: Roman Hul
Production House, City: Sons And Daughters, Toronto
Director: Luke Langsdale
Sound: Alex Shapcott
Editor: Dave De Carlo
Asst. Editor: Kim Knight
Director Of Photography: Colin Akoon
Makeup: Proteus Makeup Fx
Account Supervisor: Melanie Yuen
Public Relations: Shari Balga, Robert Maclean
Via: adgoodness

Dude.

According to Bud Light’s (from DDB Chicago) newest commercials, one word says it all – Dude. While the spots themselves are hysterical and can pretty much guarantee a laugh out of anyone, it’s the new website that really brings it all together – dudemadness.com. Here you can not only test your “dudeness” by clicking on the poster your prefer, dude, but you can also send coded dude messages to your friends (which will be decoded via text message). And in case anyone out there was wondering, I happen to be 68% Righteous Dude, 17% Game-On Dude and 15% Redneck Dude (where did THAT come from?!?).

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Febreze: Hug

Febreze: Hug

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Febreze: Bath

Febreze: Bath

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Febreze: Kitchen

Febreze: Kitchen

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Febreze: Bed

Febreze: Bed

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Ugly Betty: Fashion has a new face

Ugly Betty: Fashion has a new face

Greenpeace: Dove onslaughter

Greenpeace: Dove onslaughter

This ad is mocking the Dove onslaught campaign of course.

Acura TSX: Howl

Acura TSX: Howl

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin, Pat Mendelson
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008

Acura TSX: IV Tech

Acura TSX: IV Tech

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin, Pat Mendelson
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008

Warner Home Video, Horror Classics Collection: Chicken

Warner Home Video, Horror Classics Collection: Chicken

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Production Company: Pródigo Films
Director Caito Ortiz
D.O.P/Lighting/Cameraman Marcelo Trotta
Editor Alexandre Boechat
Music: Raw Produtora de Áudio
Sound Design/Arrangement Hilton Raw
Post Production Prodigo films

Condemned 2: Lollipop Gift Parade

Condemned 2: Lollipop Gift Parade

Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ

Condemned 2: Clown Flower Time

Condemned 2: Clown Flower Time

Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ

Condemned 2: Pony Heart Quest

Condemned 2: Pony Heart Quest

Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ

The Caveman’s Gettin’ Down

After the ABC series about Geico’s Cavemen, well, bombed, I was sort of hoping it would be the end of the cavemen altogether. My wish has yet to be granted and now the cavemen have entered the disco world. The new commercials show off their sweet dance moves, think “The Hustle,” and “Jazz Hands.” The purpose of the ads are to direct you to not one but two new viral sites from Geico - CavemansCrib.com and DancingCaveman.com. Visit the latter and you can even download your very own dancing caveman to put on your desktop. Hours of entertainment… or maybe just seconds. 

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Findus: The revolution

Findus: The revolution

Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriter: Mathieu Grichois
Director: Michael Toft / Hamster
Director of Photography: Rutger Storm
Aired: November 2007

Prime water heater: Shower

Prime water heater: Shower

Advertising Agency: Saatchi & Saatchi, Ho Chi-Minh city, Vietnam

Saatchi & Saatchi: New directors showcase

Saatchi & Saatchi: New directors showcase

Carlsberg Lite: Fitness Centre

Carlsberg Lite: Fitness Centre

Advertising Agency: Saatchi & Saatchi, Simko, Switzerland
Art Director: Lisa Crudginton
Copywriter: Fred Bry
Agency Producer: Stuart Speechly
Director: David Denneen
Prod. Co.: Filmgraphics Productions

Oh… Okay… I guess.

Maybe I spoke too soon. After the amazement that was the Jordan spots, I came across W+K’s newest Heineken spot, “Share the Good,” for the Heineken Light product. The ad directs you to a website where you learn all about the movement to Share the Good. The site is FAR more impressive (at least in my opinion) than the rather corny commercial. Just watch the opening animation of the hands/backgrounds changing. After learning about the movement, there is of course, info on the beer, sweepstakes, the commercials and more. But I must say, personally, I do enjoy the thought of encouraging people to share beers. Thoughts?

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