Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial

In its most substantive competition challenge to date, Meta is set to face off against the FTC. It could be forced to spin off Instagram and WhatsApp.

The Winner of the AI Wars Will Be the Best Brand

Building the best product is no longer an AI firm’s key differentiator.

The AI Trailblazers Power 100 Are Building the Future

The leaders in artificial intelligence unlocking new business possibilities.

Meta Lands Multiyear Sponsorship Deal With UFC

Meta becomes UFC’s first official fan technology partner.

Stagwell Appoints John Kahan as First Chief AI Officer

Stagwell has appointed John Kahan, former Microsoft and IBM executive, as its first Chief AI Officer.

Stagwell Appoints John Kahan as First Chief AI Officer

Stagwell has appointed John Kahan, former Microsoft and IBM executive, as its first Chief AI Officer.

EXCLUSIVE: Horizon Wins Spectrum’s $450 Million Media Account

The result ends a months-long review that kicked off in the fall.

Samsung Ads Debuts Interactive Games for Advertisers

The new ad format has led to higher brand performance and lifted unaided brand recall by 53%.

WGN Names Jeff Lilly Director of Technology

Jeff Lilly has been named director of technology for Nexstar’s Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He is responsible for all technology for WGN-TV, supporting Nexstar Media Group’s national cable news network NewsNation studios in Chicago, and national multicast networks AntennaTV &…

Google Launches AI Mode for Search

Google is testing a new AI Mode for Search, it said Wednesday. The experimental program generates an entire page of AI-powered results in response to user queries. Unlike Google’s existing AI Overviews, which surface a single AI-generated answer at the top of a user’s search results, AI Mode is designed to handle more complex, multi-step…

Inside the AI-Powered Home: Samsung’s Vision for the Future

The smart home promise has always been convenience, automation, and personalization, but for years, consumers have struggled with fragmented ecosystems and clunky user experiences. On this episode of The Speed of Culture podcast, Mark Benson, head of SmartThings at Samsung Electronics, breaks down the next wave of AI-driven smart home innovation. From seamless device interoperability…

Tens of Thousands In Ad Revenue Lost in Google Ads’ Weekend Outage

Google is apologizing to advertisers after Google Ads stopped serving ads for some accounts over the weekend, beginning on March 1. Other advertisers were met with error messages, high latency, and other unexpected issues, leading to displaced ad spend and lower conversions. Some advertisers estimate the impact to be in the tens of thousands in…

Google, Amazon, Others Respond to Senators’ Inquiry About Funding CSAM Via Ads

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they’re taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the…

Sinclair Broadens Use of Artificial Intelligence to Make Local News More Accessible

Sinclair said it is “pioneering” the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts…

NFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location

The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…

NFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location

The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…

Paramount Ad Exec Urges Publishers to Stop Creating Their Own ID Solutions

John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk’s FWD25 event in New York on Feb. 27, Halley encouraged publishers to adopt more flexibility in integrating with media buyers’ preferred identity solutions. “The future of advertising is not going to be dependent…

CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence

CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. Through its partnership with Waymark, CBS owned stations will offer their local advertising partners Waymark’s technology that allows instant and, what it called, affordable video creative that, it said, overcomes traditional…

Under Pressure From Lawmakers, DoubleVerify Will Offer URL-Level Reporting

Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands’ ads appeared alongside child sexual abuse material (CSAM). “Starting today,” the company wrote in an email to clients and partners on Tuesday, “DV advertisers using Brand…

Duolingo’s Duo the Owl Returns From the Dead

You can’t keep a good owl down: Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company’s social channels Monday, with posts featuring a video of a person in a Duo mask and neon green suit busting…