Yesterday marked the beginning of US v. Google, where the Department of Justice will try to prove that Google’s adtech business is a monopoly, a trial that could have far-reaching implications for the digital advertising industry. The DOJ’s case rests on four claims. First, it alleges that Google monopolized the ad server business that publishers…
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief marketing officer of Samsung Home Entertainment. Larsen shares her journey from organizing soccer team outings as a 10-year-old to leading the marketing efforts at one of the world’s most iconic tech brands. She credits her…
Remember MySpace? If the memory proves to be a bit hazy, don’t fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age film, DiDi. DiDi marks Wang’s first feature-length directorial debut, first making waves at the 2024 Sundance Film Festival where it won…
Remember MySpace? If the memory proves to be a bit hazy, don’t fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age film, DiDi. DiDi marks Wang’s first feature-length directorial debut, first making waves at the 2024 Sundance Film Festival where it won…
More than a mere collection of words, language provides a unique perspective of the world. Each time one disappears, so does its way of seeing things. When considering that experts fear 90% of languages around the globe could vanish over the next century, that’s a lot of viewpoints to lose. In the Effie Award-winning campaign…
In today’s workforce, there is a divisiveness around whether AI will benefit or harm jobs. Will it improve productivity? Or will it replace human beings? What if it did both? And for the greater good? Enter Sheila Lirio Marcelo. In 2006, Marcelo founded Care.com, an online platform that helps families find care for children, senior…
Letter writing is a lost art. Think about it. When was the last time you handwrote or typed a personal letter and dropped it in the mail? When was the last time you received a real letter in the mail? Maybe Google’s AI assistant (Gemini) can help to bring letter writing back into fashion. Seems […]
The post “Dear Sydney” Ad from Google Gemini Ruffled A Few Feathers appeared first on Adpulp.
Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of titles including People, Serious Eats and Southern Living, saw a 12% increase in year-over-year digital advertising revenue,…
As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running “Shot on iPhone” campaign. “2036 Hopefuls,” by agency TBWAMedia Arts Lab, spotlights aspiring athletes from around the world who are all under age 10. The…
After releasing a Japanese manga adaptation earlier this year, Apple continues to take its long-running and celebrated “Shot on iPhone” campaign on a world tour with a surreal adventure set in Mexico. “Suerte!” (“luck” in English), by agency TBWAMedia Arts Lab Latam, follows Musica Mexicana singer/songwriter Ivan Cornejo as he travels from California to Mexico…
In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, clumsy characters, chance encounters on busy city streets and rain-soaked embraces. The message is that meet cutes happen on Tinder all the time, although maybe not exactly the way they do in…
Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand’s new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris…
Microsoft’s chief brand officer Kathleen Hall is stepping down after 16 years with the business, continuing an era of flux for the tech giant’s marketing team as it lays the foundations for a “new era of AI.” In a LinkedIn post, Hall – who also served as corporate vice president of brand, advertising and research…
For the third year in a row, Apple is the world’s most valuable brand, according to Kantar’s annual BrandZ report. Unlike past years, however, the tech giant’s worth now exceeds $1 trillion. “With its $1 trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that…
College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best in Apple’s cheeky back-to-school campaign. Emmy-winning commercial director Tony Kuntz and Oscar-winning Oppenheimer cinematographer Hoyte Van Hoytema produced three 30-second spots for the campaign by agency TBWAMedia Arts Lab. The ads begin with a creepy…
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company’s former marketing leader, Jon Beebe, who stepped down last year to found the consultancy, QuirkWerk. For more than 25 years before joining Epsilon, Smith worked in marketing or data-adjacent roles at companies including Oracle, Nielsen, LiveRamp…
It was supposed to be a clever product demonstration for Apple’s latest sleek, artificial-intelligence-powered iPad. But the brand, typically praised for its advertising, sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple’s “Crush” has become one of the most controversial…
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device’s size. Created in-house, “Crush!” takes a playful approach to product demonstration. Using an industrial-sized crusher, Apple flattened a slew of products meant to represent things the iPad Pro can…
Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […]
The post When Content Degrades and Distracts, Advertising Suffers Too appeared first on Adpulp.
Two Harvard professors looked into the future of AI’s impact on the world wide web and what they saw wasn’t pretty. Judith Donath, a fellow at Harvard’s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here’s a short […]
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