“Narrative” is one of those words in the water right now. Politicians talk about “resetting the narrative” after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift…
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony Soprano for over 78 hours, is our capacity to pay attention actually dwindling? Or have we…
Bubble Skincare has earned a coveted spot in the skincare routines of Gen Z and Gen Alpha with its colorful packaging and social-first marketing approach. Now, it wants to drive more loyalty among younger audiences through real-world activations, starting with college campuses. This weekend (Sept. 14), will see Bubble launch its “Face the Gameday” college…
Legendary actor James Earl Jones has died at age 93. Best known for voicing the roles of Darth Vader in Star Wars and Mufasa in The Lion King, Jones was considered one of the world’s best actors. He is one of the few to have garnered EGOT status, winning Emmy, Grammy, Oscar, and Tony awards…
Glamorous. Evil. Fun. These are some ways advertising has been depicted in film and television. But what do the real people who work in advertising think about their media portrayal? In this episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by advertising veterans Shannon Miller and David Griner, two of…
Since presentation is everything, Liquid Death has displayed its canned beverages in a converted coffin for years now, mostly at trade shows and other events. It always seemed shockingly fitting, especially because the creepy cooler was a DIY project built on a shoestring budget, in line with the brand’s in-your-face attitude. That container, though a…
During a brainstorming session at her boutique marketing firm, the title character of the frothy Netflix hit Emily in Paris suggests that a wine client create a booze-free cocktail. In explaining the buzz around nonalcoholic tipples, Emily says: “There’s been a lot of growth in that sector, thanks to the sober curious movement. It’s mostly…
Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering “tips and tricks,” questionable algorithm hacks, thoughts on trends, and other advice…
With NFL season right around the corner, Buffalo Wild Wings has teamed up with retired seven-time Pro Bowl Philadelphia Eagles center Jason Kelce. Having confirmed his retirement in March, the athlete couldn’t stay away for too long, taking a starring role in the brand’s “Built for Football” campaign to ensure the chain stays top of…
What if Beetlejuice owned a car dealership? One spooky night, a family finds out when they pull up to a used-car dealership thinking it’s a CarMax. Instead, they’re greeted by a creepy cast of characters who work at “BeetleMax.” Their search for a car takes an eerie turn. Within a few moments of the family…
The new campaign for Calvin Klein is a little Risky Business and a lot of empowered exhibitionism, wrapped in ’90s nostalgia. The work features actor Greta Lee in a brand debut that may be this fall’s answer to Jeremy Allen White’s headline-grabbing spring video for the legendary fashion label. Lee, a first-time Emmy nominee for…
Gap has a rich history in denim. In 1969, it opened its first store in San Francisco, shipping blue Levi’s, before it launched its own range. Fast-forward to May 2024, when actress Da’Vine Joy Randolph arrived at the Met Gala in a custom Gap denim dress. Now Gap is celebrating its deftness for denim with…
Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn’t blow any smoke. Hot on the heels of his gig as an NBC special correspondent at the 2024 Summer Olympic Games in Paris, Snoop stars…
Remember MySpace? If the memory proves to be a bit hazy, don’t fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age film, DiDi. DiDi marks Wang’s first feature-length directorial debut, first making waves at the 2024 Sundance Film Festival where it won…
Remember MySpace? If the memory proves to be a bit hazy, don’t fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age film, DiDi. DiDi marks Wang’s first feature-length directorial debut, first making waves at the 2024 Sundance Film Festival where it won…
After days of battling it out with Jimmy Fallon to earn the next hot Beats collaboration, Kim Kardashian announced on The Tonight Show on Wednesday that she came out on top, revealing the Beats x Kim headphones. Of course, it was never really a competition. Since Monday, the Apple brand has pitted Kardashian against Fallon…
Randy Johnson is a very reluctant, and somewhat mean, coach of a youth baseball team in the latest work for Sizzler by Mischief @ No Fixed Address. The MLB Hall of Famer is brought out of retirement for the new campaign, “Hungry for the Win,” which cements a new tagline for the California-based chain of…
In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: “It’s just a period.” His words trigger a collective sigh from the chorus. As any woman or person who menstruates knows, it’s never just a period, which is the overarching message of Bodyform’s campaign. Bodyform (known as Libresse…
Trash day isn’t typically an occasion that conjures up nostalgic memories or inspires one to bust a move, but Glad’s latest campaign paying homage to the girl groups of the 90s and Y2K era while celebrating the launch of its newest trash bag scent hopes to invoke those feelings and more with a little help…
Uber is hoping for a big win at the Summer Olympics in Paris as it launches a global brand campaign during the Opening Ceremony that will introduce a new tagline and sonic identity linking its delivery and rideshare apps. Created in-house, the 90-second film opens with Lou Reed’s “Perfect Day” and scenes of people bummed…
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