May
19
WhatsApp’s Bold Privacy Claim Says Your Everyday, ‘Chaotic’ Messages are Off Limits
Posted in: UncategorizedWhatsApp wants to assuage users’ concerns about privacy in its largest marketing campaign to date.
May
16
Eli Lilly’s Big Task: Become a Loved and Trusted Pharma Brand
Posted in: UncategorizedA new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.
May
12
‘Media Slides at the Back’ Has Never Served Your Brand
Posted in: UncategorizedOne big reason this happens is the knee-jerk dismissal of media planning as boring.
May
08
Mom, We Appreciate You…Eventually, Says Teleflora Campaign
Posted in: UncategorizedTeleflora and in-house Wonderful Agency lean on research and a heart-tugging soundtrack for Mother’s Day ad.
May
05
From Molly Baz to ‘The OG Influencers’: Bobbie Spotlights Everyday Moms
Posted in: UncategorizedFormula brand Bobbie returns to Times Square, site of its groundbreaking Molly Baz billboards, with non-internet-famous moms as ad stars.
May
02
DoorDash Intros ‘DoorDad’ to Give Moms a Break for Mother’s Day
Posted in: UncategorizedDoorDash, working with its in-house creative studio Superette and Gut Los Angeles, intros ‘DoorDad’ for Mother’s Day.
Apr
29
Beats by Dre Expands Its Pill People Family With Angel Reese and Daniel Ricciardo
Posted in: UncategorizedBeats by Dre unveils two new colors in its Pill portable speaker line, along with animated ads starring WNBA’s Angel Reese and former F1’s Daniel Ricciardo.
Apr
24
Xfinity Welcomes Fortune-Seekers to the Mythical World of Boomtown
Posted in: UncategorizedXfinity’s ads debut a new marketing platform, “The WiFi is Booming,” which makes WiFi the ultimate star of the show.
Apr
23
American Culture Still Matters for Global Brands
Posted in: UncategorizedAmerica is under a sharper lens than perhaps ever before. So why are global brands still so invested in showing up here?
Apr
15
No One Cares: What We Can All Learn From Liquid Death’s UK Demise
Posted in: UncategorizedLiquid Death didn’t fail because of its brand. Actually, it didn’t fail at all.
Apr
15
As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat
Posted in: UncategorizedAfter hailing the ‘Beyoncé effect,’ the denim brand continues its collab with a 1988 remake.
Apr
15
When Did Chaos Get Safe?
Posted in: UncategorizedThe weird is now polished, the absurd is now A/B tested, the irreverent is now legal-friendly.
Apr
10
BritBox Battles the Streaming Giants, Betting on Human Craft Over Algorithms
Posted in: UncategorizedBritBox has launched an ad campaign by Uncommon as it expands its presence in the U.S. market.
Apr
08
Brian Cox Is Actually Chill in Malibu Rum’s Rallying Cry to ‘Clock Off’
Posted in: UncategorizedMalibu and agency Wieden+Kennedy London kick off the summer drinking season with a breezy Brian Cox ad.
Apr
08
Brian Cox Is Actually Chill in Malibu Rum’s Rallying Cry to ‘Clock Off’
Posted in: UncategorizedMalibu and agency Wieden+Kennedy London kick off the summer drinking season with a breezy Brian Cox ad.
Mar
19
Kylie Kelce Bellies Up to the Bar in Liquid Death’s Provocative Ad
Posted in: UncategorizedTo be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign called “Kegs for Pregs.” Kylie Kelce, whose popular new podcast rivals Joe Rogan’s show, is expecting her fourth daughter with husband-retired…
Mar
18
Pedro Pascal Dances Through the Pain in Apple’s Cinematic Ad From Spike Jonze
Posted in: UncategorizedIf Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hopeless. But the beloved internet daddy doesn’t stay blue for long, according to a new Apple ad that starts with him grieving over a romantic breakup but snapping out of his melancholy mood with the help of his AirPods. The…
Mar
12
Peroni Welcomes F1’s Lewis Hamilton to Ferrari With a Grand Italian Gesture
Posted in: UncategorizedAll eyes are on Lewis Hamilton, Formula 1’s biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It’s a significant cultural moment for Formula 1, Ferrari, and the latter’s brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era…
Mar
08
Watch the Ads That The Brutalist Director Brady Corbet Made to Get Paid
Posted in: UncategorizedThe Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed “The Contextualist,” the latest installment of Bloomberg Media’s “Context Changes Everything” campaign created by agency Wieden+Kennedy New York. Corbet recently revealed on the “WTF…
Mar
03
McDonald’s Reveals Celebrity Breakfast Orders After Hollywood’s Biggest Night
Posted in: UncategorizedAfter the Academy Awards, even celebrities might be contemplating a hearty, comforting breakfast to recover from Hollywood’s biggest night. To cap off the celebrations, McDonald’s has dropped a commercial spotlighting the go-to breakfast orders of Hollywood stars, including some Oscar-winning and nominated actors. Kieran Culkin, who won the Academy Award for best supporting actor for…
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