Just a few months ago, Google’s new Search Generative Experience (SGE) experiment officially entered more than 120 new countries and, according to a new report, is set to power 84% of query results–marking yet another pivotal moment in the evolution of search. While chatbots and generative AI have been the media-facing darlings for quite some…
The generative AI race is well underway, and we’re already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising–search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, while being underwhelmed by experiences and results from…
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?” OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping…
Google’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…
Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This “search blindness” phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that…
Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their sector’s search results. London gym chain Gymbox has turned to the search platform for its latest campaign, targeting other fitness gyms such as Virgin Active and PureGym by hijacking their search positioning with copy tailored…
As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don’t click on links that take them outside of the Google ecosystem, is one recent phenomenon…
Can’t we all just get along? The perennial conflict between paid ads and earned media is perhaps more stark than ever–but pay-per-click and SEO don’t have to always be at each other’s throats for a bigger cut of the marketing budget. In fact, they work extremely well together: The strategies and strengths of PPC and…
Affiliate marketing allows you to control monetization and focus on the niches you’re most passionate about. It also gives you the chance to promote products you truly believe in and generate more revenue. As a blog owner or affiliate marketer, to take your strategy to the next level, you need a good balance between SEO…
Across all of the different search landscapes, retailers will likely see some of the biggest changes in years to come. Google is trying everything it possibly can to make up ground in the commerce space. This has resulted in more aggressive testing in what types of results it shows users–in other words, it’s attempting to…
It’s never been easier, or more challenging, to find and engage with new customers. But for sustainable revenue growth through steady customer acquisition, generating leads isn’t enough. You need to make these leads convert. And that’s where the money lies. Before discussing the top ways to generate leads, you first need to understand that different…
Exceptional customer service is essential to nurture, retain and earn the loyalty of customers. And the big win for you? Devoted customers mean more revenue for your company! One way to earn that customer loyalty is by offering awesome customer service. Customers want real-time interaction with the companies they deal with. People have come to…
August 2021 is the month Google changed forever–that is, if you own a website. The Google page experience update rolled out for mobile devices, shocking business owners who were not prepared. Google announced that the update was coming, but few were prepared. An analysis of 5 million desktop and mobile pages before the update found…
By now we’ve heard all the jokes about how 2021 was a terrible, horrible, no good, very bad year. But while you’re likely eager to leave 2021 in the past, you’re also eyeing 2022 with some healthy skepticism. After all, it was around this time last year when we all thought, “2021 can’t be any…
When it comes to keeping up with changes in advertising and marketing tech, search tends to be regarded as a bit old-fashioned. Aside from the occasional Google algorithm update, search marketing remains focused on keywords year in and year out. For the past year, Yext has been driving the point home: yes, keyword-based search is…
Does it feel like every time you get into a good groove with your Google Ads, the search giant switches things up and you have to rethink your campaigns? Even as a professional who works in this space, I often feel like I’m playing Whack-a-Mole with Google Ads updates, and it’s not surprising that so…
When you’re browsing a bookstore or flipping through a magazine, chances are one of the first things that grabs your attention is the title. The same is true when people are searching online for relevant websites. One of the best ways to get new customers or clients is for your website to show up high…
When spam hits your inbox, it might involve a Nigerian prince promising you millions of dollars or an email from PayPal that seems just a bit off. But what does it mean when Google designates a website as spam? The definition of web spam is a bit nebulous. With email, we know there’s something nefarious…
If you’re a small business owner who handles your own search engine optimization, you’ve probably seen the acronym AMP before, which stands for accelerated mobile page. You might have a vague idea of what it means, but not about how it impacts your website or SEO efforts. Like Google+, AMP was lauded as The Next…
Online publishers probably get at least one of these emails a day: “Hi! I love your blog. I’m a freelance writer and I just want to get my work out there into the world. Can I share an article on your website? I’ll even pay you for the trouble!” First, no writer in the history…
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