Since its U.K. relaunch in mid-2021, Wendy’s has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with…
Across many industries, including marketing and advertising, the gender pay gap remains a looming issue–especially for Latina women. In response, Justice for Migrant Women, a nonprofit dedicated to advancing migrant women’s rights through advocacy, marks every Dec. 8 as Latina Equal Pay Day. As a way to advocate and spread awareness, Justice for Migrant Women…
When we look back on 2022, we’ll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just to name a few. But…
Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google. She is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black & Unlimited Digital Development Program….
Following Elon Musk’s $44 billion takeover of Twitter and the subsequent layoffs and policy changes that have followed, impersonator brand accounts have been on the rise. But it’s not a unique issue to the bluebird app. Twitter’s emerging challengers also host fake accounts posing as global brands. As users consider life without Musk’s version of…
After a three-year hiatus, Social Media Week made its return to the European stage earlier this month. From Nov. 7-9, marketers and creators flocked to London to be a part of Social Media Week Europe. Over the course of three days, attendees gained valuable insights and learned how social media would be affected by various…
This week’s edition of Marketing Morsels is stuffed with delightful samplings from Velveeta, Josh Cellars, DoorDash and many more. Enjoy the assortment! Morsel #1: Velveeta upgrades the booty call Booty call? How about a Foodie Call? Based on survey results saying that more than half of fans would give up sex for cheese, and 70%…
For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you’re one of the millions of people who have seen it’s hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet’s…
Qatar hosting the 2022 FIFA World Cup has been a logistical headache since inception. Until it was moved to the winter, one of these headaches was the ability of elite athletes to play their best in extreme heat. Weather machines and other creative solutions were touted before it was decided that it made more sense…
With KFC’s recent social media firestorm surrounding an automated promotional message, it’s important for brands and agencies to reflect on how to prevent communication missteps. All across the advertising world, teams are under pressure to always be creating content, whether it’s to satisfy ever-changing and often capricious algorithms on platforms or to juice more engagement…
If you’ve ever worked in social media or digital marketing for a brand, chances are you’ve had your fair share of moments when panic sunk in as you’ve realized something that should not be live on your channels was published. As someone who has worked in the space for 14 years, I can tell you…
On this episode of Everything Is Better With Creators, we discuss the mantra “Evolve or Die.” How do brands stay up to date amid the ever-changing social media landscape? And how are they using creators to succeed? Host Jamie Gutfreund interviews Adweek’s chief content officer, Ann Marinovich, to help understand creators’ impact on the marketing…
Since the launch of its much-lauded campaign “Real Beauty” in 2004, personal care brand Dove has become synonymous with raising women’s self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally distorted images. “When you speak to a client or you are in a company, make…
Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating “niche communities” grows. Speaking at Social Media Week Europe, King’s director of social marketing and creators Roberto Kusabbi outlined the strategy while discussing the success of the 10-year-old…
Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform’s Accessibility Experience Team would suffer losses. Many were hopeful that someone, literally anyone, with power at Twitter would make a strong enough argument to the new chief twit about the importance of access and save the…
LISBON–Code and Theory founder Dan Gardner and Social Media Week founder and chair Toby Daniels, a former Adweek employee, are launching a media company with 28 other founders next year called ON_Discourse. Together, the founders make up a decentralized autonomous organization, called a DAO. DAOs have no central authority and, as a result, ON_Discourse members…
It’s only been a few days since Elon Musk declared that “the bird is freed” upon closing on his acquisition of Twitter–and already he has started to change the company from the inside out. From pending layoffs of a quarter of the staff to the leak that the company is planning to charge $19.99 for…
The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…
With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV…
The Caribbean, often mentioned in global communications as an “attachment” to Latin America, is a massive archipelago that stretches just about 106,300 square miles between North and South America. The region boasts cultural vibrancy, spanning many different influences from around the world. As the region continues to play a role in global business, the purchasing…
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