British fashion brand Superdry has channeled the power of influencers and celebrities and is enjoying a massive wave of engagement through its partnership with Brazilian soccer star Neymar Jr. Announced in December, Neymar Jr agreed to a three-year partnership with Superdry to lead its organic cotton campaign globally. The brand revealed in its annual results…
The selfie is the new autograph. That’s how Cameo, the platform that connects fans to pop culture icons via personalized video messages, live calls and direct messages, started nearly five years ago. Back then it was mostly athletes connecting with superfans. But it really took off when its CEO Steven Galanis and co-founder Devon Townsend…
After over a year of the pandemic, customers and brands have changed how they use social media. During Adweek’s Social Media Week on Thursday, Vice Media Group’s global CMO Nadja Bellan-White said that 2021 is a year of reimagining what’s possible. “There’s never been a better time to evolve our businesses, and there’s never been…
At one point in her Social Media Week session on in-house social intelligence, GSK’s insights and analytics lead Tina Tonielli displayed a slide with the company’s most-famous household brands–Advil, Flonase, Benefiber, Centrum and Nicorette–and asked viewers to pinpoint the ones that had the most impact on their daily lives. For a portfolio of brands that…
Starting out as the third BARK employee, Stacie Grissom uses internet culture to fuel and rethink their content strategy at the monthly dog-product subscription company. Now Head of Content at Bark, Stacie shares how an accidentally unfortunate-shaped Thanksgiving dog toy, fortunately, resulted in 110,000 unique website visits and how it has influenced an all-team inhouse…
When it comes to customer experience management on social media, Paul Herman, vp of customer engagement and market intelligence at Sprinklr, says brands have a lot of data and more ways than ever to connect with consumers, but they’re not using it efficiently. “We’ve created a bit of chaos,” Herman told the virtual audience at…
“Our approach is always: We don’t know anything,” said CEO Mike Cessario about bottled water company Liquid Death’s TikTok strategy. “We don’t know what’s going to work. The thing we think is going to work doesn’t.” Cessario made those comments during a session at Adweek’s Social Media Week 2021 Wednesday, alongside TikTok global head of…
Having 616 brand pages sounds like overkill. But this was a reality for Reebok in a 2012 Facebook audit. They managed to trim quite a few, with the help of fan page owners and moderators, but they were still left with over 200 internally-created pages. Most social media teams won’t have to deal with this…
This time last year, hardly anyone knew about Clubhouse–the invite-only social audio app that subsequently stirred up an internet buzz during the Covid-19 pandemic, drawing celebrities, business gurus and everything in between. Homebound iPhone users starved for human interaction found solace, excitement or inspiration in the platform’s live drop-in format, and marketers quickly created a…
When you’re out and about, do you see people primping for the camera? You don’t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is […]
The post Selfie Culture Sucks So Hard, And Dove Is Having None Of It appeared first on Adpulp.
When viewership patterns shifted during the pandemic, the MTV Entertainment Group pivoted, leaning further into the insights they gained from social listening platforms to better understand where their viewers were congregating, forming fandoms and discussing new material. Top line As part of this shift, MTV redoubled its efforts on TikTok and YouTube, two platforms where…
When it comes to setting goals, Alia Kemet, vice president of creative and digital marketing at McCormick & Company, prefers the large, uncomfortable and seemingly unattainable ones. “I do not believe in wimpy goal setting,” Kemet said during her appearance at Adweek’s Social Media Week. This philosophy has come in handy during the pandemic, a…
Haters are having a hard time pumping the socials full of hate, right now. No, their venomous fangs have not gone dry. Social media platforms are starting to enforce their own codes of conduct. Accountability—it’s not just for breakfast anymore. F to the B Finally Tells Holocaust Deniers to Shove Off Monika Bickert, VP of […]
The post No “Country” for Holocaust Deniers or Other Factless Conspirators appeared first on Adpulp.
Pinterest wants more makers to make more pins on its visually-rich social media platform. More pins lead to more views and more interest from advertisers. It’s a business. Andréa Mallard, the firm’s CMO wrote a letter about what’s moving her and the brand forward today. These days, by lunchtime, I feel like I’ve felt all […]
The post Make A New Arrangement on Pinterest and Make It Stick appeared first on Adpulp.
A federal judge in Washington, D.C., today halted the Trump administration’s ban on new downloads of TikTok, hours before a midnight deadline would have compelled Apple and Google to drop the popular social media app from their marketplaces. Carl Nichols, a judge for the U.S. District Court for D.C., granted an injunction, allowing new app…
Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the […]
The post Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back appeared first on Adpulp.
“Karen” wants her privacy. Come to think of it, so does “Ken.” I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. “Read heart emoji. Blue heart emoji. Puke emoji!” The spot offers the technorati a funny takedown of the quantified life and a well-earned poke […]
The post Karen Wants Her Privacy; Apple Provides appeared first on Adpulp.
Who do you want to program your screens? Who do you want to take you for a digital ride? It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the […]
The post Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P. appeared first on Adpulp.
Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford’s Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event […]
The post Jeep Beep Beeps. The New Bronco Bucks. appeared first on Adpulp.
In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola’s new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, […]
The post Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms appeared first on Adpulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
