Une très belle campagne print destinée aux prochains Jeux-Olympiques d’Hiver de Vancouver 2010 qui auront lieu à partir du 12 février. Un travail d’illustration réussi par le studio Vanoc Canada. Plus de visuels sont à découvrir dans la suite.
A simple and minimalistic print to wish you a merry christmas. Advertiser: Mc Donald’s
A fucking print campaign for Porn Blocker that blocks porn for Christmas Gives Internet back its innocence Advertiser: Porn Blocker
Bethenny Frankel is the latest nude model for Peta. See all the naked advertising campaign from Peta here. Fur? I’d rather go naked Advertiser: Peta
Déja présenté en mai 2009, voici plusieurs travaux du studio Cinco, basé à Buenos Aires. Des nouvelles références en direction artistique, en photographie et en print avec une collaboration récente pour l’agence La Surprise. Plusieurs exemples sont à découvrir dans la suite.
Plus de travaux sur portfolio de Cinco Studio
A nice design for a wallet with Lego! Advertiser: Lego
All leaders that were in Copenhagen in 2009 for the summit about climate change, could be sorry in 2020 and say: "I’m sorry we could have stopped catastrophic climate change… we didn’t." Advertiser: Greenpeace Internationa Agency: In-House Greenpeace International
This outdoor campaign is pretty scary, isn’t it? "For a safer country" Advertiser: Switzerland UDC
This billboard ad in the metro asks you to come a little closer… Come a little closer Advertiser: Funeral Service
Dans la lignée du travail Camouflage par Liu Bolin, voici les posters et la série de photographies intitulé “Transparency” par l’artiste Khristian Mendoza. Une conception transparente et très efficace sur ces affiches promotionnelles. Plus d’images dans la suite.
Portfolio de Khristian Mendoza.
Nice nude picture of a former tennis player! Win tickest to see the tennis stars of yesteryear. Advertiser: InterCasino Agency: Isobel
Do you recognize the French president Nicolas Sarkozy in this advert for Bonux? It is said that his mother has been paid 30£ for this ad. Good deal as it’s still buzzing 40 years later! It was before the couple Carla Bruni Sarkozy and Nicolas Sarkozy were staring for a Ryan Air Print ad, And […]
The recession has either changed the way advertisers do business or has forced us to reevaluate the ways in which we do business. The focus has shifted to the effectiveness and efficiency of an ad campaign rather than stressing the campaign or ad variables such as reach and effective frequency.
If you work in a media department, then measuring effectiveness and efficiency is something you’ve likely done for years with little to no fanfare from the client side. Well, the climate’s changed, and clients are concerned more than ever — with good reason — that their ads and campaigns meet efficient, effective, and measurable goals. Their priority is to connect with the target audience in a manner that’s more in-tune with a reduced budget. Clients are are requiring or searching for agencies capable of providing campaigns that work harder and smarter.
In addition, advertisers (namely P&G and Coca Cola), have instituted Value Based Compensation (VBC) arrangements made up of a pay-for-performance (P4P) layout that can be attained in addition to a base fee.
The Nielsen Company has just announced that a new software product, Rapid Campaign Evaluation (RCE), a fast and inexpensive means to review ad performance in just over a week. Due to the costs incurred when an ad or campaign is launched, RCE will give agencies information quickly so as to allow them to respond in an appropriate manner.
Richard Reeves, associate director of Consumer Research Services at the Nielsen Company, notes an agency not only will have the ability to evaluate their own endeavors but the ability to evaluate their competitor’s as well.
“Whenever a new commercial is executed,” Reeves says, “there is always that element of anticipation about how it will perform in the ‘real world.’ If it’s a competitor’s ad — you are usually left worrying about the damage it will do to your brand.”
RCE was designed and tested in Australia to measure the strength (or weakness) of TV spots. How many people saw or heard the ads or whether the audience was able to determine the advertiser and the take-away message will provide advertisers with almost “real-time” data they can then use to readjust their tactics such as:
In just over a week, agencies will be able to view data in order to evaluate effectiveness or lack thereof, ensuring clients get the biggest bang for their buck.
While advertising “gurus” have bandied back and forth as to the fairness or plausibility of the VBC model, companies, such as Coca Cola, have already put it into action. In truth, it’s the most equitable payment arrangement; agencies require media vendors to prove their performance. Why shouldn’t clients require the same from their agencies?
Nielsen’s new software is just another step in the ongoing evolution of the industry.
Jeff Louis has over ten years of brand-building, media strategy, and new business experience. His passion is writing, while his strong suit seems to be sarcasm. You can follow Jeff on Twitter or become a fan on Examiner.com.
Dans la continuité du très réussi spot Duracell Ultra : Bunny Fusion par le studio Pleix et l’agence Ogilvy, voici la déclinaison de la campagne mettant en scène le lapin en peluche rose. L’affichage print est à découvrir avec différents visuels dans la suite.
This week, Fox Sports and Burger King drew ire for an offensive animated segment poking fun at Jessica Simpson’s weight. The segment, aside from being in bad taste, was beyond insulting to women of all ages. Both Fox and Burger King have issued apologies to Simpson, but it may be too little too late, pointing out, yet again, that making fun of a woman’s weight is still acceptable, especially when done in a chest-thumping manner.
It doesn’t stop there. Ralph Lauren was also under fire this week for a print ad that was photoshopped to ridiculous proportions — the model’s head appears to be about twice the size of her pelvis. When called to the carpet, this is what Lauren had to say:
“For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately.”
Apparently, quality, integrity, and brand standards are quite slim. The model, size 4, 120-pound, 5-foot-10 Filippa Hamilton, claims she was fired in April for being “too fat.”
Meanwhile, German magazine Brigitteannounced they would only use “realistic” women in their magazine from now on instead of professional models, prompting Chanel uberdesigner Karl Lagerfeld to pronounce that no one wanted to see “curvy” women and that only “fat mothers” object to thin models, despite the overwhelming approval of American fashionistas to plus-size model Lizzie Miller’s nude photo in Glamour last August, as well as the success of Dove’s “Campaign for Real Beauty.” To me, as well as many other women, healthy always trumps skeletal.
It bothers me that it’s 2009, and we’re still talking about body-image distortion in advertising. True, I could point out how these ads contribute to eating disorders and low self esteem, but what bothers me more than anything is that this standard is still only applied to women. These archaic standards still say that fat (ie: larger than a size 4, which is a standard sample size) equals lazy, sloppy, and unworthy of respect and basic human dignity, despite studies showing that an average American woman wears a size 14. There has to be a balance somewhere between art and commerce; a size 16 woman’s money is as legal tender as a size 2’s, is it not?
Sara Barton is a copywriter, social media strategist, and avid blogger in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.
I love this tagline. Long lasting glue. Advertising Agency: Imelda Ogilvy, Ljubljana, Slovenia Creative Director: Jure Požun Art Director: Sašo Dornik Copywriter: Andrej Baša Photographer: Ciril Jazbec
Just how many advertising messages are we exposed to on a daily basis? In Data Smog, author David Skenk writes that the average American’s exposure to advertising has grown from “560 daily advertising messages in 1971. By 1997, that number had increased to over 3,000 per day.”
While the figures are controversial due to the definition of the word “advertising,” even 200 hundred messages a day is more than we’ll remember. Be thankful for that, because most of them are crap that shouldn’t have made it past the concept stage.
While the number of victims stricken by “Crapvertising” is unknown, there is a place where those who have fallen prey can expose the offender(s): The Tracy Awards. Based on the premise that advertisers produce a lot of ”bad ads,” the First Annual Tracy Awards are accepting submissions for the Worst in Advertising 2009. Its call to action:
“There’s a lot of bad advertising out there. Let’s make fun of it.”
Noted as the first competition of its kind, The Tracy’s provide those exposed to terrible advertising an opportunity “strike back” at advertisers who produce crap. The press release goes on to explain:
Every ad we receive will be judged. Harshly. And if it’s bad enough, it will win a Tracy, which will be sent to the people responsible for creating the abomination in the first place. Plus, all ads that win Tracy’s will be nationally publicized as the Worst Advertising of 2009.
The Tracy Awards were conceived by Salt Lake City ad agency Crowell Advertising and are named for agency founder, Tracy Crowell.
Take a few minutes to view the crap or submit some. If you are like me, making fun of others’ work will make the day so much better.
Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or follow him on Twitter. As always, thanks for reading.
Apparently, color–blind workplaces are only in the United States.
I give you the Microsoft photo. Microsoft’s U.S. Web site features a picture of an Asian male, a black male, and a white female. Microsoft’s Poland site has an Asian male, a white male, and a white female. Wait a minute, something seems familiar. Right, the photo is the same. Well, except for one thing: The face of the black male is now white! What is this cosmetic miracle Microsoft tapped into? It’s no miracle, it’s an act of Photoshop, poorly executed.
Microsoft altered the image on the front page of its Web site in the Poland marketplace when it removed the black man’s face in the photo and replaced it with a white man’s. No other patches of skin were altered, meaning the man’s hand, also in the photo, was left untouched. Now, one can joke that man is English and drives on the passenger side and one can even remark that the image does not spit on racial harmony, but in fact, “[It] symbolizes [sic] interracial harmony,” as Vijay, a commenter from the PhotoshopDisasters blog, wrote. A source on CNET said the model switch might have been influenced in light of the “racially homogeneous” market in Poland. Realistically, though, no one will ever know what happened or whose hands it may have slipped past.
Now that the photo has been publicly scrutinized, what is being done? How will Microsoft get their image back? The reality is, whether we like it or not, certain demographics are racially skewed and the advertiser has to adjust messages according to demographics. It’s also the advertiser’s job (now pay attention here, it may be a bit shocking) to make sure such adjustments are done cleanly, tastefully, and, above all, without the knowledge of the uninvolved. For example, do you want to see the woman fold herself in the top-half of the box just before the magician saws it in half, or do you want to marvel at the wonder of magic dust?
Care to probe more? Take a closer look at the laptop in the image. That’s a Mac, right?
Rena Prizant is a Copywriter, Ad Creative and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
Welcome back to the third and final edition of “Want to Play a Game of Tag (Lines)?” because like a good movie franchise, it ends as a trilogy (hint-hint Indiana Jones). In case you missed it, here’s part one and part two.
Now, weren’t these some cringe-worthy taglines? Before rolling your eyes so hard into unconsciousness, did you figure out the corresponding movies? Here they are with special Tommentaries:
“He stole the money…and he’s not giving it back.” (2003) -Kangaroo Jack
As witless as this tagline may be, it does give you an idea of the movie. It’s witless (forgive me Estella Warren, I’d still watch you in anything).
“Rocky shows he’s a champ…and wins!” (1979) -Rocky II
All I can say about this one is “wow.” There is just no combination of words I could string together to better express my sentiment for this tagline. I mean… wow.
“Size does matter” (1998) -Godzilla
I’m all for clever double entendres, but this one has been beaten to death. It lacks relevance on its second level of entendreness (made up word, don’t use it). Sadly, I drive by a billboard for a casino everyday that uses this same phrase to reference its jackpot. It just makes me shake my head. In my mind. Not while driving. That would be dangerous.
“You will believe a cow can fly” (1996) -Twister
Kudos to this one for parodying the Superman tagline and having relevance, but sadly the Superman tagline wasn’t very good either. Plus, I’m sure not many people realized the parody, which renders this tagline silly. So close…
“The wait is ogre” (2008) -Shrek 3
You just know the guys who came up with this one were patting themselves on the back for the sly wordplay. Unfortunately, it makes no sense. Unless “the wait” actually is a monstrously ugly green creature, then I apologize for criticizing so Shreklessly (it’s contagious, I’m sorry).
“Twelve is the new Eleven” (2004) -Ocean’s Twelve
I tried using this line in grade school to explain my math answer. Mrs. Dodson was not having it. And now, neither will I.
“Everything that has a beginning has an end” (2003) -The Matrix Revolutions
Umm, yeah… and I bet there was probably a middle too. In an attempt to be metaphysical and profound (catch my irony?), the creators of this gem failed miserably.
“The saga is complete.” (2005) -Star Wars: Episode III – Revenge of the Sith
Where’s the effort? Star Wars is the biggest movie franchise and this is the tagline they end it with?! They might as well have gone with “Done.”
“It could happen to you!” (1997) -Breakdown
This is only a bad tagline because a lot of the stuff that happened in the movie really couldn’t happen to you.
“Cowabunga, it’s the new turtle movie.” (1991) -Teenage Mutant Ninja Turtles 2: The Secret of the Ooze
I realized this was a terrible tagline even as a kid. I just wish I realized how lame Vanilla Ice was. Oh well, “go ninja, go ninja, go!”
Thanks for playing!
Tommy Liu, the man, the legend (to be) wields his pen of creativity against the injustice of mediocriety plaguing the world as the Creative Officer at Supercool Creative & Marketing Director at SpotZero where he also manages the blog. Click here to view some of his battles (he doesn’t always win).
Advertiser: Niayomi Agency: TBWA\RAAD MIDDLE EAST, Dubai Executive Creative Director: Milos Ilic Copywriter: Sandeep Fernandes Art Director: Amritraj Gupta Photographer: Nader Bilgrami
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
